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Course Detail

Course Name Agricultural Marketing Trade & Prices
Program BSc. (Hons.) Agriculture
Semester IV
Credits 3
Year Taught 2019
Degree Undergraduate (UG)
School School of Agricultural Sciences
Campus Coimbatore


Concepts and definitions of market, marketing, agricultural marketing, market structure, marketing mix and market segmentation, classification and characteristics of agricultural markets; demand, supply and producer’s surplus of agri-commodities. Types and importance of agencies involved in agricultural marketing. Role of Govt. in agricultural marketing. Concept of international trade and its need, theories of absolute and comparative advantage. Present status and prospects of international trade in agri-commodities; GATT and WTO; Agreement on agriculture (AoA) and its implications on Indian agriculture.

Text Books


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