Sandhya G., Assistant Professor in the area of Marketing at the Department of Management, Kochi campus. She has over 8 years of experience in academics with Department of Management and over a decade of expertise in the industry.
Her industry experience has been with, AFL Pvt. Ltd. (Logistics Division) for over four years and three years of exposure as an administrative officer with a private concern. Before moving into academics, she had a short stint as counselor and trainer at Heromindmine Institute.
Publications
| Year of Publication | Title |
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2018 |
Sandhya G. and S., M. K., “Thematic Analysis to Assess Indian Consumers Purchase Intention for Organic Apparel”, The Qualitative Report., 2018.[Abstract] Consumer behavior is dynamic, and there is a beauty in trying to understand consumer’s intention for a product category like organic apparel, especially when it is a unique phenomenon that is scantly explored in an emerging economy like India. This paper is an attempt at understanding the factors that influence Indian consumer’s intention to purchase organic apparel. A purposive sampling procedure was adopted in selecting participants. A focus group discussion was conducted to capture data for the thematic analysis. Theoretical thematic analysis was conducted by relying on the theory of planned behavior model. Inductive thematic analysis gave way for other dimensions like product knowledge and involvement, environmental knowledge, and skepticism that evolved out of the themes. Product knowledge and involvement, subjective norms, perceived behavioral control, and attitude had an influence on the intention. Environmental knowledge and skepticism indicated a chance to negate the relationship. The textile manufacturers, who are innovating with sustainable fabrics, can look at the dimensions that consumers seek for while making a choice of organic apparel. Domestic and international organic apparel manufacturers can capitalize on the behavioral dimensions of the factors that influence consumer’s intention for organic apparel, thereby facilitating identifying the prospect. More »» |
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2018 |
Raja Sreedharan V., Sandhya G., and Raju, R., “Development of a Green Lean Six Sigma Model for the Public Sectors”, International Journal of Lean Six Sigma., vol. 9, no. 2, 2018.[Abstract] Purpose The purpose of this paper is to improve the operational excellence of public sector services such as construction, telecommunication and health care. To achieve this endeavor, the study explores the structural attributes and obstacles in the public services and develops a Green Lean Six Sigma (GLSS) model for the public sector. Design/methodology/approach The study involved two stages: first, structured literature reviews; second, a focus group study involving Black Belts and supply chain practitioners. Using the results from the literature reviews and focus group study, the researchers have developed a Green Lean Six Sigma (GLSS) model for the public sectors. Findings Black belts and supply chain practitioners have identified the success in deploying Lean Six Sigma with green supply chain management. This leads to eradicating the obstacles faced by the public sector, leading to process improvement. Practical implications This study proposed an approach for developing a GLSS model for the public services, which can be applicable for other public service organizations. Originality/value The current paper presents a predictive model for process improvement in the public sector by integrating green supply chain management with Lean Six Sigma. More »» |
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2017 |
Smitha Nair, Amrutha, S., V. Gopikumar, and Sandhya G., “Religious Affiliation and Bequest Behavior”, Purushartha: A Journal of Management Ethics and Spirituality, vol. 10, no. 2, 2017.[Abstract] Bequest behavior is a highly delicate and complex subject which requires considerable attention by researchers across all disciplines including economics, sociology and psychology. Studying the motives behind bequests becomes critical not only from a socio-psychological perspective but also from a policy |
| Year of Publication | Title |
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2017 |
Sandhya G., V. Gopikumar, Smitha Nair, and S., A., “Religious Affiliation and Bequest Behaviour”, 4th International Conference on Spirituality & Skills for Leadership and Sustainable Management. SMS Varanasi, 2017. |
| Year of Publication | Title |
|---|---|
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2017 |
Sandhya G., “Understanding Purchase Intensions for Sustainable Apparels", ( Doctoral Colloquium)”, in 8th Conference on Excellence in Research and Education (CERE 2017) , Indian Institute of Management Indore, 2017. |
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2015 |
Sandhya G. and Mahapatra, S., “Conceptual Model Elucidating the Organic Consumption Behavior”, in Twelfth AIMS International Conference on Management , Indian Institute of Management, Kozikode , 2015. |
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2015 |
Sandhya G. and Sherin, S., “Persuasive Competence of Alignable and Non-Alignable Add-On, On Consumer Product Evaluation and Attitude Formation: Specific To Smart Phones”, in IMRA-IIMB International Conference: Inclusive Growth & Profits with Purpose: New Management Paradigm, 2015. |
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2013 |
Sandhya G. and Dr. Sushanta Kumar Mahapatra, “A Critical Review of the External Regulatory Factors Influencing the Production, Marketing and Consumption of Organic Products”, in ASB Working Paper, Amrita School of Business, Amrita Vishwa Vidyapeetham, 2013. |
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2013 |
Sandhya G., “Research Proposal for the DSMP”, in 3rd Biennial Conference of Indian Academy of Management , IIM- Ahmedabad, 2013. |
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2012 |
Sandhya G. and Muralidharan, S., “Women Empowerment Through Self Transformation: A Case Study Approach”, in National Conference on Globalization and Women Empowerment, Hyderabad, 2012. |
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2011 |
K. Gurumurthy, Gimranova, D., Ajab, A. Aloysium, and Sandhya G., “Customer - Driven Innovation: A Conceptual Model”, in 12th International Conference of the Society for Global Business & Economic Development, Singapore, 2011. |
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