Gopakumar V. joined ASB Coimbatore with his varied experience of 12 years in Consulting, Retail, Branding & Marketing, Entrepreneurship, and Sales and Distribution. A 2003 alumnus of ASB Coimbatore, he started his career at Philips India Ltd. After over a year, he moved to Blue Star Ltd as a member of their Strategic Programs team. At Blue Star, he was handling national responsibilities for the channel planning and retail expansion of the company’s Airconditioning division. Later, he started a consulting outfit in the Retail Industry and has been working on Retail space branding and roll out solutions for corporates and SMEs. His areas of research include consumer behavior, retailing and rural marketing. For MBA students, he teaches Marketing Management, Retail Management and Rural Management. He currently pursues Ph.D. at Amrita Vishwa Vidyapeetham.

Areas of Professional Expertise


  • Working with Small and Medium Enterprises on Strategic Planning and Implementation

Distribution and Channel Management

  • Network planning
  • Driving territory topline through dealer networks
  • Channel selection, appointment & management
  • Channel training & communication

Retail Branding

  • End-to-end retail branding
  • Budgeting, project planning and management
  • Contract Management

Professional Experience

  • Amrita School of Business (ASB), Coimbatore – Faculty Associate December 2014 – present day
  • “Bridge”, Chennai – Associate Consultant January 2011 – December 2014
  • Rfsquare (Retail Fixtures & Furniture Pvt.Ltd.) – Business Head July 2007 – December 2010
  • Blue Star Ltd – Asst. Manager (Strategic Programs) June 2004 – July 2007
  • Philips India Ltd. – Sales Officer April 2003 – March 2004


2001 - 2003 Post Graduate Diploma in Management Amrita Institute of Management, Coimbatore, India, in Marketing and Finance
1997 - 2000 B.Sc. Graduation in Physics from Mahatma Gandhi University, Kottayam, Kerala


Publication Type: Conference Paper

Year of Publication Title


Gopakumar V. and Jyotishi, A., “Understanding Changes and Continuity in Urban Fish Markets – A Study in Chennai and Bangalore”, in MARE 2017 IXth Conference, Amsterdam, 2017.


Gopakumar V. and Jyotishi, A., “Understanding Vulnerability And Reselience Of Women Entrepreneurs In The Fish Value Chain: A Micro Level Study In India”, in INSEE 2017 Conference, India, 2017.


Gopakumar V. and Kumar, D. S., “Modelling Visual Aesthetics of m-atmospherics : An Environmental Psychology Perspective”, in AMA Summer 2017 (conference), Florida , 2017.

Publication Type: Journal Article

Year of Publication Title


Gopakumar V., “The Indian Retail Industry and some of its HR challenges”, NHRD Network Journal, 2011.