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Publication Type : Journal Article
Publisher : Purushartha: A Journal of Management Ethics and Spirituality
Source : Purushartha: A Journal of Management Ethics and Spirituality, Volume 10, Issue 2 (2017)
Campus : Kochi
School : Department of Management, School of Business
Department : Department of Management
Year : 2017
Abstract : Bequest behavior is a highly delicate and complex subject which requires considerable attention by researchers across all disciplines including economics, sociology and psychology. Studying the motives behind bequests becomes critical not only from a socio-psychological perspective but also from a policyperspective. This paper attempts to explore the socio- economic reasons which influence the intention to bequest focusing specifically on the effect of religious affiliation. This study uses survey data from India to test the hypotheses drawn from the anthropology, sociology and consumer behavior literature using logistic regression technique. The results indicate that self-interest negatively impacts the probability of leaving a legacy. Surprisingly, the study finds evidence for negative relationship between religious affiliation and leaving a bequest. This study also reveals that unmarried women are less likely to leave a bequest. Unlike in the philanthropic literature, the research could not find satisfactory evidence of altruism and social norms driving bequest behavior among Indians.
Cite this Research Publication : Smitha Nair, Amrutha, S., V. Gopikumar, and Sandhya G., “Religious Affiliation and Bequest Behavior”, Purushartha: A Journal of Management Ethics and Spirituality, vol. 10, no. 2, 2017.