Gopakumar V. currently serves as Assistant Professor at Amrita School of Business, Coimbatore Campus.

Gopakumar V. joined ASB Coimbatore with his varied experience of 12 years in Consulting, Retail, Branding & Marketing, Entrepreneurship, and Sales and Distribution. A 2003 alumnus of ASB Coimbatore, he started his career at Philips India Ltd. After over a year, he moved to Blue Star Ltd as a member of their Strategic Programs team. At Blue Star, he was handling national responsibilities for the channel planning and retail expansion of the company’s Airconditioning division. Later, he started a consulting outfit in the Retail Industry and has been working on Retail space branding and roll out solutions for corporates and SMEs. His areas of research include consumer behavior, retailing and rural marketing. For MBA students, he teaches Marketing Management, Retail Management and Rural Management. He currently pursues Ph.D. at Amrita Vishwa Vidyapeetham.

Areas of Academic Interest:

  • Sales & Distribution Management, Rural Marketing, Bottom-of-the Pyramid Business models.
  • Pursuing Ph.D. in Marketing Management at Amrita Vishwa Vidyapeetham.
  • Team member in the “Fish for Food” International Innovation Project by The Netherlands Organisation for Scientific Research (NWO)
  • Ongoing research in “Consumption and Subsistence Marketplaces”, focused on Urban areas.

Areas of Professional Expertise:

  • Consulting
  • Working with small and medium enterprises on strategic planning and implementation
  • Distribution and channel management
  • Channel training & communication
  • Retail branding
  • Budgeting, project planning, and management

Professional Experience:

  • Amrita School of Business (ASB), Coimbatore – Faculty Associate/ Asst. Professor
  • “Bridge”, Chennai – Associate Consultant
  • rfsquare (Retail Fixtures & Furniture Pvt. Ltd.), Bangalore – COO & Business Head.
  • Blue Star Ltd. Mumbai– Asst. Manager (Strategic Programs).
  • Philips India Ltd. Gurgaon – Sales Officer.


  Pursuing a multi-disciplinary Ph. D. School of Business, Amrita Vishwa VIdyapeetham.
2001 - 2003 Post Graduate Diploma in Management Amrita Institute of Management, Coimbatore, India, in Marketing and Finance
1997 - 2000 B.Sc. Graduation in Physics from Mahatma Gandhi University, Kottayam, Kerala


Publication Type: Journal Article

Year of Publication Title


A. Jyotishi, Gopakumar V., Madhavan, iv, S., and R, P., “State, private or cooperatives? The governance of Tawa reservoir fisheries, India”, Fisheries Management and Ecology, vol. 27, pp. 325-335, 2020.[Abstract]

Abstract Reservoir fisheries are often contentious, largely due to displacement of people in the construction phase of the dam. This becomes a point of conflict between various stakeholders reflected in the management of the fishery. Unlike other types of open fisheries, reservoir fisheries need management to maintain the resource balance. In this context, it is important to examine which types of institutions are appropriate. In the search for an appropriate institution, the equity, economic efficiency and resource sustainability dimensions are important parameters. Fisheries management in Tawa reservoir in India is a case that underwent state, private and cooperative management. Through this case study, an attempt was made to identify the institutional responses that appropriately and reasonably address the three critical parameters of equity, efficiency and sustainability. A blended analytical approach between descriptive statistical and qualitative analysis for equity and sustainability, and production frontier for efficiency analysis was used in this study. The results support community management through a cooperative system.

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Gopakumar V., “The Indian Retail Industry and some of its HR challenges”, NHRD Network Journal, 2011.

Publication Type: Newspaper Article

Year of Publication Title


Gopakumar V., “The Fish Traders of Madras”, Madras Courier, 2019.

Publication Type: Conference Paper

Year of Publication Title


Gopakumar V., “Women Entrepreneurs in the Fish Value Chain: A Micro Level Study of Vulnerability and Resilience in India”, in 7th International Conference on Gender in Aquaculture and Fisheries, AIT, Bangkok, Thailand, 2019.


Gopakumar V., “Continuities and Changes in Urban Fish Markets – A comparative view of Chennai and Bangalore”, in MARE 2019 Xth Conference, Amsterdam, 2019.


Gopakumar V. and Jyotishi, A., “Understanding Changes and Continuity in Urban Fish Markets – A Study in Chennai and Bangalore”, in MARE 2017 IXth Conference, Amsterdam, 2017.


Gopakumar V. and Jyotishi, A., “Understanding Vulnerability And Reselience Of Women Entrepreneurs In The Fish Value Chain: A Micro Level Study In India”, in INSEE 2017 Conference, India, 2017.


Gopakumar V. and Kumar, D. S., “Modelling Visual Aesthetics of m-atmospherics : An Environmental Psychology Perspective”, in AMA Summer 2017 (conference), Florida , 2017.

Conference Attended

Year of Publication Title
2018 3rd World Small - Scale Fisheries Conference - 2018, Chiang Mai, Thailand