Industry and Academic Experience: 13 years

Gopakumar. V joined ASB Coimbatore with his varied experience of 12 years in Consulting, Retail, Branding & Marketing, Entrepreneurship, and Sales and Distribution. A 2003 alumnus of ASB Coimbatore, he started his career at Philips India Ltd. After over a year, he moved to Blue Star Ltd as a member of their Strategic Programs team. At Blue Star, he was handling national responsibilities for the channel planning and retail expansion of the company’s Airconditioning division. Later, he started a consulting outfit in the Retail Industry and has been working on Retail space branding and roll out solutions for corporates and SMEs. His areas of research include consumer behavior, retailing and rural marketing. For MBA students, he teaches Marketing Management, Retail Management and Rural Management. He currently pursues Ph.D. at Amrita University.

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