Dr. Sandhya G., is currently serving as Assistant Professor (Marketing stream), at the Department of Management, Kochi campus.
She has over a decade of experience in academics with the university and has about 10 years of expertise in the industry. Her industry experience was as a Key Accounts Manager with AFL Pvt. Ltd. (Logistics Division) and as an administrative officer with the Bell Group of Companies. Before moving into academics, she also had a short stint as a counsellor - trainer at Heromindmine Institute (a career guidance and soft skills training institution).
Year of Publication | Title |
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2020 |
Sandhya G., Dr. Deepak Gupta, and Madhavan, S., “Investigating the Willingness to Pay for Organic Apparel in an Emerging Market ”, Society for Marketing Advances 2020, Fort Worth, TX, United States, November 4-7. 2020. |
2019 |
Sandhya G., “Thematic Analysis to Assess Indian Consumers Purchase Intention for Organic Apparel”, 10th Annual TQR, The Qualitative Research Conference. Nova Southeastern University, Florida, 2019. |
2017 |
Sandhya G., V. Gopikumar, Smitha Nair, and S., A., “Religious Affiliation and Bequest Behaviour”, 4th International Conference on Spirituality & Skills for Leadership and Sustainable Management. SMS Varanasi, 2017. |
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2019 |
S. S. Pillai, Sandhya G., and Dr. Rejikumar G., “Acceptance of mobile payments and UPI technology - Indian context”, International Journal of Business Forecasting and Marketing Intelligence (IJBFMI), vol. 5, no. 3, 2019.[Abstract] The trend shows that more people prefer using the non-cash modes when cash shortage was at its crest even for small transaction. The context paved way for the researchers to examine consumer. We deployed the technology acceptance model (TAM) as the base theoretical framework to investigate into the subject matter. The premise for adopting the technology acceptance model is to measure and analyse the behaviour and attitude of customers towards adopting of mobile payment and UPI technology for transactions. The results suggested that there is a significant positive influence of simplicity and interoperability on the mobile payment adoption, timely contacts and security proved to have a negative influence on the dependent variable. People are more concerned about the security aspects as they believe that their monetary details are not safe while doing online transactions. More »» |
2019 |
Sandhya G. and Nair, G. M., “The influence of personal values on consumers purchase intention for organic products”, International Journal of Business Forecasting and Marketing Intelligence, vol. 5, no. 4, pp. 412 - 423, 2019.[Abstract] Values lie at the core of an individual's belief system, from which attitudes and behaviours are subsequently evolved. In emerging economies, consumers are interested in protecting their environment, improving their lifestyles and living sustainably. Consumers are more conscious in making purchase decisions when it comes to health. Personal values has a major role in influencing their purchase decisions. Price is yet another factor that can moderate the decision making process among consumers. The shift in the attitude of consumers towards organic products is due to the change in the lifestyle and concern for the environmental issues. This relationship has not yet been explored in the Indian context and it is interesting to understand the consumer behaviour in a country like India. In this study, we have attempted at measuring the role of personal values on understanding the consumers' purchase intention for organic products. A descriptive research design was conducted. Samples design followed was judgmental sampling procedure. Sample size for the study was 207 respondents. The findings from the study showed evidence on personal values and price to have a significant influence on consumers intention for purchase of organic products. More »» |
2019 |
S. S. Pillai, Sandhya G., and Rejikumar, G., “Acceptance of mobile payments and UPI technology”, International Journal of Business Forecasting and Marketing Intelligence, vol. 5, no. 3, pp. 371 - 384, 2019.[Abstract] The trend shows that more people prefer using the non-cash modes when cash shortage was at its crest even for small transaction. The context paved way for the researchers to examine consumer. We deployed the technology acceptance model (TAM) as the base theoretical framework to investigate into the subject matter. The premise for adopting the technology acceptance model is to measure and analyse the behaviour and attitude of customers towards adopting of mobile payment and UPI technology for transactions. The results suggested that there is a significant positive influence of simplicity and interoperability on the mobile payment adoption, timely contacts and security proved to have a negative influence on the dependent variable. People are more concerned about the security aspects as they believe that their monetary details are not safe while doing online transactions. More »» |
2018 |
Sandhya G. and S., M. K., “Thematic Analysis to Assess Indian Consumers Purchase Intention for Organic Apparel”, The Qualitative Report., 2018.[Abstract] Consumer behavior is dynamic, and there is a beauty in trying to understand consumer’s intention for a product category like organic apparel, especially when it is a unique phenomenon that is scantly explored in an emerging economy like India. This paper is an attempt at understanding the factors that influence Indian consumer’s intention to purchase organic apparel. A purposive sampling procedure was adopted in selecting participants. A focus group discussion was conducted to capture data for the thematic analysis. Theoretical thematic analysis was conducted by relying on the theory of planned behavior model. Inductive thematic analysis gave way for other dimensions like product knowledge and involvement, environmental knowledge, and skepticism that evolved out of the themes. Product knowledge and involvement, subjective norms, perceived behavioral control, and attitude had an influence on the intention. Environmental knowledge and skepticism indicated a chance to negate the relationship. The textile manufacturers, who are innovating with sustainable fabrics, can look at the dimensions that consumers seek for while making a choice of organic apparel. Domestic and international organic apparel manufacturers can capitalize on the behavioral dimensions of the factors that influence consumer’s intention for organic apparel, thereby facilitating identifying the prospect. More »» |
2018 |
Raja Sreedharan V., Sandhya G., and Raju, R., “Development of a Green Lean Six Sigma Model for the Public Sectors”, International Journal of Lean Six Sigma., vol. 9, no. 2, 2018.[Abstract] Purpose The purpose of this paper is to improve the operational excellence of public sector services such as construction, telecommunication and health care. To achieve this endeavor, the study explores the structural attributes and obstacles in the public services and develops a Green Lean Six Sigma (GLSS) model for the public sector. Design/methodology/approach The study involved two stages: first, structured literature reviews; second, a focus group study involving Black Belts and supply chain practitioners. Using the results from the literature reviews and focus group study, the researchers have developed a Green Lean Six Sigma (GLSS) model for the public sectors. Findings Black belts and supply chain practitioners have identified the success in deploying Lean Six Sigma with green supply chain management. This leads to eradicating the obstacles faced by the public sector, leading to process improvement. Practical implications This study proposed an approach for developing a GLSS model for the public services, which can be applicable for other public service organizations. Originality/value The current paper presents a predictive model for process improvement in the public sector by integrating green supply chain management with Lean Six Sigma. More »» |
2017 |
Smitha Nair, Amrutha, S., V. Gopikumar, and Sandhya G., “Religious Affiliation and Bequest Behavior”, Purushartha: A Journal of Management Ethics and Spirituality, vol. 10, no. 2, 2017.[Abstract] Bequest behavior is a highly delicate and complex subject which requires considerable attention by researchers across all disciplines including economics, sociology and psychology. Studying the motives behind bequests becomes critical not only from a socio-psychological perspective but also from a policy |
Year of Publication | Title |
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2017 |
Sandhya G., “Understanding Purchase Intensions for Sustainable Apparels", ( Doctoral Colloquium)”, in 8th Conference on Excellence in Research and Education (CERE 2017) , Indian Institute of Management Indore, 2017. |
2015 |
Sandhya G. and Mahapatra, S., “Conceptual Model Elucidating the Organic Consumption Behavior”, in Twelfth AIMS International Conference on Management , Indian Institute of Management, Kozikode , 2015. |
2015 |
Sandhya G. and Sherin, S., “Persuasive Competence of Alignable and Non-Alignable Add-On, On Consumer Product Evaluation and Attitude Formation: Specific To Smart Phones”, in IMRA-IIMB International Conference: Inclusive Growth & Profits with Purpose: New Management Paradigm, 2015. |
2013 |
Sandhya G. and Dr. Sushanta Kumar Mahapatra, “A Critical Review of the External Regulatory Factors Influencing the Production, Marketing and Consumption of Organic Products”, in ASB Working Paper, Amrita School of Business, Amrita Vishwa Vidyapeetham, 2013. |
2013 |
Sandhya G., “Research Proposal for the DSMP”, in 3rd Biennial Conference of Indian Academy of Management , IIM- Ahmedabad, 2013. |
2012 |
Sandhya G. and Muralidharan, S., “Women Empowerment Through Self Transformation: A Case Study Approach”, in National Conference on Globalization and Women Empowerment, Hyderabad, 2012. |
2011 |
K. Gurumurthy, Gimranova, D., Ajab, A. Aloysium, and Sandhya G., “Customer - Driven Innovation: A Conceptual Model”, in 12th International Conference of the Society for Global Business & Economic Development, Singapore, 2011. |