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Publication Type : Conference Paper
Source : TAPMI Marketing Conference, 2019, April 2019.
Campus : Amaravati
School : School of Business
Year : 2019
Abstract :
Cite this Research Publication : Vaishali Agarwal, Ramana Acharyulu A V, (2019), "Lifestyle brands and emergence of consumer cultures in India", TAPMI Marketing Conference, 2019, April 2019.