The Four-year Undergraduate Programme as per the UGC Guidelines under NEP 2020 intends to provide opportunities that can enable the students to acquire competence in Journalism and Mass Communication using Communication Technologies, digital technologies, computational methods, and other skills essential to participate in the knowledge economy. There are Discipline Specific core courses as well as the optional Discipline specific elective courses, Skill enhancement courses, Ability enhancement courses, Value added courses, Generic electives, Internships and Dissertation, in the given programme.
Bachelor of Journalism and Mass Communication degree may be awarded to the students who exit in the third year and the students who secure a grade point of 7.5 CGPA and above at the end of the third year and choose to continue for the fourth year may be awarded B.A (Honours) / B.A (Honours with Research) in Journalism and Mass Communication at the completion of the fourth year of the UG Programme. To ensure quality, students should meet the minimum criteria of 7.5 CGPA to continue studies in the fourth year of the Undergraduate Programme leading to bachelor’s degree (Hons.) with Research.
The programme will enable students to articulate ideas effectively in various journalistic formats such as news stories, features, documentaries, interviews. The courses designed will foster a deep understanding of media, its role in society, and the ability to critically analyse media content. And equip students with research methodologies and reporting techniques necessary for gathering and presenting information accurately. The intensive curriculum and syllabi drafted in accordance with the industry standard will provide skills in multimedia storytelling, including proficiency in audio, video, and digital media. This Programme will prepare students for the dynamic nature of the media industry, encouraging adaptability and innovative thinking.
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The programme is aligned with the NEP 2020. There are Discipline Specific core courses as well as Discipline specific elective courses, Skill enhancement courses, Ability enhancement courses, Value added courses, Generic electives, Internships and Dissertation, in the given programme. This provides ample opportunity for the student’s overall development.
The Programme offers an in-depth study of the subject, covering broad areas of Journalism, Mass Communication, Media Laws, Narrative Documentary, Contemporary Society, New Media, Digital Technology, Photography, Graphic Designing, Videography, News Making.
Students will have the flexibility to broaden their horizons by opting for open elective courses, allowing them to explore diverse subjects beyond the core curriculum.
Students will be benefitted with the experiential learning through outcome-based projects, enabling students to apply theoretical knowledge in real-world scenarios, fostering practical skills and a comprehensive understanding of journalism and mass communication.
The student will also be involved in rigorous critical thinking and in-depth research through the research paper writing and dissertation exercises towards various aspects of Journalism and Mass Communication.
The programme will prepare students for a variety of careers and attune them to take up PhD, or teaching in higher education.
In the seventh semester/ Final Year, students have the unique opportunity to specialize in their chosen area of interest, selecting between two distinctive tracks: 1. BA Journalism and Mass Communication (Honours) and 2. BA Journalism & Mass Communication with Research.
Duration
4 Years- 8 Semester
Eligibility
Selection
Selection will be based on merit and interview process.
Program Fee for the year 2024-25 (Semester Wise)
Tuition Fee: Rs. 40,900
Caution Deposit: Rs. 3,000
# Scholarship available for meritorious students. Please contact Admission Office (+91 830 400 4400) for details.
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Language Paper I | T | 2 |
| 2 | English – I | T | 2 |
| 3 | Mass Media Theories and Framework | T | 4 |
| 4 | Introduction to Journalism | T | 4 |
| 5 | Journalistic Writing and Editing Skills | P | 3 |
| 6 | Photographic Techniques and Practices | P | 3 |
| 7 | Digital Graphic Designing | P | 3 |
| 8 | Mastery Over Mind | T+P | 2 |
| 9 | Foundations of Indian Heritage | T | 2 |
| Credits (A) | 25 |
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Language Paper II | T | 2 |
| 2 | English -II | P | 2 |
| 3 | Environmental Science and Sustainability | T | 4 |
| 4 | Analysis and interpretation of Contemporary Social issues | T | 4 |
| 5 | Editorial Design for Tabloids – 1 | P | 3 |
| 6 | Audio & Video Editing Techniques for Broadcast Production | P | 3 |
| 7 | Digital Videography | 3 | |
| 8 | Glimpses of Glorious India | T | 2 |
| 9 | I AM TECH | P/F | |
| Credits (B) | 23 |
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Broadcast and Digital Journalism | T | 4 |
| 2 | Media, Society, and Cultural Interpretation | T | 4 |
| 3 | Editorial Design for Tabloids – 2 | P | 3 |
| 4 | Audio Storytelling in Journalism | P | 3 |
| 5 | Environment and Health Reporting | T | 4 |
| 6 | Elective – 1 | T/P | 3 |
| 7 | Open Elective – 1 | T/P | 3 |
| 8 | Life Skills I | T | 2 |
| 9 | Amrita Value Programme I | T | 1 |
| Credits (C) | 27 |
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Artificial Intelligence Applications for Media | T | 4 |
| 2 | Development Communication | T | 4 |
| 3 | Media Literacy and Misinformation Analysis | T | 4 |
| 4 | Video Storytelling in Journalism | P | 3 |
| 5 | Elective – 2 | T/P | 3 |
| 6 | Open Elective – 2 | T/P | 3 |
| 7 | Life Skills II | T | 2 |
| 8 | Amrita Value Programme II | T | 1 |
| Credits (D) | 24 |
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Media Law and Ethics | T | 4 |
| 2 | Media and Public Policy | T | 4 |
| 3 | Media Economics and Business | T | 4 |
| 4 | Public Relations | T | 4 |
| 5 | Life Skills III | T | 2 |
| 6 | Elective – 3 | T/P | 3 |
| 7 | Open Elective – 3 | T/P | 3 |
| Credits (E) | 24 |
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Introduction to Media and Communication Research | T | 4 |
| 2 | Intellectual property Rights for Creative Industries | T | 4 |
| 3 | Elective – 4 | T/P | 3 |
| 4 | Narrative Documentary Production for Journalism (Project) | P | 8 |
| 5 | Internship | P | 4 |
| Credits (F) | 23 | ||
| Total Credits after 3 years (A+B+C+D+E+F): 146 Credits | |||
| Exit Option: Award of B.A. Journalism and Mass Communication Degree after 3 years | |||
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Gender and Media: Global Perspectives | T | 4 |
| 2 | International Media and Global Communication | T | 4 |
| 3 | Big Data Journalism & Visualization | T | 4 |
| 4 | Strategies for Effective Media Campaign Project | P | 8 |
| Credits (G) | 20 |
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Research Approaches in Media and Communication – Quantitative | T | 4 |
| 2 | International Media and Global Communication | T | 4 |
| 3 | Communication and Media Theories for Research | T | 4 |
| 4 | Pilot Study & Research Seminar | P | 8 |
| Credits (G) | 20 |
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Video Production Project for Journalism & Mass Communication | P | 12 |
| 2 | Portfolio Exhibition | P | 4 |
| 3 | Career Development Internship | P | 4 |
| Credits (H) | 20 |
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Research Approaches in Media and Communication – Qualitative | T | 4 |
| 2 | Research Writing: Tools and Techniques | P | 4 |
| 3 | Research Dissertation | P | 8 |
| Credits (G) | 20 | ||
| Total Credits after 4 years (A+B+C+D+E+F+G+H): 186 Credits | |||
| Award of B.A. (Honours / Honours with Research) in Journalism and Mass Communication Degree | |||
| Elective I | |||
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Photojournalism | P | 3 |
| 2 | Copy writing | T | 3 |
| 3 | Advertising Theory | P | 3 |
| 4 | Media Influence in Public Opinion | T | 3 |
| Elective II | |||
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Sports Journalism | T | 3 |
| 2 | Ad Film Making | P | 3 |
| 3 | Film Studies | T | 3 |
| 4 | Fundamentals of Animation | P | 3 |
| Elective III | |||
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Media Relations & Strategic Communication | T | 3 |
| 2 | Product Photography | P | 3 |
| 3 | Digital Marketing | T | 3 |
| 4 | Media Psychology | T | 3 |
| Elective IV | |||
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Investigative Journalism | T | 3 |
| 2 | Crisis Communication | T | 3 |
| 3 | Business Journalism | T | 3 |
| 4 | Web Designing | P | 3 |
| Sl. No. | Course Title | Theory / Practical | Credits |
| 1 | Film Appreciation | P | 3 |
| 2 | Introduction to Media Studies | T | 3 |
| 3 | Introduction to Psychology | T | 3 |
| 4 | Introduction to Gender Studies | T | 3 |
| 5 | Constitution and Media Ethics | T | 3 |
| 6 | Introduction to Calligraphy | T | 3 |
| 7 | Introduction to Branding | T | 3 |
| 8 | Introduction to Media Studies | T | 3 |
| 9 | Introduction to Indian Scultures | T | 3 |
| 10 | Introduction to figure drawing | P | 3 |
| 11 | Introduction to product sketching | P | 3 |
| 12 | Basics of Watercolour painting. | P | 3 |
| 13 | Basics of Landscape painting in watercolour | P | 3 |
| 14 | Basics of Oil painting | P | 3 |
| 15 | Anchoring and Programme Casting | P | 3 |
| 16 | Basics of Photography | P | 3 |
| 17 | Basics of Videography | P | 3 |
| 18 | Introduction to Fashion Photography | P | 3 |
| 19 | Introduction to Advertising | T | 3 |
| 20 | Film Theory | T | 3 |
| 21 | Event Management | T | 3 |
| 22 | Documenting Social Issues | P | 3 |
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Admissions
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