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Soni Vivek

Asst. Professor, Department of Management, Amritapuri

Qualification: B-Tech, MBA
sonivivek@am.amrita.edu
Ph: 0476 – 2808112
Research Interest: Consumer Behavior, Green Marketing

Bio

With the passion for teaching and research, Soni started her career with Amrita School of Business, Amritapuri and is also now pursuing her PhD in the area of Marketing. She has actively participated in large seva activities of Mata Amritanandamayi Math and the Amrita Vishwa Vidyapeetham. She was the Master of the Seminar at the International Conference on Enhanced Education ’12 by AMMACHI LABS.

Qualification: B.Tech (EEE) from Amrita School of Engineering, MBA from Amrita School of Business

 

Publications

Journal Article

Year : 2019

Generation Y Consumer Perception of Patanjali Products in Kerala

Cite this Research Publication :
Brijesh Salil and Soni Vivek, “Generation Y Consumer Perception of Patanjali Products in Kerala”, International Journal of Innovative Technology and Exploring Engineering, vol. 8, no. 11, pp. 266-270, 2019

Publisher : International Journal of Innovative Technology and Exploring Engineering

Year : 2019

A Work on Women Empowerment with Special Reference to Kerala

Cite this Research Publication : Jobin V. Jacob and Soni Vivek, “A Work on Women Empowerment with Special Reference to Kerala”, International Journal of Innovative Technology and Exploring Engineering, vol. 8, no. 8, pp. 1004-1010, 2019

Publisher : International Journal of Innovative Technology and Exploring Engineering

Year : 2019

Fake Branding: A Study on MBA Student’s Perception towards Counterfeiting Products

Cite this Research Publication :
Adarsh Ullas and Soni Vivek, “Fake Branding: A Study on MBA Student’s Perception towards Counterfeiting Products”, International Journal of Innovative Technology and Exploring Engineering, vol. 8, no. 6, pp. 155-158, 2019

Publisher : International Journal of Innovative Technology and Exploring Engineering

Year : 2019

Impact of Green Marketing on Consumer Purchase Intention and Sustainable Development

Cite this Research Publication : M. S. Jeevandas, Lekshmi D. Nai, and Soni Vivek, “Impact of Green Marketing on Consumer Purchase Intention and Sustainable Development”, International Journal of Innovative Technology and Exploring Engineering, vol. 8, no. 6, pp. 165-169, 2019.

Publisher : International Journal of Innovative Technology and Exploring Engineering

Year : 2017

Spirituality and productivity – A relationship perspective

Cite this Research Publication : Soni Vivek and Amrith V., “Spirituality and Productivity - A Relationship Perspective”, Purusharta, vol. 10, pp. 60-69, 2017.

Publisher : Purusharta, School of Management Sciences,

Conference Proceedings

Year : 2018

Social Media Strategies to Promote Energy Conservation in Gen y-A Conceptual Model

Cite this Research Publication : Remya Vivek Menon and Soni Vivek, “Social Media Strategies to Promote Energy Conservation in Gen y-A Conceptual Model”, Proceedings of 2017 IEEE International Conference on Technological Advancements in Power and Energy: Exploring Energy Solutions for an Intelligent Power Grid, TAP Energy 2017. IEEE, Kollam, India, pp. 1-6, 2018.

Publisher : Proceedings of 2017 IEEE International Conference on Technological Advancements in Power and Energy: Exploring Energy Solutions for an Intelligent Power Grid, TAP Energy 2017, IEEE, Kollam, India.

Year : 2017

Spirituality and Employee Attitude – A Relationship Perspective

Cite this Research Publication : Soni Vivek, “Spirituality and Employee Attitude - A Relationship Perspective”, 2017 International Conference on Data Management, Analytics and Innovation, ICDMAI 2017, 8073518. IEEE, Pune, India, pp. 246-248, 2017

Publisher : 2017 International Conference on Data Management, Analytics and Innovation,

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