‘Soft power’ has been the subject of much discussion and activity worldwide. The appeal of soft power becomes more relevant in a world facing intransigence due to the hard power of economic incentives and military capabilities. Amrita School of Business, Kochi is organizing an international symposium premised on the complex interconnectedness of the world and the significance of soft power.
The symposium’s technical sessions on strategic advantages soft power may include theoretical and practitioners’ perspectives on heritage, spirituality and yoga, responsible journalism, arts, sports ecosystem, culture, good governance, values, and trust in society.
The symposium is also expected to uncover new prospects for research and collaboration opportunities in addition to giving a platform for networking with our distinguished speakers and invited guests from all walks of life.
School of Business, Kochi is organising an International Symposium on Soft Power: Creating Strategic Advantage on December 17, 2022.
‘Soft power’ has been the subject of much discussion and activity worldwide. The appeal of soft power becomes more relevant in a world facing intransigence due to the hard power of economic incentives and military capabilities. Amrita School of Business, Kochi is organizing an international symposium premised on the complex interconnectedness of the world and the significance of soft power.
The symposium’s technical sessions on strategic advantages of soft power may include theoretical and practitioners’ perspectives on heritage, spirituality and yoga, responsible journalism, arts, sports ecosystem, culture, good governance, values, and trust in society.
The symposium is also expected to uncover new prospects for research and collaboration opportunities in addition to giving a platform for networking with our distinguished speakers and invited guests from all walks of life.
Chakravyuh, the trailblazer to Asthra, is a business plan competition. The prime objective of the B-Plan competition is to provide a platform for aspiring entrepreneurs to pitch their business ideas in front of an expert panel of judges and to facilitate an opportunity to receive structured feedback for an investible pitch deck. The event is conducted in association with Amrita Technology Business Incubator (TBI).
Asthra |
| Amrita member (students/staff/alumni) 500 Register Now |
| Students (UG/PG) 1000 Register Now |
| International Participants 2500 Register Now |
| Faculty & Industry Participants 3000 Register Now |
| Faculty & Industry participants (two members from same organisation) 4000 Register Now |
Chakravyuh |
| B Plan Competition Chakravyuh 500 Register Now |
| Registration Starts | November 25, 2022 |
| Last Date for Registration | December 5, 2022 |
| Submission of Round 1 Video | December 7, 2022 |
| Final Presentation | December 11, 2022 |
| Declaration of Result | December 12, 2022 |
| Program Schedule | |
|---|---|
| 9.00 am – 10.00 am | Registration and Tea |
| 10.00 am – 10.05 am | Prayer |
| 10.05 am – 10.15 am | Welcome Address Dr. Rajiv Prasad, Principal, Amrita School of Business, Kochi |
| 10.15 am – 10.35 am | Benedictory Address Sampoojya Swami Purnamritananda Puri General Secretary, Mata Amritanandamayi Math |
| 10.35 am – 10.40 am | Lighting of Ceremonial Lamp |
| 10.40 am – 11.10 am | Chief Guest Address Cmde. Anurag Srivastava Officer in Charge, ASW School |
| 11.10 am – 11.15 am | Release of Souvenir |
| 11.15 am – 11.30 am | Presidential Address Dr. Raghu Raman Dean, ASB – Amaravati, Amritapuri, Kochi Amrita Vishwa Vidyapeetham |
| 11.30 am – 12.00 noon | Technical Session 1 Smt. Sruthi Kannan Head, CISCO LaunchPad |
| 12.00 noon – 12.30 pm | Technical Session 2 Dr. Srinivasan Rangan Associate Professor, IIM Bangalore |
| 12.30 pm – 02.00 pm | Lunch Break |
| 02.00 pm – 02.30 pm | Technical Session 3 Shri. Anustup Nayak Project Director, Central Square Foundation |
| 02.30 pm – 03.00 pm | Technical Session 4 Shri. Rajaraman G. Former Advisor (Media), Sports Authority of India |
| 03.00 pm – 03.30 pm | Technical Session 5 Shri. Suresh Kochattil Media Professional |
| 03.30 pm – 04.00 pm | Technical Session 6 Smt. Chetna Vasishth Founder of ChetChat |
| 04.00 pm – 04.15 pm | Vote of Thanks |
| 04.15 pm | National Anthem High Tea |
