Unit1
Social Media Marketing – Meaning – Advantages – Social media marketing vs traditional marketing – Role of social media in modern business strategy – Throwing a Great “Party” on social media –Goals of Social Media Marketing– Customer Evangelists – Building a Content Marketing Machine – Role of social media in Integrated Marketing Communication.
Unit2:
Social Media Platforms and Strategies – Facebook – Instagram – LinkedIn – X (Twitter) – YouTube – Platform-specific marketing strategies – Audience profiling and segmentation – Organic vs paid social media strategies – Influencer marketing: types and evaluation – Social media marketing plan.
Unit3:
Content marketing concepts and frameworks – Brand storytelling on social media – Copywriting techniques for social platforms – Visual branding and design principles – User-generated content and engagement strategies – Paid social media campaigns.
Unit4:
Legal issues in social media marketing – Copyright, intellectual property rights, and data privacy – Consumer protection and ethical marketing practices – Online reputation management and crisis handling
Unit5:
Fake news, misinformation, and brand safety – AI and automation in social media marketing – Chatbots and conversational marketing – Emerging trends and future of social media marketing.