Course

Unit 1

Strategic management- Meaning, definition – scope – importance – benefits – stages in Strategic management -guidelines for effective strategic management – Strategic Planning and its need – strategic planning process- strategic management V/S strategic planning – Pitfalls in strategic planning- Vision vs. Mission – statements – importance – characteristics – components – writing and evaluating good vision and mission statements- – Importance of ethics in the overall process of strategic management.

Unit 2

Key internal forces – process of internal strategic management audit – basic functional areas of business – Key external forces – sources of external information – Porter’s five forces model of competition – Cooperative vs. Competitive Strategies – examples and exercises.

Unit 3

Five important generic strategies. Strategies of – first mover, early starters, market followers. Diversification strategies – related and unrelated, core competencies, outsourcing, horizontal and vertical integration, Merger and acquisition, strategic alliance, strategic business units. Case studies.

Unit 4

Strategy formulation, three stage strategy formulation framework, corporate strategy, business strategy, functional level strategy, SWOT Matrix, SPACE Matrix, BCG Matrix, value chain analysis.

Unit 5

Strategy formulation vs. Strategy Implementation, Matching Structure with Strategy, creating strategy supportive culture, challenges in strategy implementation. Emerging issues in strategic management – Digital Transformation of business.

Course Objective:

To appreciate the complexities of managing a formal organization; to help develop analytical skills

for identifying key strategic issues and formulating appropriate strategies given a firm’s situation.

Course Outcomes:

The student will be able:

C01: To understand strategic management concepts and processes to improve organizational performance.

C02: To describe on external organization & its environment. C03: To describe on internal organization & its capabilities C04: To define and formulate strategies.

C05: To compare strategy formulation and strategy implementation.

Textbooks:

1. Francis Cherunilam – Strategic Management – Himalaya Publishing
2. R Srinivasan – Strategic Management: The Indian Context – PHI Learning

References:

1. Fred R David, Forest R David – Strategic Management: Concept and Cases – Pearson
2. Chandrasekharan, Anantha Narayanan – Strategic Management – Oxford University Press
3. Garth Saloner, Andrea Shepard, Joel Podolny – Strategic Management – Wiley