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Persuasive Competence of Alignable and Non-Alignable Add-On, On Consumer Product Evaluation and Attitude Formation: Specific To Smart Phones

Publication Type : Conference Paper

Publisher : IMRA-IIMB International Conference: Inclusive Growth Profits with Purpose: New Management Paradigm

Source : IMRA-IIMB International Conference: Inclusive Growth & Profits with Purpose: New Management Paradigm, 2015.

Campus : Kochi

School : Department of Management, School of Business

Year : 2015

Abstract :

Cite this Research Publication : Sandhya G. and Sherin, S., “Persuasive Competence of Alignable and Non-Alignable Add-On, On Consumer Product Evaluation and Attitude Formation: Specific To Smart Phones”, in IMRA-IIMB International Conference: Inclusive Growth & Profits with Purpose: New Management Paradigm, 2015.

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