| Course Name | Introduction to Research Project |
| Course Code | 24COM306 |
| Program | BBA (Bachelor of Business Administration) |
| Semester | 3 |
| Credits | 3 |
| Campus | Mysuru |
Meaning of research –objectives of research – importance of research in different fields with special reference to commerce and management. Types of research – defining a research problem – literature review – research design- Different steps.
Meaning and importance of data in research. Collection of data – observation methods, interview method, questionnaire, and schedule method of data collection. Census method of data collection.
Sampling design and different sampling techniques – their advantages and disadvantages. Probability methods – random sampling, systematic sampling, and stratified sampling, non- probability methods – convenience sampling, judgment sampling, quota sampling – merits of sampling.
Classification and analysis of data. Tabulation – advantages, types of tables – inclusive and exclusive tables – open end tables – qualities of a good table, parts of a statistical table – design of tables. Types of analysis of data – Time series analysis – diagrams and graphs – construction of graphs, bar diagrams, histograms, frequency polygon, and frequency curves –ogives. Hypothesis, testing of hypothesis.
Components of a research project, Preparation of project report. Appendices and bibliography.
Course Objective: To equip students to conduct research in different areas of business effectively.
Course outcomes:
The student will be able:
CO1: To understand the basic concepts of research and types of research.
CO2: To describe the data collection methods and employ the various data collection tools. CO3: To identify the appropriate sampling techniques to be used for the research problem. CO4: To analyze the data collected by applying the appropriate statistical tools and test the formulated hypotheses.
CO5: To develop the skill of drafting research reports.
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|
PO 1 |
PO2 |
PO3 |
PO4 |
PO5 |
PO6 |
PO7 |
PO8 |
PO9 |
PO10 |
PO11 |
PO12 |
PO13 |
PO14 |
PO15 |
|
CO1 |
1 |
1 |
1 |
1 |
0 |
0 |
1 |
1 |
0 |
1 |
1 |
1 |
1 |
0 |
0 |
|
CO2 |
1 |
1 |
1 |
2 |
2 |
0 |
0 |
1 |
0 |
1 |
1 |
2 |
1 |
1 |
1 |
|
CO3 |
2 |
2 |
1 |
1 |
1 |
0 |
1 |
1 |
0 |
1 |
1 |
2 |
1 |
2 |
2 |
|
CO4 |
2 |
2 |
3 |
2 |
1 |
0 |
1 |
1 |
0 |
1 |
2 |
2 |
1 |
2 |
2 |
|
CO5 |
1 |
1 |
1 |
2 |
1 |
0 |
1 |
1 |
1 |
1 |
2 |
2 |
2 |
2 |
2 |
Text Books:
Khunte LG, S Sree Priya, Muthulakshmi R and Susan Mathew – Research Methodology and Publication Ethics – Rest Publisher
References:
Kothari – Research Methodology – New Age Publishers
Ranjit Kumar – Research Methodology: A Step-by-Step Guide for Beginners – Pearson Anil Tandon – Research Methodology: Methods and Techniques – S. Chand Publication. Paneerselvam – Research Methodology – PHI
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