Sandhya G.

Asst. Professor, School of Business, Kochi
Qualification: 
MBA, BCom
g_sandhya@asb.kochi.amrita.edu

Sandhya G., Assistant Professor in the area of Marketing at Amrita School of Business, Kochi campus. She has over 8 years of experience in academics with Amrita School of Business and over a decade of expertise in the industry.

Her industry experience has been with, AFL Pvt. Ltd. (Logistics Division) for over four years and three years of exposure as an administrative officer with a private concern. Before moving into academics, she had a short stint as counselor and trainer at Heromindmine Institute. 

Publications

Publication Type: Journal Article
Year of Publication Publication Type Title

2018

Journal Article

Raja Sreedharan V., Sandhya G., and Raju, R., “Development of a Green Lean Six Sigma Model for the Public Sectors”, International Journal of Lean Six Sigma., vol. 9, no. 2, 2018.[Abstract]


Purpose The purpose of this paper is to improve the operational excellence of public sector services such as construction, telecommunication and health care. To achieve this endeavor, the study explores the structural attributes and obstacles in the public services and develops a Green Lean Six Sigma (GLSS) model for the public sector. Design/methodology/approach The study involved two stages: first, structured literature reviews; second, a focus group study involving Black Belts and supply chain practitioners. Using the results from the literature reviews and focus group study, the researchers have developed a Green Lean Six Sigma (GLSS) model for the public sectors. Findings Black belts and supply chain practitioners have identified the success in deploying Lean Six Sigma with green supply chain management. This leads to eradicating the obstacles faced by the public sector, leading to process improvement. Practical implications This study proposed an approach for developing a GLSS model for the public services, which can be applicable for other public service organizations. Originality/value The current paper presents a predictive model for process improvement in the public sector by integrating green supply chain management with Lean Six Sigma. More »»

2018

Journal Article

Sandhya G. and S., M. K., “Thematic Analysis to Assess Indian Consumers Purchase Intention for Organic Apparel”, The Qualitative Report., 2018.[Abstract]


Consumer behavior is dynamic, and there is a beauty in trying to understand consumer’s intention for a product category like organic apparel, especially when it is a unique phenomenon that is scantly explored in an emerging economy like India. This paper is an attempt at understanding the factors that influence Indian consumer’s intention to purchase organic apparel. A purposive sampling procedure was adopted in selecting participants. A focus group discussion was conducted to capture data for the thematic analysis. Theoretical thematic analysis was conducted by relying on the theory of planned behavior model. Inductive thematic analysis gave way for other dimensions like product knowledge and involvement, environmental knowledge, and skepticism that evolved out of the themes. Product knowledge and involvement, subjective norms, perceived behavioral control, and attitude had an influence on the intention. Environmental knowledge and skepticism indicated a chance to negate the relationship. The textile manufacturers, who are innovating with sustainable fabrics, can look at the dimensions that consumers seek for while making a choice of organic apparel. Domestic and international organic apparel manufacturers can capitalize on the behavioral dimensions of the factors that influence consumer’s intention for organic apparel, thereby facilitating identifying the prospect. More »»

2017

Journal Article

Smitha Nair, Amrutha, S., Gopikumar, V., and Sandhya G., “Religious Affiliation and Bequest Behavior”, Purushartha: A Journal of Management Ethics and Spirituality, vol. 10, no. 2, 2017.[Abstract]


Bequest behavior is a highly delicate and complex subject which requires considerable attention by researchers across all disciplines including economics, sociology and psychology. Studying the motives behind bequests becomes critical not only from a socio-psychological perspective but also from a policy
perspective. This paper attempts to explore the socio- economic reasons which influence the intention to bequest focusing specifically on the effect of religious affiliation. This study uses survey data from India to test the hypotheses drawn from the anthropology, sociology and consumer behavior literature using logistic regression technique. The results indicate that self-interest negatively impacts the probability of leaving a legacy. Surprisingly, the study finds evidence for negative relationship between religious affiliation and leaving a bequest. This study also reveals that unmarried women are less likely to leave a bequest. Unlike in the philanthropic literature, the research could not find satisfactory evidence of altruism and social norms driving bequest behavior among Indians.

More »»

Publication Type: Conference Paper
Year of Publication Publication Type Title

2017

Conference Paper

Sandhya G., “Understanding Purchase Intensions for Sustainable Apparels", ( Doctoral Colloquium)”, in 8th Conference on Excellence in Research and Education (CERE 2017) , Indian Institute of Management Indore, 2017.

2015

Conference Paper

Sandhya G. and Sherin, S., “Persuasive Competence of Alignable and Non-Alignable Add-On, On Consumer Product Evaluation and Attitude Formation: Specific To Smart Phones”, in IMRA-IIMB International Conference: Inclusive Growth & Profits with Purpose: New Management Paradigm, 2015.

2015

Conference Paper

Sandhya G. and Mahapatra, S., “Conceptual Model Elucidating the Organic Consumption Behavior”, in Twelfth AIMS International Conference on Management , Indian Institute of Management, Kozikode , 2015.

2013

Conference Paper

Sandhya G., “Research Proposal for the DSMP”, in 3rd Biennial Conference of Indian Academy of Management , IIM- Ahmedabad, 2013.

2013

Conference Paper

Sandhya G. and Dr. Sushanta Kumar Mahapatra, “A Critical Review of the External Regulatory Factors Influencing the Production, Marketing and Consumption of Organic Products”, in ASB Working Paper, Amrita School of Business, Amrita Vishwa Vidyapeetham, 2013.

2012

Conference Paper

Sandhya G. and Muralidharan, S., “Women Empowerment Through Self Transformation: A Case Study Approach”, in National Conference on Globalization and Women Empowerment, Hyderabad, 2012.

2011

Conference Paper

K. Gurumurthy, Gimranova, D., Ajab, A. Aloysium, and Sandhya G., “ Customer - Driven Innovation: A Conceptual Model”, in 12th International Conference of the Society for Global Business & Economic Development, Singapore, 2011.

Publication Type: Conference Proceedings
Year of Publication Publication Type Title

2017

Conference Proceedings

Sandhya G., Gopikumar, V., Smitha Nair, and S., A., “Religious Affiliation and Bequest Behaviour”, 4th International Conference on Spirituality & Skills for Leadership and Sustainable Management. SMS Varanasi, 2017.

 

Faculty Research Interest: 
Consumer Behavior, Marketing Management, Organic Consumers, Green Marketing, Marketing Research / Research Methodology, Customer Relationship Management
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