Unit 1

Design process: Traditional design, Design thinking, Existing sample design projects, Study on designs around us, Compositions/structure of a design, Innovative design: Breaking of patterns, Reframe existing design problems, Principles of creativity Empathy: Customer Needs, Insight-leaving from the lives of others/standing on the shoes of others, Observation

Unit 2

Design team-Team formation, Conceptualization: Visual thinking, Drawing/sketching, New concept thinking, Patents and Intellectual Property, Concept Generation Methodologies, Concept Selection, Concept Testing, Opportunity identification Prototyping: Principles of prototyping, Prototyping technologies, Prototype using simple things, Wooden model, Clay model, 3D printing; Experimenting/testing.

Unit 3

Sustainable product design, Ergonomics, Semantics, Entrepreneurship/business ideas, Product Data Specification, Establishing target specifications, Setting the final specifications. Design projects for teams.

Course Objectives

• Inculcate the fundamental concepts of design thinking
• Develop the students as a good designer by imparting creativity and problem solving ability
• Conceive, conceptualize, design and demonstrate innovative ideas using prototypes

Course Outcomes

• CO1: Demonstrate the critical theories of design, systems thinking, and design methodologies
• CO2: Produce great designs, be a more effective engineer, and communicate with high emotional and intellectual impact
• CO3: Understand the diverse methods employed in design thinking and establish a workable design thinking framework to use in their practices
• CO4: Conceive, organize, lead and implement projects in interdisciplinary domain and address social concerns with innovative approaches

CO – PO Mapping

Textbook(s)

• Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, HarperCollins Publishers Ltd.
• IdrisMootee, Design Thinking for Strategic Innovation,2013, John Wiley & Sons Inc

Reference(s)

• Brenda Laurel Design Research methods and perspectives MIT press 2003
• Terwiesch, C. & Ulrich, K.T., 2009. Innovation Tournaments: creating and identifying Exceptional Opportunities, Harvard business press.
• Ulrich &Eppinger, Product Design and Development, 3rd Edition, McGraw Hill, 2004
• Stuart Pugh, Total Design: Integrated Methods for Successful Product Engineering, BjarkiHallgrimsson, Prototyping and model making for product design, 2012, Laurence King Publishing Ltd
• Kevin Henry, Drawing for Product designers, 2012, Laurence King Publishing Ltd

Evaluation Pattern