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School of Business, Kochi is organising an International Symposium on Soft Power: Creating Strategic Advantage on December 17, 2022.

‘Soft power’ has been the subject of much discussion and activity worldwide. The appeal of soft power becomes more relevant in a world facing intransigence due to the hard power of economic incentives and military capabilities. Amrita School of Business, Kochi is organizing an international symposium premised on the complex interconnectedness of the world and the significance of soft power.

The symposium’s technical sessions on strategic advantages of soft power may include theoretical and practitioners’ perspectives on heritage, spirituality and yoga, responsible journalism, arts, sports ecosystem, culture, good governance, values, and trust in society.

The symposium is also expected to uncover new prospects for research and collaboration opportunities in addition to giving a platform for networking with our distinguished speakers and invited guests from all walks of life.

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Chakravyuh – Business Plan Competition

Chakravyuh, the trailblazer to Asthra, is a business plan competition. The prime objective of the B-Plan competition is to provide a platform for aspiring entrepreneurs to pitch their business ideas in front of an expert panel of judges and to facilitate an opportunity to receive structured feedback for an investible pitch deck. The event is conducted in association with Amrita Technology Business Incubator (TBI). 



Amrita member (students/staff/alumni)
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Students (UG/PG)
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International Participants
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Faculty & Industry Participants
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Faculty & Industry participants (two members from same organisation)
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B Plan Competition Chakravyuh
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Important Dates
Registration Starts November 25, 2022
Last Date for Registration December 5, 2022
Submission of Round 1 Video December 7, 2022
Final Presentation December 11, 2022
Declaration of Result December 12, 2022
Program Schedule


Program Schedule
9.00 am – 10.00 am Registration and Tea
10.00 am – 10.05 am Prayer
10.05 am – 10.15 am Welcome Address
Dr. Rajiv Prasad,
Principal, Amrita School of Business, Kochi
10.15 am – 10.35 am Benedictory Address
Sampoojya Swami Purnamritananda Puri
General Secretary, Mata Amritanandamayi Math
10.35 am – 10.40 am Lighting of Ceremonial Lamp
10.40 am – 11.10 am Chief Guest Address
Cmde. Anurag Srivastava
Officer in Charge, ASW School
11.10 am – 11.15 am Release of Souvenir
11.15 am – 11.30 am Presidential Address
Dr. Raghu Raman
Dean, ASB – Amaravati, Amritapuri, Kochi
Amrita Vishwa Vidyapeetham
11.30 am – 12.00 noon Technical Session 1
Smt. Sruthi Kannan
Head, CISCO LaunchPad
12.00 noon – 12.30 pm Technical Session 2
Dr. Srinivasan Rangan
Associate Professor, IIM Bangalore
12.30 pm – 02.00 pm Lunch Break
02.00 pm – 02.30 pm Technical Session 3
Shri. Anustup Nayak
Project Director, Central Square Foundation
02.30 pm – 03.00 pm Technical Session 4
Shri. Rajaraman G.
Former Advisor (Media), Sports Authority of India
03.00 pm – 03.30 pm Technical Session 5
Shri. Suresh Kochattil
Media Professional
03.30 pm – 04.00 pm Technical Session 6
Smt. Chetna Vasishth
Founder of ChetChat
04.00 pm – 04.15 pm Vote of Thanks
04.15 pm National Anthem
High Tea

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