Publication Type : Journal Article
Publisher : Effulgence
Campus : Amritapuri
School : Department of Management
Year : 2019
Abstract : T. S. Aravind and Dr. Vinith Kumar Nair, “Study on the Impact of various factors of eWOM and Visibility on Social Media for promoting Newly Released Movies”, Effulgence, vol. 14, pp. 87-96, 2019.