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Dr. Sandhya G.

Assistant Professor, School of Business, Kochi

Qualification: BCom, MBA, Ph.D
g_sandhya@asb.kochi.amrita.edu
ORCID
Google Scholar ID
Scopus ID
Research Interest: Consumer Behavior, Customer Relationship Management, Green Marketing, Marketing Management, Marketing Research / Research Methodology, Organic Consumers

Bio

Dr. Sandhya G., is currently serving as Assistant Professor (Marketing stream), at Amrita School of Business, Kochi campus.

She has over a decade of experience in academics with the university and has about 10 years of expertise in the industry. Her industry experience was as a Key Accounts Manager with AFL Pvt. Ltd. (Logistics Division) and as an administrative officer with the Bell Group of Companies. Before moving into academics, she also had a short stint as a counsellor – trainer at Heromindmine Institute (a career guidance and soft skills training institution).

 

 

Publications

Journal Article

Year : 2019

Acceptance of mobile payments and UPI technology

Cite this Research Publication : Sruthy S. Pillai, Sandhya G., and Rejikumar, G., “Acceptance of mobile payments and UPI technology”, International Journal of Business Forecasting and Marketing Intelligence, vol. 5, no. 3, pp. 371 - 384, 2019.

Publisher : International Journal of Business Forecasting and Marketing Intelligence

Year : 2019

The influence of personal values on consumers purchase intention for organic products

Cite this Research Publication : Sandhya G. and Nair, G. M., “The influence of personal values on consumers purchase intention for organic products”, International Journal of Business Forecasting and Marketing Intelligence, vol. 5, no. 4, pp. 412 - 423, 2019.

Publisher : International Journal of Business Forecasting and Marketing Intelligence, Volume 5, Issue 4, p.412 - 423 (2019)

Year : 2019

Acceptance of mobile payments and UPI technology – Indian context

Cite this Research Publication : S. S. Pillai, Sandhya G., and Dr. Rejikumar G., “Acceptance of mobile payments and UPI technology - Indian context”, International Journal of Business Forecasting and Marketing Intelligence (IJBFMI), vol. 5, no. 3, 2019.

Publisher : International Journal of Business Forecasting and Marketing Intelligence

Year : 2018

Thematic Analysis to Assess Indian Consumers Purchase Intention for Organic Apparel

Cite this Research Publication : Sandhya G. and S., M. K., “Thematic Analysis to Assess Indian Consumers Purchase Intention for Organic Apparel”, The Qualitative Report., 2018.

Publisher : The Qualitative Report. (2018)

Year : 2018

Development of a Green Lean Six Sigma Model for the Public Sectors

Cite this Research Publication : Raja Sreedharan V., Sandhya G., and Raju, R., “Development of a Green Lean Six Sigma Model for the Public Sectors”, International Journal of Lean Six Sigma., vol. 9, no. 2, 2018.

Publisher : International Journal of Lean Six Sigma.

Year : 2017

Religious Affiliation and Bequest Behavior.

Cite this Research Publication : Smitha Nair, Amrutha, S., V. Gopikumar, and Sandhya G., “Religious Affiliation and Bequest Behavior”, Purushartha: A Journal of Management Ethics and Spirituality, vol. 10, no. 2, 2017.

Publisher : Purushartha: A Journal of Management Ethics and Spirituality

Conference Paper

Year : 2017

Understanding Purchase Intensions for Sustainable Apparels, ( Doctoral Colloquium)

Cite this Research Publication : Sandhya G., “Understanding Purchase Intensions for Sustainable Apparels", ( Doctoral Colloquium)”, in 8th Conference on Excellence in Research and Education (CERE 2017) , Indian Institute of Management Indore, 2017.

Publisher : 8th Conference on Excellence in Research and Education

Year : 2017

Understanding Purchase Intensions for Sustainable Apparels", ( Doctoral Colloquium)

Cite this Research Publication : Sandhya G., “Understanding Purchase Intensions for Sustainable Apparels", ( Doctoral Colloquium)”, in 8th Conference on Excellence in Research and Education (CERE 2017) , Indian Institute of Management Indore, 2017.

Publisher : 8th Conference on Excellence in Research and Education (CERE 2017)

Year : 2015

Persuasive Competence of Alignable and Non-Alignable Add-On, On Consumer Product Evaluation and Attitude Formation: Specific To Smart Phones

Cite this Research Publication : Sandhya G. and Sherin, S., “Persuasive Competence of Alignable and Non-Alignable Add-On, On Consumer Product Evaluation and Attitude Formation: Specific To Smart Phones”, in IMRA-IIMB International Conference: Inclusive Growth & Profits with Purpose: New Management Paradigm, 2015.

Publisher : IMRA-IIMB International Conference: Inclusive Growth Profits with Purpose: New Management Paradigm

Year : 2015

Conceptual Model Elucidating the Organic Consumption Behavior

Cite this Research Publication : Sandhya G. and Sushanta Mahapatra, “Conceptual Model Elucidating the Organic Consumption Behavior”, in Twelfth AIMS International Conference on Management , Indian Institute of Management, Kozikode , 2015.

Publisher : Twelfth AIMS International Conference on Management

Year : 2013

Research Proposal for the DSMP

Cite this Research Publication : Sandhya G., “Research Proposal for the DSMP”, in 3rd Biennial Conference of Indian Academy of Management , IIM- Ahmedabad, 2013.

Publisher : 3rd Biennial Conference of Indian Academy of Management

Year : 2013

A Critical Review of the External Regulatory Factors Influencing the Production, Marketing and Consumption of Organic Products

Cite this Research Publication : Sandhya G. and Dr. Sushanta Kumar Mahapatra, “A Critical Review of the External Regulatory Factors Influencing the Production, Marketing and Consumption of Organic Products”, in ASB Working Paper, Amrita School of Business, Amrita Vishwa Vidyapeetham, 2013.

Publisher : ASB Working Paper

Year : 2012

Women Empowerment Through Self Transformation: A Case Study Approach

Cite this Research Publication : Sunanda Muralidharan and Sandhya G., “Women Empowerment Through Self Transformation: A Case Study Approach”, in National Conference on Globalization and Women Empowerment at the Institute of Public Enterprise, Hyderabad, March 15- 16, 2012.

Publisher : National Conference on Globalization and Women Empowerment at the Institute of Public Enterprise,

Year : 2011

Customer – Driven Innovation: A Conceptual Model

Cite this Research Publication : K. Gurumurthy, Gimranova, D., Ajab, A. Aloysium, and Sandhya G., “Customer - Driven Innovation: A Conceptual Model”, in 12th International Conference of the Society for Global Business & Economic Development, Singapore, 2011.

Publisher : 12th International Conference of the Society for Global Business Economic Development

Conference Proceedings

Year : 2020

Investigating the Willingness to Pay for Organic Apparel in an Emerging Market

Cite this Research Publication : Sandhya G., Deepak Gupta, Shobhana Madhavan. Investigating the Willingness to Pay for Organic Apparel in an Emerging Market, Society for Marketing Advances 2020, Fort Worth, TX, United States, November 4-7, 2020.

Publisher : Society for Marketing Advances

Year : 2019

Thematic Analysis to Assess Indian Consumers Purchase Intention for Organic Apparel

Cite this Research Publication : Sandhya G., “Thematic Analysis to Assess Indian Consumers Purchase Intention for Organic Apparel”, 10th Annual TQR, The Qualitative Research Conference. Nova Southeastern University, Florida, 2019.

Publisher : 10th Annual TQR, The Qualitative Research Conference

Year : 2017

Religious Affiliation and Bequest Behaviour

Cite this Research Publication : Sandhya G., V. Gopikumar, Smitha Nair, and S., A., “Religious Affiliation and Bequest Behaviour”, 4th International Conference on Spirituality & Skills for Leadership and Sustainable Management. SMS Varanasi, 2017.

Publisher : 4th International Conference on Spirituality Skills for Leadership and Sustainable Management

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