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Dr. Vinith Kumar Nair

Associate Director, Center for Accreditations, Rankings & Eminence (Amrita CARE)

Qualification: MCom, PGDM, Ph.D
vinithkumarnair@am.amrita.edu

Bio

Dr. Vinith Kumar Nair currently holds the position of Associate Director at the Amrita Centre for Accreditations, Rankings & Eminence and serves as a Professor of Marketing at the Amrita School of Business, Amritapuri Campus. He earned his PGDM from Amrita School of Business, Coimbatore, and holds a master’s degree in commerce and a PhD in Services Marketing from Vikram University, Ujjain (M.P.).

Before joining Amrita University, Dr. Nair served as a full professor in Marketing and held the role of Associate Dean-External Affairs at TKM Institute of Management in Kerala, India. Additionally, he worked as a visiting expert faculty at the National Institute of Fashion Technology, Kannur. With over 20 years of experience in management, business consultancy, and corporate training, he has played a pivotal role in fostering strong connections between the industry and academia. Dr. Nair has initiated new ventures and led organizational turnarounds, contributing significantly to the field.

His extensive career includes curating three Management Post Graduate programs for two prominent B-Schools, developing Certificate Courses, and establishing international Immersion Programs for B-Schools in India. Dr. Nair also co-founded MaxEd, the Market Intelligence and Data Analytics vertical of i-miRa Knowledge Solutions in Trivandrum, and is the Chief Editor of one of India’s biggest news publishing platforms www.passionateinmarketing.com

Recognized for his outstanding contributions to management education, Dr. Nair received an honor from the National Institute of Personnel Management, Trivandrum Chapter, in 2019. He has presented numerous papers at international and national conferences/seminars and published research papers in Scopus and ABDC-indexed journals. He has shared his expertise as an invited speaker at international ranking events organized by THE, QS, and HEPA.

Dr. Nair has undertaken management consulting for various organizations in India and abroad, including Mathrubhumi, AVT, Muthoot Finance, Kerala State Cashew Development Corporation, Directorate of Coir, Kerala, and AAMC-Australia. He was the Research Director for the extensive socio-political survey, the Mathrubhumi-MaxEd Opinion Survey 2022.

Known for organizing successful Management Development Programs in Sales and distribution, Customer Relationship Management, and leveraging social media for business, Dr. Nair has conducted Faculty Development Programs in Case Teaching and research, the use of social media in classrooms, E-Learning, etc. An expert in Case Teaching, he is the author of two Case Books titled ‘Cases in Services Marketing’ and ‘Management Case Book,’ both published by Excel Books, New Delhi.

Publications

Journal Article

Year : 2023

Ayurveda research: Emerging trends and mapping to sustainable development goals

Cite this Research Publication : Nedungadi, P., Salethoor, S. N., Puthiyedath, R., Nair, V. K., Kessler, C., & Raman, R. (2023). Ayurveda research: emerging trends and mapping to sustainable development goals. Journal of Ayurveda and Integrative Medicine, 14(6), 100809.

Year : 2023

Mapping sustainability reporting research with the UN’s sustainable development goal

Cite this Research Publication : Raman, R., Nair, V. K., Shivdas, A., Bhukya, R., Viswanathan, P. K., Subramaniam, N., & Nedungadi, P. (2023). Mapping sustainability reporting research with the UN's sustainable development goal. Heliyon.

Year : 2023

Re-Examining the Push-Pull Model in Tourists’ Destination Selection: COVID-19 in the Context of Kerala, India

Cite this Research Publication : Potti, A. M., Nair, V. K., & George, B. (2023). Re-Examining the Push-Pull Model in Tourists’ Destination Selection: COVID-19 in the Context of Kerala, India. Academica Turistica-Tourism and Innovation Journal, 16(2).

Year : 2023

Cyberbullying research — Alignment to sustainable development and impact of COVID-19: Bibliometrics and science mapping analysis

Cite this Research Publication : Krishnashree Achuthan, Vinith Kumar Nair, Robin Kowalski, Sasangan Ramanathan, Raghu Raman, Cyberbullying research — Alignment to sustainable development and impact of COVID-19: Bibliometrics and science mapping analysis, Computers in Human Behavior (ABDC-A, Scopus-Q1, IF-8.9), Volume 140, March 2023, 107566, DOI: 10.1016/j.chb.2022.107566

Publisher : Elsevier

Year : 2022

Green-Hydrogen Research: What Have We Achieved, and Where Are We Going? Bibliometrics Analysis

Cite this Research Publication : Raghu Raman, Vinith Kumar Nair, Veda Prakash, Anand Patwardhan, Prema Nedungadi, Green-hydrogen research: What have we achieved, and where are we going? Bibliometrics analysis, Energy Reports, Volume 8, 2022,Pages 9242-9260, ISSN 2352-4847, https://doi.org/10.1016/j.egyr.2022.07.058. (Scopus Q1, IF-4.9)

Publisher : Energy Reports

Year : 2022

Women Entrepreneurship and Sustainable Development: Bibliometric Analysis and Emerging Research Trends

Cite this Research Publication : Raman, R.; Subramaniam, N.; Nair, V.K.; Shivdas, A.; Achuthan, K.; Nedungadi, P. Women Entrepreneurship and Sustainable Development: Bibliometric Analysis and Emerging Research Trends, Sustainability 2022, 14, 9160 (Scopus Q1, IF-4.08)

Publisher : Sustainability

Year : 2022

Virtual Laboratories- A historical review and bibliometric analysis of the past three decades

Cite this Research Publication : Raman, R., Achuthan, K., Nair, V.K. et al. Virtual Laboratories- A historical review and bibliometric analysis of the past three decades. Education and Information Technologies (2022). (Scopus Q1, IF-3.6)

Publisher : Education and Information Technologies (Scopus Q1)

Year : 2020

Customer’s Operational Risk towards Electronic banking products and its Mitigation: a Covariance Based Structural Equation Modeling Approach

Cite this Research Publication : M. Aravind and Dr. Vinith Kumar Nair, “Customer’s Operational Risk towards Electronic banking products and its Mitigation: a Covariance Based Structural Equation Modeling Approach”, International Journal of Electronic Banking (ABDC-C), vol. 2, pp. 38 - 54, 2020.

Year : 2017

Formation of Memorable Tourism Experience and its influence on Destination Image- Evidences from Literature

Cite this Research Publication : Dr. Vinith Kumar Nair and M. Raju, “Formation of Memorable Tourism Experience and its influence on Destination Image- Evidences from Literature”, International Journal of Qualitative Research in Services (IJQRS), vol. 2, pp. 325 - 334, 2017.

Publisher : International Journal of Qualitative Research in Services (IJQRS

Year : 2016

Smartphone Buying Behaviour Among Youth In The Emerging Economies: A Study Conducted In India

Publisher : Journal of Economics, Marketing, and Management

Year : 2014

Social Marketing: Case Study on Karunya Lottery Scheme of Kerala

Publisher : Management Innovator

Year : 2014

Why men earn more than women? A study on differences in perception of Male and Female IT employees of Kerala

Cite this Research Publication : Archana Thulaseedharan, Dr. Vinith Kumar Nair, and Kumar Nair, “Why men earn more than women? A study on differences in perception of Male and Female IT employees of Kerala”, International Journal of Business Management & Research (IJBMR), vol. 4, no. 3, pp. 41-48, 2014.

Year : 2013

A Study on Relevance of Ergonomics in Indian Financial Service Organisations

Cite this Research Publication : Sanil S. K. and Dr. Vinith Kumar Nair, “A Study on Relevance of Ergonomics in Indian Financial Service Organisations”, Journal of Contemporary Research in Management, vol. 8, no. 4, pp. 49-60, 2013.

Publisher : Journal of Contemporary Research in Management

Year : 2013

Cognitive Ergonomics and Employee Well-being in Financial Companies

Cite this Research Publication : Sanil S. K., Dr. Vinith Kumar Nair, and Hareesh N. Ramanathan, “Cognitive Ergonomics and Employee Well-being in Financial Companies”, Journal of Strategic Human Resource Management, vol. 2, no. 3, 2013.

Publisher : Strategic Human Resource Management

Year : 2013

A Study on Gender Diversity of IT Industry in Kerala with special emphasis on Selection Process, Promotion & Selection of Team Leaders

Cite this Research Publication : Dr. Vinith Kumar Nair, “A Study on Gender Diversity of IT Industry in Kerala with special emphasis on Selection Process, Promotion & Selection of Team Leaders”, International Journal of Social Science & Interdisciplinary Research, vol. 2, no. 10, 2013.

Publisher : International Journal of Social Science & Interdisciplinary Research

Conference Paper

Year : 2020

Consumer Buying Behavior in Fashion Retailing: An Empirical Study on Consumer Buying Behavior in Men’s Fashion Apparels Retailing

Cite this Research Publication : Dr. Vinith Kumar Nair and Anil Kumar R., “Consumer Buying Behavior in Fashion Retailing: An Empirical Study on Consumer Buying Behavior in Men’s Fashion Apparels Retailing”, in 17th AIMS International Conference on Management, IIM Kozhikode, 2020.

Year : 2013

Role of Resort Hotel in Tourism Destination Promotion- A Case Study of Marari Beach Resort

Cite this Research Publication : Dr. Vinith Kumar Nair, “Role of Resort Hotel in Tourism Destination Promotion- A Case Study of Marari Beach Resort”, in National Conference on Innovation in Tourism & Hospitality Sector in India , National Institute of Tourism & Hospitality Management, Hyderabad, 2013.

Publisher : National Institute of Tourism & Hospitality Management

Year : 2013

Impact of Cognitive and Environmental Ergonomic Interventions on Employee Well-Being in financial PSUs – A Kerala perspective

Cite this Research Publication : Dr. Vinith Kumar Nair, “Impact of Cognitive and Environmental Ergonomic Interventions on Employee Well-Being in financial PSUs – A Kerala perspective”, in 5th International Conference on Excellence in Research and Education (CERE 2013) , IIM, Indore in collaboration with Tun Abdul Razak University of Malaysia, 2013.

Publisher : Indore in collaboration with Tun Abdul Razak University of Malaysia

Year : 2012

Human Resource Outsourcing Challenges and Scope in India- A Case Based Approach

Cite this Research Publication : Dr. Vinith Kumar Nair, “Human Resource Outsourcing Challenges and Scope in India- A Case Based Approach”, in 2nd International HR Conference "Exploring Non Linear Growth Through HR Driven Strategies" , IMS, Noida, 2012.

Publisher : IMS, Noida

Year : 2010

Systems Thinking in Management- A Case Study on Attingal Multispeciality Hospital

Cite this Research Publication : Dr. Vinith Kumar Nair, “Systems Thinking in Management- A Case Study on Attingal Multispeciality Hospital ”, in 2nd International Conference on Management Practices for Sustainable Growth organized by Annamalai University , Annamalai University, 2010.

Publisher : Annamalai University

Year : 2010

Role of Corporate Communication Strategy in the Overall Strategy of a Company: – A Case of UST Global, Trivandrum

Cite this Research Publication : Dr. Vinith Kumar Nair, “Role of Corporate Communication Strategy in the Overall Strategy of a Company: - A Case of UST Global, Trivandrum”, in International Conference on Strategy &Organization , Institute of Management Technology (IMT)- Ghaziabad, 2010.

Publisher : Institute of Management Technology

Conference Proceedings

Year : 2019

A Study on Awareness of Block Chain Technology among Human Resources Executives in India

Cite this Research Publication : Maria Sabastin S. and Dr. Vinith Kumar Nair, “A Study on Awareness of Block Chain Technology among Human Resources Executives in India”, Proceedings of the International Conference on Industrial Engineering and Operations Management Bangkok, Thailand, March 5-7, (Scopus Indexed). 2019.

Publisher : Proceedings of the International Conference on Industrial Engineering and Operations Management Bangkok

Books Published
Sl. No. Book Details Name of Editor/Publisher
1. Cases in Services Marketing Excel Books (ISBN No. 978-81-7446-840-6)
2. Management Case Book Excel Books (ISBN No. 978-81-7446-953-3)
3. Sustainability & Management Strategy (Edited) Bonfring Publications (ISBN No. 978-93-84743-56-7)
4. Innovation & Intellectual Property Management (Edited) Bonfring Publications (ISBN No. 978-93-85477-03-4)
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