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Multimedia Case

National Agriculture Market (NAM): A Journey to Redefine Farmers’ Markets and Market Opportunities

Case Authors
About eNAM

National Agriculture Market (NAM), a pan-Indian electronic trading platform, was introduced on April 14, 2016. It is entirely supported by the central government and is run by the Small Farmers Agribusiness Consortium (SFAC). By establishing a centralized online platform for agricultural commodity price discovery, the NAM portal connects the existing APMC (Agriculture Produce Marketing Committee) / Regulated Marketing Committee (RMC) market yards, sub-market yards, private markets, and other unregulated markets to unify all national agricultural markets. The portal or the system is popularly referred as e-NAM (Electronic NAM).

The Portal provides a single window service for all APMC-related information and services. This includes commodity arrivals, quality & prices, buy & sell offers, provision to respond to trade offers, and electronic payment settlement directly into farmers’ accounts, among other services. While material flow (agricultural produce) shall continue to happen through Mandis, the online marketing portal will reduce transaction costs, bridge information asymmetry, and help expand market access for farmers.

Length of the Case: 1 hr

What’s included?
Multimedia Case    Teaching Note
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