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Publication Type : Conference Paper
Source : 2019 IIM Indore – Nasmei Summer Marketing Information Systems Conference, Indian Institute of Management Indore July 26-28, 2019.
Campus : Amaravati
School : School of Business
Year : 2019
Abstract :
Cite this Research Publication : Vaishali Agarwal, Ramana Acharyulu A V (2019), "Marketing to Generation Z and Use of Short- Lived Content", 2019 IIM Indore – Nasmei Summer Marketing Information Systems Conference, Indian Institute of Management Indore July 26-28, 2019.