Unit 1
Digital Marketing – Meaning- Importance of digital marketing – Need – Difference between traditional and digitalmarketing – Recent Trends and Current Scenario of the industry – Digital Marketing as a Tool of Success for Companies – Digital marketing to increase sales – Case studies on digital marketing strategies.
Unit 2
Website Planning and Creation – Types of websites – Steps – Generating Leads for Business through Websites – Content Development – SearchEngine optimization (SEO) – Design Elements for Websites – Principles of web design.
Unit 3
Social Media Marketing–Driving Traffic to Company’s Websites – Paid Advertisement son Social Media Platforms like Facebook, Instagram, YouTube and more – Effective Social Media Strategies – Targeting Right Audience – SocialMedia Campaign – Cost -per – Click (CPC) – Cost – per – View (CPV), Cost – per – Impression (CPM).
Unit 4
Digital Media Planning – Determining When, Where and How often to Advertise to Maximize Conversions and ROI – MediaBuying – Types – Cost-per-Install (CPI) – Cost-per-Order (CPO) – Cost-per-Acquisition (CPA) – Click-through-Rate (CTR)
Unit 5
Email Marketing – Communicating to Potential Consumer – Types of Email – Creating Appealing Emails- How toBuild the Right Subscriber List – Build a Database by Segmenting Based on Demographics – Mode of Acquisition – Target Group – Email Marketing Tools – Software to Design Attractive Emails – Automated Emails – Extracting Information from Email Campaign Analytics.