Publication Type : Journal Article
Source : Journal of ASBM, ASBM University, Bhubaneswar, India.
Campus : Amaravati
School : School of Business
Year : 2020
Abstract :
Cite this Research Publication : Acharyulu, A V R., Vaishali Agarwal (2020), "Category Involvement and Brand Attitude in Indian Cooking Oil Industry", Journal of ASBM, ASBM University, Bhubaneswar, India.