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Sneha Kandoth

Faculty Associate, School of Business, Bengaluru

Qualification: MBA
k_sneha@blr.amrita.edu
Research Interest: Recruitment Marketing; Artificial Intelligence; Behavioral Intention; Organizational Communication; Human Automation; Social media marketing,

Bio Publications Qualification Conferences
Bio

Sneha Kandoth currently serves as a faculty Associate at the School of Business, Amrita Vishwa Vidyapeetham, Bengaluru Campus. With an MBA in Human Resources and Marketing from Mangalore University and (PhD) active research in Technology and Management, from Vellore Institute of Technology (VIT University) is dedicated to bridging theory and practice. Her classroom approach, shaped by three years of teaching and corporate experience, fosters critical thinking and real-world application. She actively engages in academic discourse, presenting her research at national and international conferences and exploring topics such as Recruitment Marketing, Artificial Intelligence, and Social Media Marketing. As a faculty associate in the department of Business School, her diverse research interests encompass Behavioral Intention, Organizational Communication, Human Automation, and more.

Publications

Journal Article

Year : 2023

A scientometric analysis of COVID-19 and social media marketing

Cite this Research Publication : Shekhar, S. K. and Mohanan, M. and Kandoth, S. (2023), ‘A scientometric analysis of COVID-19 and social media marketing’, International Journal of Social Ecology and Sustainable Development 14(1), 1–18.

Year : 2022

Recruitment Marketing-a Bibliometric analysis

Cite this Research Publication : Kandoth, S. and Shekhar, S. K. (2022), ‘Recruitment Marketing-a Bibliometric analysis’, International Journal of Professional Business Review 7(2), 1–15.

Year : 2022

Social influence and intention to use AI: the role of personal innovativeness and perceived trust using the parallel mediation model

Cite this Research Publication : Kandoth, S. and Shekhar, S. K. (2022), ‘Social influence and intention to use AI: the role of personal innovativeness and perceived trust using the parallel mediation model’, Forum Scientiae Oeconomia 10(3), 131–150.

Publisher : Wydawnictwo Naukowe Akademii WSB

Year : 2021

Media and COVID-19 vaccine negligence in India

Cite this Research Publication : Kandoth, S. and Shekhar, S. K. (2021), ‘Media and COVID-19 vaccine negligence in India’, Media Asia 49(1), 58–61.

Qualification
  • MBA
  • PhD (Final defense pending).

Areas of Expertise:
Marketing & HR

Conferences
  1. “Impact of artificial intelligence and digitalization in the evolution of recruitment marketing,” at the 04 th International Conference on Marketing, Technology, and Society organized by the Indian Institute of Management (IIM), Kozhikode (Paper included in the conference proceedings) ISBN: 978-93-5419-748-2.
  2. “Reconnecting Tourism Through Virtual Reality Technology,” at the l6th Biennial Conference of the International Society of Markets and Development organized by the Indian Institute of Management (IIM), Trichy (No proceedings, presentation only).
  3. “Reskill and Reinvent: The new normal trend in the technology workforce” at 2nd Pritam Singh Memorial (PRISM) Conference, organized by Indian Institute of Management (1IM) Nagpur, 2022, (Abstract compiled & included in the conference proceedings) ISBN: 978-81-9595-460-5.
  4. “Implications of Online mode of Education during a Global Pandemic,” at the Three-day Virtual International Conference on Current Trends and Future Challenges in Education (1CTFCE-2020) organized by VIT Chennai (No proceedings, presentation only). 
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