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Social Marketing: Case Study on Karunya Lottery Scheme of Kerala

Publication Type : Journal Article

Publisher : Management Innovator

Campus : Amritapuri

School : Department of Management

Year : 2014

Abstract : Dr. Vinith Kumar Nair, “Social Marketing: Case Study on Karunya Lottery Scheme of Kerala”, Management Innovator, vol. 7, no. 1, pp. 192-194, 2014.

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