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Prof. A. V. Ramana Acharyulu

Professor, Amrita School of Business, Amaravati

Qualification: Ph.D
ramana@av.amrita.edu
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Research Interest: Strategy, Rural Marketing, Natural Resources Management, Green Supply Chain Management and Common Property Resources Management

Bio Publications Qualification Research FDP/ Short Term Course / Workshop Attended/ Conducted Consulting/ Training Projects for Corporate Sector Membership Awards
Bio

Prof. Ramana has over 41 years of experience combining 15 years of industry experience filled with micro, macro and global assignments involved in rural development and 26 years of management teaching and research across a range of higher educational institutions in India and abroad. His experience may be summed up in three distinct domains: the first, rural grassroot level institution building; creation and managing market linkages for rural producers organisations and building a basis for social theorisation; the second, developing basic skills and competencies in the art and craft of teaching and relating management studies to the practices and principles as they emerge; and thirdly, in creating frameworks and approaches for management processes based on field action – otherwise known as Action-Innovation-Research (AIR).

These three domains are not silos and compartmentalised; his work helped him evolve in each of these areas while working on challenges as a rural manager and as a teacher and researcher and practitioner, over the last four decades. He started working with rural institutional development by involving in organising milk cooperatives across Punjab, Gujarat, Odisha and AP under Operation Flood II; worked with oilseeds cooperatives in pioneering groundnut procurement in Gujarat, MP, Odisha, Karnataka and AP; operationalised Pan-India Management Information System for oilseeds cooperatives, building a robust year-round monitoring system, while associated with Operation Golden Flow, between 1980-1984. Thereafter worked for creating a resilient cooperative law and was instrumental in developing a framework for mutually aided cooperatives societies law, which has been implemented in many states thereafter. Developed institutional processes based on cooperative principles for the tree growers’ cooperatives across the country and their national level federal cooperative, within the ambit of multi-state cooperative law, created market linkages for minor forest products and for minor timber products within the country and developed vertical integration systems for processing and marketing of forest products coming from these cooperatives. Building institutional models for commons and learning the social theorisation processes of commons, working with global researchers on commons unfolded in a practice-to-theory framework in real-time. Working with Global Development Institutions such as Cooperative League of USA (CLUSA), Cooperative Union of Canada (CUC), Swedish International Development Authority (SIDA) and Canadian International Development Agency (CIDA), National Wastelands Development Board (NWDB) and various other Cooperative Development Organisations (CDOs) at policy level, planning level, operations at national, state and village levels, in order to build resilient and responsive people’s organisations that evolved into economic institutions and social enterprises in the later years.

The experiences of working on a range of farmers’ products and rural market systems led to concurrently building insights into and developing marketing infrastructure and supply chains for feeding the market demand. These insights helped performing as a teacher in higher education domains, both in business management and in rural management as well. His roles in leadership positions and in researcher positions intertwine with his passion and involvement in teaching strategy, supply chain management, business communication, rural marketing, marketing research and in integrated marketing communication, among other subject domains.

Dr. Ramana worked with higher educational institutions in creating and sustaining higher education portals that are responsive, meaningful and value adding to all the stakeholders of the institutions. Predominantly working with post graduate programs in management, designing and developing exclusive programs devoted to rural management, supply chain management and logistics, international business and rural marketing, while evolving the institutional tenets as respectable educational institutions – in India and in Vietnam, shaping programs that are in tune with the industry demands during these 26 years. He was involved with the initial formative years of Amrita Institute of Management, Ettimadai, CII Institute of Logistics, Chennai, XIMB, Pioneer School of Management, Ho Chi Minh City, Vietnam, KIIT School of Rural Management, Bhubaneshwar, AICAR Business School, Mumbai, TA Pai Management Institute, Manipal (TAPMI), XIME, Bengaluru, Symbiosis School of Media and Communication, Bengaluru, Chandragupt Institute of Management, Patna, and Indus Business Academy, Bengaluru before taking up teaching and research responsibilities at Amaravati ASB.

Publications

Journal Article

Year : 2021

The Clarion – A Social Enterprise Creating Blue Oceans in School Stationary Industry for Sustainability

Cite this Research Publication : Acharyulu A V R., Vaishali Agarwal, Manoj Prabhakar (2021), "The Clarion – A Social Enterprise Creating Blue Oceans in School Stationary Industry for Sustainability", Emerging Markets Cases, Sage, New Delhi

Year : 2020

Category Involvement and Brand Attitude in Indian Cooking Oil Industry

Cite this Research Publication : Acharyulu, A V R., Vaishali Agarwal (2020), "Category Involvement and Brand Attitude in Indian Cooking Oil Industry", Journal of ASBM, ASBM University, Bhubaneswar, India.

Year : 2020

Do the Emerging Trends in CSR in India Hint at Evolution of Karmic Way of Corporate Life?

Cite this Research Publication : Acharyulu Ramana A V, (2020), "Do the Emerging Trends in CSR in India Hint at Evolution of Karmic Way of Corporate Life?," 3D Journal of Management and Leadership, pp 88-95, Vol 11(II), Jan-June 2020

Year : 2019

Rental Business Models: an insight into emerging consumption behaviour for a new service concept

Cite this Research Publication : Vaishali Agarwal, Acharyulu A V R., (2019), "Rental Business Models: an insight into emerging consumption behaviour for a new service concept," Spectrum, Journal of JBIMS, Jan-July, 2019

Year : 2019

Deccan Pigments and Paints Limited (DPPL): Steering Through Volatile Markets for Sustainability

Cite this Research Publication : Acharyulu Ramana A V, Agarwal V., Pandey H., (2019), "Deccan Pigments and Paints Limited (DPPL): Steering Through Volatile Markets for Sustainability", Parikalpana, KIIT Journal of Management, pp 210-227, Vol 15 (ii-2), Dec 2019, DOI : 10.23862/kiit-parikalpana/2019/v15/i1-2/190182

Year : 2018

Revisiting the Idea Called Marketing

Cite this Research Publication : Acharyulu Ramana A V, (2018), "Revisiting the Idea Called Marketing", Gavesana Journal of Management, Vol 9 (1&2), Jan-Dec 2017

Year : 2018

Self-Driven Consumer Diagnostics Businesses in National Capital Region (NCR), India

Cite this Research Publication : Vaishali Agarwal, Saharan T, Acharyulu A V R (2018), "Self-Driven Consumer Diagnostics Businesses in National Capital Region (NCR), India, Parikalpana, KIIT Journal of Management, pp. 45-57, Vol 14 (II) Dec, 2018.

Year : 2018

In Pursuit of Sustainable Rural Enterprises – Sahaj eVillage

Cite this Research Publication : Acharyulu Ramana A V, (2018), "In Pursuit of Sustainable Rural Enterprises – Sahaj eVillage", Sugyaan, Management Journal of Sivasivani Institute of Management, pp 26-41, Vol 10(II), July-Dec 2018

Year : 2018

Challenges in Pursuing Confucianism in Globalised Business Scenarios – Reflections of Few Native Confucian Organisations: A Discourse through Meta-Analysis

Cite this Research Publication : Acharyulu Ramana A V., (2018), "Challenges in Pursuing Confucianism in Globalised Business Scenarios – Reflections of Few Native Confucian Organisations: A Discourse through Meta-Analysis", Parikalpana, KIIT Journal of Management, pp 19-29, Vol 14(II), Dec 2018. DOI:10.23862/kiit-parikalpana/2018/v14/i2/177859

Year : 2017

The Imperative of Resilient Strategy for Businesses in 21 st Century

Cite this Research Publication : Acharyulu Ramana A V, (2017), "The Imperative of Resilient Strategy for Businesses in 21 st Century", 3D Journal of Management and Leadership, pp 29-39, Vol 10 (2), Jan-June 2019

Year : 2017

Transformative Learning and Its Role in Redefining Management Curriculum

Cite this Research Publication : Acharyulu Ramana A V, (2017), "Transformative Learning and Its Role in Redefining Management Curriculum", Sugyaan, Journal of Sivasivani Institute of Management, Vol IX(II), July -Dec 2017

Year : 2012

Whither Indian Public Sector Enterprises

Cite this Research Publication : Acharyulu Ramana (2012), "Whither Indian Public Sector Enterprises", Upakram, July-Sep 2012

Year : 2011

Globalization of Indian Businesses, an evolving perspective

Cite this Research Publication : Acharyulu Ramana, (2011), "Globalization of Indian Businesses, an evolving perspective", Domain, Journal of JSB, Coimbatore, August, 2011

Year : 2010

Social Policy and Climate Change

Cite this Research Publication : Acharyulu Ramana (2010), "Social Policy and Climate Change", Journal of Social Policy, McMaster University, Canada.

Year : 2009

RFID: a value enhancer in product recovery

Cite this Research Publication : Acharyulu Ramana, Chandrasekar R (2009), "RFID: a value enhancer in product recovery", Parikalpana, Journal of SOM, Bhubaneswar.

Year : 2008

Re-inventing cooperatives – the Indian Rural Management Challenge

Cite this Research Publication : Acharyulu Ramana, Chandrasekar R, (2008), "Re-inventing cooperatives – the Indian Rural Management Challenge", Pragati, Journal of SIMER, India.

Year : 2005

From Seed to Market: Agricultural Supply Chains in India

Cite this Research Publication : Acharyulu A V R (2004), "From Seed to Market: Agricultural Supply Chains in India", ISCAN, Issue 1, Vol 1, CII Institute of Logistics, October 2005

Conference Paper

Year : 2023

Ethics and Aesthetics – Relating Our Daily Lives with the Four Vedas and Upanishads

Cite this Research Publication : Acharyulu Ramana A V (2023), "Ethics and Aesthetics – Relating Our Daily Lives with the Four Vedas and Upanishads", International Seminar-cum-Webinar on Rethinking and Transforming Business, Politics and Society – Calling of Ethical, Aesthetic and Spiritual Transformations: Thirukkural, Arthashastra and Beyond, held on 22 Feb 2023, at IBA, Bengaluru.

Year : 2023

Evolving Strategies in 21st Century – The Praxis of Technological Platforms as the Backbone for Emerging New Technology Businesses Beyond Competitiveness

Cite this Research Publication : Acharyulu Ramana A V (2023), "Evolving Strategies in 21st Century – The Praxis of Technological Platforms as the Backbone for Emerging New Technology Businesses Beyond Competitiveness", A Workshop held on 21 Jan 2023 to mark Strategic Management Forum Foundation Day. IBA, Jan 2023.

Year : 2022

Rethinking Business Studies – From Kautilya to Subhash Sharma – A Tribute the Genius that India Offers to the World

Cite this Research Publication : Acharyulu Ramana A V (2022), "Rethinking Business Studies – From Kautilya to Subhash Sharma – A Tribute the Genius that India Offers to the World", A paper presented in the International Conference held on Rethinking Business Studies, Held At IBA, 09 Dec 2022.

Year : 2020

Do the Emerging Trends in CSR in India Hint at Evolution of Karmic Way of Corporate Life?

Cite this Research Publication : Acharyulu Ramana A V, (2020), "Do the Emerging Trends in CSR in India Hint at Evolution of Karmic Way of Corporate Life?" Paper presented at the 11th International Conference on Corporate Social and Spiritual Responsibility, held at IBA, 2020.

Year : 2019

Unique and Unitary Marketing Strategies for emerging economies: Learnings from India

Cite this Research Publication : Ramana Acharyulu A V., Vaishali Agarwal, "Unique and Unitary Marketing Strategies for emerging economies: Learnings from India", presented at the 12th International Conference on Marketing Strategies, held March 2020, IBA, Bengaluru.

Year : 2019

Marketing to Generation Z and Use of Short – Lived Content

Cite this Research Publication : Vaishali Agarwal, Ramana Acharyulu A V (2019), "Marketing to Generation Z and Use of Short- Lived Content", 2019 IIM Indore – Nasmei Summer Marketing Information Systems Conference, Indian Institute of Management Indore July 26-28, 2019.

Year : 2019

Lifestyle brands and emergence of consumer cultures in India

Cite this Research Publication : Vaishali Agarwal, Ramana Acharyulu A V, (2019), "Lifestyle brands and emergence of consumer cultures in India", TAPMI Marketing Conference, 2019, April 2019.

Year : 2019

Rental Business Models: an insight into emerging consumption behaviour for a new service concept

Cite this Research Publication : Vaishali Agarwal, Acharyulu A V R., (2019), "Rental Business Models: an insight into emerging consumption behaviour for a new service concept," International Conference on Marketing and Strategy, held at Jamanlal Bajaj Institute of Management, Mumbai, 2019.

Year : 2019

Challenges in Pursuing Confucianism in Globalised Business Scenarios – Reflections of Few Native Confucian Organisations: A Discourse through Meta – Analysis

Cite this Research Publication : Acharyulu Ramana A V., (2018), "Challenges in Pursuing Confucianism in Globalised Business Scenarios – Reflections of Few Native Confucian Organisations: A Discourse through Meta - Analysis", International Workshop of Strategic Theorisation, Feb 2019, IBA, Bangalore

Year : 2018

Silent Game Changers in Global Markets

Cite this Research Publication : Ramana Acharyulu A. V., "Silent Game Changers in Global Markets", Indian Powerhouses of Tomorrow at the 11th International Conference on Visioning a Globally Extended India by 2050, held during 22-24 March, 2018 at IBA.

Year : 2018

Revisiting the idea called Marketing

Cite this Research Publication : Ramana Acharyulu A. V., "Revisiting the idea called Marketing" at the National Workshop cum Seminar on towards development of a new marketing theory held at IBA on 17th March, 2018.

Year : 2018

Confucianism and Pragmatism in today’s businesses of China – meta – analysis of few cases

Cite this Research Publication : Ramana Acharyulu A. V., "Confucianism and Pragmatism in today’s businesses of China - meta - analysis of few cases", in the International Workshop on Confucianism, Vedanta and Social Theorising Cultivating Planetary Conversations, held on 8th Feb, 2018.

Year : 2017

Some thoughts on skilling, teaching effectiveness and new innovations in management education

Cite this Research Publication : Ramana Acharyulu A. V., "Some thoughts on skilling, teaching effectiveness and new innovations in management education," at the Roundtable Dialogue on Management Education at IBA, on 2nd Dec, 2017.

Year : 2017

The Imperative of Resilient Strategy for Businesses in 21st Century

Cite this Research Publication : Acharyulu Ramana A V, (2017), "The Imperative of Resilient Strategy for Businesses in 21st Century," Strategic Management Forum Annaual Workshop, held at IBA, Bengaluru, 2017

Year : 2017

Transformative Learning and Its Role in Redefining Management Curriculum

Cite this Research Publication : Acharyulu Ramana A V, (2017), "Transformative Learning and Its Role in Redefining Management Curriculum", 3rd International Conference on Management Studies and emerging trends, held at XIME, Bengaluru

Year : 2013

Unfolding a perspective on ethos for business leadership

Cite this Research Publication : Ramana Acharyulu A. V., "Unfolding a perspective on ethos for business leadership", National seminar on Indian Ethos, Feb 2013, TAPMI, Manipal.

Year : 2006

Sarvadharma Sama Bhava: Managing Religious Diversity – A Case of Xavier Institute of Management

Cite this Research Publication : Ramana Acharyulu A. V., "Sarvadharma Sama Bhava: Managing Religious Diversity – A Case of Xavier Institute of Management", Proceedings of International Conference of Jesuit Business Schools, St. Joseph University, Lebanon, 2006.

Year : 2006

Food Supply Chains and their resurgence in modern trade

Cite this Research Publication : Ramana Acharyulu A. V., "Food Supply Chains and their resurgence in modern trade", Proceedings of 11th Global Conference of IASCP, June 2006.

Year : 2005

Agricultural Supply Chains and Market Information Systems

Cite this Research Publication : Ramana Acharyulu A. V., "Agricultural Supply Chains and Market Information Systems", 9th International Conference of Society of Operations Management, 16-18 Dec. 2005, Pondicherry.

Year : 2004

Strategies for Reaching the Rural Poor, – a policy paper on blue print for agricultural and agribusiness marketing framework for India

Cite this Research Publication : Ramana Acharyulu A. V., "Strategies for Reaching the Rural Poor, - a policy paper on blue print for agricultural and agribusiness marketing framework for India", First National Conference on Rural Urban Partnership Development, St. Joseph’s College of Business Administration, Bangalore, June, 2004.

Year : 2003

Indian Rural Enterprises – search for global market strategies for survival

Cite this Research Publication : Ramana Acharyulu A. V., "Indian Rural Enterprises – search for global market strategies for survival," In the Proceedings of the 2nd International Conference on Corporate Social Responsibility, Center for Social Markets, London (CSM), November, 2003.

Year : 2002

A Tale of water sharing by two bordering villages of Andhra Pradesh and Tamil Nadu

Cite this Research Publication : Ramana Acharyulu A. V., "A Tale of water sharing by two bordering villages of Andhra Pradesh and Tamil Nadu," (A Case study on Game Theory in practice by two communities, 2nd International Conference of Farmer Managed Irrigation Systems, Kathmandu, October, 2002.

Year : 2001

Impact of Urbanization on Village Resources

Cite this Research Publication : Ramana Acharyulu A. V., "Impact of Urbanization on Village Resources", (A Case study on inclusive economics in the emerging cityscape of Coimbatore), Ecological Economics, (ed) Kanchan Chopra, Academic Foundation, New Delhi, 2001.

Year : 2001

Globalization – End of Competitive Model of Economic Activity

Cite this Research Publication : Ramana Acharyulu A. V., "Globalization – End of Competitive Model of Economic Activity," 25th National Conference of Indian Society of Social Sciences, Trivandrum, 2001.

Year : 2001

Factors Influencing a successful Communication Course

Cite this Research Publication : Ramana Acharyulu A. V., "Factors Influencing a successful Communication Course", 1st National Conference of Communication Teachers, IIMA, 2001.

Year : 2000

New paradigms for Commons

Cite this Research Publication : Ramana Acharyulu A. V., "New paradigms for Commons", 8th Global Conference of International Association for Study of Common Property, Bloomington, USA, (IASCP), 2000.

Year : 1999

The Case of Continental Cements Co.

Cite this Research Publication : Ramana Acharyulu A. V., "The Case of Continental Cements Co.," (Case study of one of the oldest cement factories of Coimbatore, and its Corporate Social Responsibility Practices), 1999, Amrita Institute of Management, Coimbatore

Year : 1998

The Case of ‘Two percent for Sustainability’

Cite this Research Publication : Ramana Acharyulu A. V., "The Case of 'Two percent for Sustainability'," (Case Study on strategy of a national level rural development body) Association of Indian Management Schools, New Delhi, 1998, Amrita Institute of Management, Coimbatore

Year : 1998

The Case of ‘Two percent for Sustainability’

Cite this Research Publication : Ramana Acharyulu A. V., "The Case of 'Two percent for Sustainability'," (Case Study on strategy of a national level rural development body) Association of Indian Management Schools, New Delhi, 1998, Amrita Institute of Management, Coimbatore

Book Chapter

Year : 2004

Two chapters – Value Chain analysis and Product life Cycle Analysis

Cite this Research Publication : Ramana Acharyulu A. V., "Two chapters - Value Chain analysis and Product life Cycle Analysis," in Rural Marketing in India, ICFAI University, Hyderabad, April 2004. 

Year : 2001

A chapter on Village Resources Mapping and Assessing Impact of Urbanization on village resources

Cite this Research Publication : Ramana Acharyulu A. V., "A chapter on Village Resources Mapping and Assessing Impact of Urbanization on village resources", in Ecological Economics, (ed) Kanchan Chopra, Academic Foundation, New Delhi, 2001.

Book

Year : 2005

Communication for Logistics Professionals

Cite this Research Publication : Ramana Acharyulu A. V., "Communication for Logistics Professionals", CII Institute of Logistics, CII, Chennai, May 2005.

Publisher : CII Institute of Logistics

Year : 2005

Basics of Customer Relationship Management for Supply Chain Professionals

Cite this Research Publication : Ramana Acharyulu A. V., "Basics of Customer Relationship Management for Supply Chain Professionals", CII Institute of Logistics, Chennai, July 2005.

Publisher : CII Institute of Logistics

Year : 2005

Marketing Management – a Basic framework for Logistics Professionals

Cite this Research Publication : Ramana Acharyulu A. V., "Marketing Management - a Basic framework for Logistics Professionals", CII Institute of Logistics, CII, Chennai, April, 2005

Publisher : CII Institute of Logistics

Year : 2004

Rural Marketing: Concepts & Practices

Cite this Research Publication : Amaravadi Venkata Ramana Acharyulu, "Rural Marketing: Concepts & Practices," Publisher: National Publishing House, 2004, ISBN 8180180271, 9788180180279

Publisher : National Publishing House

Qualification

Doctorate

Prof. Ramana did his doctoral research from Bharathiar University, Coimbatore, during 2000-2006 in the area of assessing the impact of globalisation on Indian Rural Enterprises, and mapped the early years of globalisation of Indian economy and its emergent impact on five distinct rural enterprises – in the areas of agriculture, forestry, water resources and fisheries. The emergence of technology as a game changer in globalisation processes was acknowledged in their nascent state, as early as the first few years of 21st century, which in the later years helped the globalisation processes to be irreversible. His research contribution in this area helped develop multiple institutional alternatives for rural producers, and in creating supply chains that were serviced by such nano institutions as women’s self-help groups, social enterprises that inbuilt profit into social outcomes and paved way for micro aggregators at village level in the backdrop.

Post – Graduation

Prof Ramana did his post-graduation during 1980-82 from the Institute of Rural Management, Anand, (IRMA), graduated from the first batch of the institution, pioneering a profession that has ingrained professional skills with conscious focus on Indian rural producing community – both in farm and non-farm professions of rural India. While 1980s did not have a clear distinction on what management professional specialisations could emerge in the coming years, choosing to specialise in MIS, Cooperative Development and Rural Marketing as his areas of interest helped him to create pan-India MIS for milk cooperatives, oilseeds cooperatives and multi-purpose cooperatives that chose the path of vertical integration, in a meaningful way, to become role models for subsequent IT driven MIS across these domains.

Graduation

Prof. Ramana graduated from Andhra Pradesh Agricultural University (APAU, Rajendra Nagar, Hyderabad) as it existed in that era, with a Bachelors in Agricultural Sciences 1976-80. While the four years program did not specifically have specialisations, Ramana chose to learn Agricultural Extension, Agri-entomology and Agricultural Bio-chemistry as his chosen fields of interest, which resulted in his publishing his first research article in 1979-80, along with few other co-student researchers, on a rice pest-vector.

Research

Research Grants

  1. Evaluation of Rural Sustainability Initiatives of Select Development Institutions in pursuit of Cooperative Enterprises, DST, 2007-2009, Subject Matter Specialist for a Study awarded to KIIT School of Rural Management, Bhubaneswar.
  2. Assessing the impact of water harvesting systems established by a select institutions under CSR initiatives, Subject Matter Specialist, Wipro and Ministry of Rural Development, GOI, 2008-09, Rs.10.50 Lakhs, : KIIT School of Rural Management, Bhubaneswar.
  3. Rubber Board, Kottayam, Pre-feasibility and Go-to-market Feasibility Study for introducing Forest Stewardship Certification (FSC) for rubber plantations of India, 2008-2011, Rs. 11.00 Lakhs
  4. Government of Bihar, Working on Social Impact Assessment Studies on Setting up a 4000 Megwatt Power Plant in Bihar, Rs.5.05 Lakhs, Co-investigator, CIMP, 2017-18
  5. Government of India, Railway Dept, Eastern Zone, Railway line expansion in remote areas of Bihar and Bengal, Rs.2.35 lakhs, Co-investigator, CIMP, 2017-18
  6. Government of Bihar, PWD, Dept. Construction of Four Lane Highway in different districts of Bihar, Rs.4.50 lakhs, Co-investigator, CIMP. 2017-18
  7. Consulting with a team of NGOs which are working towards an approach paper for redrafting the inclusive growth policy from the primary healthcare perspective, Better World Foundation, Patna, Honorary Subject Matter Specialist, 2016-17

Role as a Peer Research Reviewer

Journals

  • Member of Editorial Board, Emerald Emerging Market Case Studies from 2011 onwards. Reviewed Cases submitted in the area of Marketing, Strategy and Ethics areas to Emerald Emerging Market Case Studies during the years 2012-13 to 2022-23.
  • Blind Peer Reviewer for Elsevier Journals: Reviewed Research papers for a select invited journals of Elsevier during 2020-22.

Conferences

  1. Blind Peer Reviewer for Academy of Management Sciences during 2013 and 2015; Blind Peer Reviewed Paper proposals; Symposia Proposals and Conference Proposals as a Blind Reviewer for the Academy of Management Sciences Biennial Global Conferences of July 2013 and 2015 under the streams of Strategy and Sustainable Development
  2. Blind Peer Reviewer for the papers submitted for the 11th, 12th and 13th International Conferences organised by IBA, Bengaluru during 2018, 2019 and 2020

Role as a Subject Matter Specialist

  • External Examiner for Ph.D. Program in Management for
    • KIIT University
    • Symbiosis International University
    • Bharathiar University
  • Member Research Advisory Committee for PhD Programs, Symbiosis International (Deemed University) from 2018

Research Domain

Worked on

  • Marketing Strategy
  • Rural Marketing
  • Global Strategy
  • Blue Ocean Strategy
  • Sustainable Supply Chains
  • Natural Resources Management
  • E-Governance Systems
  • Business Ethics

Currently Working in

  • Marketing Strategy
  • Rural Marketing
  • Global Strategy
  • Blue Ocean Strategy
  • Sustainable Supply Chains
  • Natural Resources Management
FDP/ Short Term Course / Workshop Attended/ Conducted

Attended

Some of the salient programs attended and learnt, include:

  1. Faculty Development Program for Management Teachers, IIM Kozhikode, June 2002
  2. Management by Human values, Center for Human Values, IIM Calcutta, Dec 2000
  3. Applications of GIS and Remote technologies for monitoring natural resources and commons, Indiana University, Bloomington, USA, June 2000
  4. Nature and Natural Farming – Role in Sustainability of Earth and Protecting Biological and Natural Resources, Navadanya, Dehradoon, November 2002
  5. Entrepreneurial Education for Management Teachers, FDP by ISB, Hyderabad, Jan 2009
  6. Building Competencies in Assurance of Learning models for a AACSB Accredited institution, by AACSB, TAPMI, Manipal, 2010
  7. Crafting meaningful strategies for outstanding assessment results in course level learning outcomes in higher education program design, AACSB, Bangkok, 2012
  8. Use of IOT in creating autoscaling models for self-learning models, AWS, Bengaluru, 2017
  9. Developing futuristic Business Analytics Programs for Higher Education Programs at MBA and PhD Level Courses, CIMP and IBM, India, 2017
  10. Creating Building Blocks for Block Chain Technologies in Higher Education frameworks, IBM, India and CIMP, 2017.

Conducted

Some of the salient programs designed, developed and conducted, include:

  1. Designing MIS for an Oilseeds Growers’ Cooperative Federation and District Unions, a one week MDP for Senior Executives of Oilseeds Federations under Operation Golden Flow, 12 programs, June 1984-April 1985, on behalf of NDDB, Anand
  2. Afforestation Techniques – Remote Sensing – Tree Growers Coops, in collaboration with NRSA and ISRO, Ahmedabad, five programs during Oct 1993-March 1994, for executives and field teams of National Tree Growers’ Coop Federation, Anand
  3. A series of MDPs on skills and approaches for Effective Time Management – for ACC, Coimbatore, Apollo Tyres, Kochi, PepsiCo, Chennai, Stane’s Tyres; Stane’s Tea, Coimbatore – during 1995-2003
  4. A series of MDPs on Rural Marketing Strategies for Producers’ Organisations and for FMCG majors of South India, during 2000-2004 at AIM, Coimbatore and during 2013-2016 at XIME, Bengaluru and at IBA, Bengaluru, during 2019-2021.
  5. Series of FDPs on Case Writing Skills in business management and on eGovernance Programs, TAPMI, Manipal, 2009-2013
  6. Basic Skills of Case Research for Public Policy Initiatives, FDP at CIMP, Patna, during 2016-2017
  7. Developing Competencies on Demand Forecasting for SCM professionals, April 2018, IBA, Bengaluru
  8. Several other FDPs on Service Quality, on designing. Green Supply Chains, on crafting Rural Marketing Strategies for Social enterprises, on building policies within the ambit of recognised Business Ethics of a firm, on the role and significance of Forest Stewardship Certification for rural management professionals, on crafting bye-laws that incorporate Cooperative Principles in the business models of Agri coops; in Hill Region Coops; on Marketing Linkages for nano enterprises for creating sustainable market models; and on Advertising and Sales Promotion for Coconut Farmers and Coir Enterprises were conducted during the last several years.
Consulting/ Training Projects for Corporate Sector
  1. Developing “go-to-market” strategies for a global start-up based out of Singapore, in starting India operations (2014-15)
  2. An assessment study of Common Service Centres (CSCs) and the sustainability of e-governance services in Krishnagiri district, implemented by Sahaj e-village (2013-14)
  3. Led the Team of Researchers to work on the pre-feasibility assessment study for introducing Forest Stewardship Certification in rubber plantations in India, estimating the demand – supply scenarios for the next twenty years for rubber-wood , for Rubber Board, Govt. of India (2008-2011)
  4. Participated in the evaluation of Science and Society Project of DST at Gandhigram Rural Development Trust, Dindigul (2009)
  5. Supply Chain Networks Management for Darjeeling Tea, A Skill Development Program for Executives of Tea Estates of Darjeeling Tea Association, coordinated by Indian Institute of Plantation Management, Bangalore, December 2006
  6. Specialized Skill Development for Senior Managers in Customer Relationship Program, Paradeep Phosphates Ltd., January, 2006
  7. Supply Chain Networks Management for Trainees of CII Institute of Quality, Bangalore, May, 2005
  8. Developing Logistics for Manufacturing SMEs – Bangalore Management Association, March, 2005
  9. Training Knowledge Workers, Cognizant Technologies Ltd, Chennai, April 2005
  10. Building Supply Chains through parallel networking, GRD College of Science and Commerce, Coimbatore, February and June, 2005
  11. Recruitment and Grooming skills for IT Managers, FPT, A Multinational Giant in IT and Telecommunications, November 2007
  12. Business Strategy and Corporate planning, Diethelm, a Multinational Co., in Food Supply Chains in Asia and Europe, Nov-December 2007
  13. Development of Supply Chain executives for backend operations, in a telecommunications company, HCMC, October 2006
  14. Organizing retail service operations, a consumer electronics company, HCMC, March, 2007
  15. Building retail network through partnered expansion, Trung Nguyen, a G7 Group, January, 2007
  16. Managing change through self-management, a team building project in a agro processing company, HCMC, July, 2007
  17. Building Organisation Culture though MBO, ASFC, a synthetic fiber manufacturing company in HCMC, August 2007
  18. Building brand image of a bank by CRM implementation process in a Vietnamese Bank, HCMC, January, 2007
  19. Training of executives and implementation of credit management processes, a joint venture bank, HCMC, October, 2006

(and many other projects and assignments handled between 1980 and 2006 have not been listed, for brevity of space)

Membership

Membership of Professional Bodies

  • ISTE – Life Membership (2009 – current)
  • IASCP – Ordinary Member (1997 – 2022)
  • EASC – Ordinary Member (2013 – 2016)
  • INSEE – Founding Member (1998 – 2004)
  • AMA – Ordinary member (2004 – 2017)
Awards
  1. Awarded membership of the Advisory Board of Editorial Committee for ECMS Journal of Emerald Publications, Sep 2013 – continue to hold the position, as in November 2022
  2. Awarded Outstanding Reviewer Award for the year 2013 by Emerald Literati Networks, instituted by the Emerald Group, USA, one among six professors across the globe receiving this recognition for the year.
  3. Awarded Fellowship and Travel Grant for the Organizing and Conduct of a Research Panel on Urban Transport Systems and Developing Smart Cities ass Urban Commons – an European and Asian Perspective, at University of Bern, Switzerland, May 2016 as a distinguished researcher member of International Association for Studies in Commons (IASC)
  4. Awarded Fellowship with Travel Award by the International Association Studies in Common Property Resources (IASCP) for the research paper on CPRs, at the 11 th Biennial Global Conference at Bali, Indonesia, June 2006
  5. Awarded Fellowship and Travel Award by the International Association of Jesuit Business Schools (IAJBS), Beirut, Lebanon, 2006.
  6. Awarded Fellowship of SAARC Consortium of Researchers in Integrated Water Management (SACIWATERS), Kathmandu, Nepal, April, 2002
  7. Awarded Ford Foundation Fellowship and Travel Award for Research presentation in IASCP 8th Biennial Global Conference at Indiana University, Bloomington, USA, May, 2000
  8. Awarded Best Case Writing Award, 1998, Association of Indian Management Schools (AIMS), New Delhi, 1998
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