Qualification: 
MBA, B-Tech
sonivivek@am.amrita.edu
Phone: 
0476 – 2808112

Qualification: B.Tech (EEE) from Amrita School of Engineering, MBA from Amrita School of Business

BIOGRAPHY
With the passion for teaching and research, Soni started her career with the Department of Management, Amritapuri (Kollam) and is also now pursuing her PhD in the area of Green Marketing. She is also involved in research works on spirituality and management. She was selected for a scholarship to undergo training in Universidade do Algarve UAlg, Faro Portugal under Merging Voices by the European Union in 2018. She has authored 8 Scopus papers with her co-authors and presented them at leading conferences.

Publications

Publication Type: Journal Article

Year of Publication Title

2019

M. S. Jeevandas, Lekshmi D. Nai, and Soni Vivek, “Impact of Green Marketing on Consumer Purchase Intention and Sustainable Development”, International Journal of Innovative Technology and Exploring Engineering, vol. 8, no. 6, pp. 165-169, 2019.[Abstract]


Today, the term "eco-friendly” is a prevalent and most alluring word within general population over the globe. As we are now aware about the harm mankind is creating to environment, the eco friendly and green products are gaining popularity. Sustainable development is yet another common term in this era. This study conducted in the southern districts of Kerala focuses on how green marketing leads to purchase intention of the products and then towards sustainable development. Even though the term green marketing is not familiar within Keralites, they are much passionate about eco friendly or green products. A sample of 200 was collected and analysed using average percentages, correlation and chi-square tests so as to determine how green marketing tools improves purchase intention of the customers, trust of customers towards ecolabelling and also to understand how green marketing and sustainable development are interrelated. The results after analysis of data disclosed there are a large number of prospective customers for green products and subsequently their number can be increased with increased initiatives in green marketing activities. The conclusions from the study can be additionally used to dissect the influence of green marketing on the purchase motivation of the customers in different areas, accordingly adding to a supportable improvement of the economy.

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2019

Adarsh Ullas and Soni Vivek, “Fake Branding: A Study on MBA Student’s Perception towards Counterfeiting Products”, International Journal of Innovative Technology and Exploring Engineering, vol. 8, no. 6, pp. 155-158, 2019.[Abstract]


The Counterfeiting or Fake brands is regarded as one of the historical crime in the Indian history. Accordingly this paper explores how the customer is motivated to purchase fake brands For This, A Data has been collected with a respondent of 100 students who are currently pursuing MBA from Amrita school of Business, Amritapuri. Each respondent have their own point of view which differs through Gender. The test was based on electronic goods, clothing, drinks and cosmetics. Result shows the concern related to health, disappointment, risk and integrity are the most important countervailing factor on behaviour intention towards counterfeits. Gender also has an explanatory force. Counterfeits is also not an explanatory force of any single entity but a shared responsibility. Counterfeits are one of the major factors that are becoming common nowadays in the modern world especially in students.

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2019

Govind A. Nair and Soni Vivek, “Analysis of Construction Safety Management in India and UAE”, International Journal of Innovative Technology and Exploring Engineering, vol. 8, no. 6, pp. 848-852, 2019.[Abstract]


The major concern in construction industry is safety because injuries to individuals, organization and societies will bring great loss as whole. This paper aims to focus the effectiveness of factors that influences the safety management practices adopted by the construction firms in India and UAE. The paper is examined using Comparative analysis with two hundred samples. As paper revealed that the India has comparatively less safety measures than UAE. To minimize the risk the government should implement laws towards safety and security for workers; provide the training to site officers. Researchers from the previous studies had explained the countries like Italy, Australia and China has provided new technological method to provide safety for their employees

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2019

Jobin V. Jacob and Soni Vivek, “A Work on Women Empowerment with Special Reference to Kerala”, International Journal of Innovative Technology and Exploring Engineering, vol. 8, no. 8, pp. 1004-1010, 2019.[Abstract]


Self help group (SHG) is the tool to alleviate poverty in a fast developing nation like India. Different initiatives of SHG like small scale business ventures, microfinance initiatives is gaining tremendous amount of popularity because of their incredible positive effect on women empowerment. The objective of this paper: To review and existing literature on topic of Self Help Group (SHG) and microfinance in India and to analyse impact of SHG on women upliftment and empowerment in parayakadavu village of kollam district in Kerala. For this investigation primary data is collected. Primary data constitutes of hundred women respondents, who was selected out of 20 SHG operating in parayakadavu village.Data was collected in February, 2019.Findings showed that there is tremendous impact on women empowerment in parayakadavu village through SHG in terms of increase in saving habits, decision making skills, income level etc..

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2019

Brijesh Salil and Soni Vivek, “Generation Y Consumer Perception of Patanjali Products in Kerala”, International Journal of Innovative Technology and Exploring Engineering, vol. 8, no. 11, pp. 266-270, 2019.[Abstract]


FMCG is one of the sectors which are rapidly rising all over the world. There are many FMCG companies in India including Hindustan Unilever (HUL), Procter & Gamble (P&G), India tobacco company (ITC), Patanjali, etc.The objective of the study is to understand the consumer perception of Patanjali products in Kerala, India. The primary data was collected from a structured questionnaire with 100 respondents. The major finding in the study says that Quality and Natural product are the two main things that influences customer to buy Patanjali products in Kerala. Further analysis brought out the whether the Patanjali will sustain in the market or not, majority of the people told that they will buy the product again and they will recommend the product to their friends and relatives. So with this we can say that the Patanjali products will sustain in Kerala market.

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2017

Soni Vivek and Amrith V., “Spirituality and Productivity - A Relationship Perspective”, Purusharta, vol. 10, pp. 60-69, 2017.[Abstract]


Spirituality and its practices are the real gems of value additions in the human life, they helps in building a strong foundation and getting a greater clarity. Spirituality is not a limited concept but expansive like a vast blue ocean. Spirituality, being currently becoming an attracting trend when considered with organizations, many of the organizations prefer in deploying spiritual functions and practices aiming for a good level of perspicacity and growth in their future forecasts and operations for the enablement of delivering a good level of productivity. This study aims at examining the connectivity existence or non-existence between some organizational productivity factors that directly or indirectly contributes to productivity levels and the factors of spiritual intelligence. For the study a controlled experiment was conducted, the 4 factors of spiritual intelligence such as Critical Existential Thinking, Personal Meaning Production, Transcendental awareness, Conscious State of Expansion was considered and measured by taking an organization after that 4 factors that contributes directly or indirectly to productivity function such as Ability to address day to day Variations, Adherence in task accomplishment at extreme workload scenarios with equanimity, Consistency level in Benchmark achievement or meeting the provided/ defined target levels, ability in performance beyond the expected level in logical Operations were consulted and measured. After this a pairing was made with a deep look of these factors and each pair consisted of different predictors and a response variables, 4 regression models were developed in Minitab with these in order to check whether there was any connectivity/relationship existence between any one of the factors between the grouped four pairs each (i.e. to check at least 1 predictor - response relationship existence was there or not in all 4 regression models developed). The result signalled the existence of relationship between at least 3 factors to at most 5 factors in all the model, marking a green signal of relationship existences. © 2017, School of Management Sciences. All rights reserved.

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Publication Type: Conference Proceedings

Year of Publication Title

2018

Remya Vivek Menon and Soni Vivek, “Social Media Strategies to Promote Energy Conservation in Gen y-A Conceptual Model”, Proceedings of 2017 IEEE International Conference on Technological Advancements in Power and Energy: Exploring Energy Solutions for an Intelligent Power Grid, TAP Energy 2017. IEEE, Kollam, India, pp. 1-6, 2018.[Abstract]


Energy conservation is the talk of the town and environment conscious organizations, government; companies are looking for multiple ways to enhance the awareness among householders, youngsters and corporates. The most prominent strategy adopted is through spreading the campaigns in social media. Social media platforms provide an economical, dependable and well-timed mechanism for sharing information. Adoption of the smart phone, government policies, and the user friendly applications has made social media usage ubiquitous and faster. The current literature shows deficiency of social media strategies in the online platform for better promotion of energy conservation. This study focuses on developing a conceptual model for promoting conscious energy conservation behaviour in Gen Y using the best social media strategies.

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2017

Soni Vivek, “Spirituality and Employee Attitude - A Relationship Perspective”, 2017 International Conference on Data Management, Analytics and Innovation, ICDMAI 2017, 8073518. IEEE, Pune, India, pp. 246-248, 2017.[Abstract]


Spirituality and workplace Attitude of Employees have an important relationship; it differs when the person changes. It is quite difficult to compare both Attitude and Spirituality. The study assesses the reliability and validity of the measures used and it certainly discusses the results that came out from the analysis which says whether workplace Attitude has a Positive or Negative impact on Spirituality. For an Employee he interacts more time in his Work Environment may be 3/4 of his day. So the study helps to come out with a result that shows whether they are able to manage their stress or pressure with the help of spirituality. Now a day's employees are suffering a lot of stress and pressure from their organization to complete their work before the deadlines given and to achieve their target. So this research paper mainly focuses on one aspect that is, does Spirituality plays a significant role in employee's workplace attitude. This paper looks in to the factors that support spirituality deals within the traditional understanding in employing workplace spirituality and also the connection between spirituality and individual and organizational results. This study was mainly conducted to check whether the spiritual factors have any influence on attitude of an employee in his work place, so the study considered 10 factors, which is related to spirituality. The results show the attitude is related to the spirituality in an organization, there is a positive impact between them.

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