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Marketing to Generation Z and Use of Short – Lived Content

Publication Type : Conference Paper

Source : 2019 IIM Indore – Nasmei Summer Marketing Information Systems Conference, Indian Institute of Management Indore July 26-28, 2019.

Campus : Amaravati

School : School of Business

Year : 2019

Abstract :

Cite this Research Publication : Vaishali Agarwal, Ramana Acharyulu A V (2019), "Marketing to Generation Z and Use of Short- Lived Content", 2019 IIM Indore – Nasmei Summer Marketing Information Systems Conference, Indian Institute of Management Indore July 26-28, 2019.

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