Viswanathan(Vishy) is currently serves as Assistant Professor at Amrita School of Business (ASB), Coimbatore Campus. He is also pursuing his full time PhD at Amrita School of Business (ASB), batch of 2015. Prior to his joining academics, Vishy had about 12 years of strategy consulting experience and was associated with global firms such as Deloitte, KPMG and Capgemini. He holds a bachelor’s degree in Engineering and is an MBA.

His field of study is strategy, with specific focus on behavioral aspects. His research interests include strategic management, institutional and behavioral economics. He is particularly interested in understanding how individual and group behaviors impact strategic decision making and implementation.

Academic Appointments

  • Assistant Professor, School of Business, Amrita Vishwa Vidhyapeetham- Jun 2019 onwards
  • Visiting Faculty, School of Business, Amrita Vishwa Vidhyapeetham July 2018 – Mar 2019


  • Ph. D. (Pursuing) from Amrita School of Business (2016 onwards)
  • PGDM (Finance) from the Indian Institute of Modern Management, Pune, India (2002-2004)
  • B. E. (Production) from Amrita Institute of Technology and Science, Coimbatore, India (1997-2001)

Ongoing Research

  • Viswanathan’s research aspirations evolved naturally over time and were inspired by observations made during his corporate career. His research focus lies at the intersection of trust, strategy and business models. His current research, as part of his PhD dissertation, delves into the nature and dynamics of trust in the newly emergent sharing economy business model.

Teaching Experience (MBA)

  • Electives for 2nd year MBA
    • The Art of Marketing & Corporate Communications
    • Foundations of Management Consulting

Professional Experience

  • Manager, Capgemini Consulting (2014-16)
  • Manager, Deloitte Touche Tohmatsu (2004-06, 2010-13)
  • Consultant, KPMG (2007-09)


Publication Type: Conference Paper

Year of Publication Title


Viswanathan Venkateswaran and Jyotishi, A., “Digital Strategy Performance Differential between Government and Private Sector: An New Institutional Economics Perspective”, in 2017 IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2017, 2018.[Abstract]

In recent times, a strong emphasis is placed on developing a cohesive strategy for achieving various digital transformation goals. Hitherto confined to the private sector, various Governments are also embracing the use of a formal strategy to pursue their digital e-governance goals. However, in practice, the performance outcome between them differs during such strategic interventions. Using new institutional economics theoretical perspectives, we argue that the performance differentials are primarily due to the institutional environment difference between them. The Government and private belong to distinct property regimes with differences in transaction cost and agency related costs, in turn leading to differences in performance outcomes. We derive a set of four propositions around antecedents of performance, viz. (a) stakeholder accountability, (b) agility, (c) innovation and (d) commitment to completion. We conclude by asserting the need to adopt separate yardsticks to measure the performance of strategic interventions between the two property regimes.

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Viswanathan Venkateswaran, Gunasekar, S., and Gupta, D., “Study of Essential Personality Characteristics for the Young Indian Millennial: A Tobit Analysis”, in 2017 International Conference on Advances in Computing, Communications and Informatics (ICACCI), 2017.[Abstract]

The new age digital and disruptive business models such as sharing economy is one of the promising sector for employment and entrepreneurship opportunities for the young millennial, both globally as well as in India. Trust is considered as an integral part of such business model. Further, the business model, being in its early stages of development, operates largely in unstructured and under regulated environments, increasing the inherent risks. For a probable career seeker within this sector, qualities such as risk taking and trusting will be a necessary attribute. We test this hypothesis by conducting a survey amongst young Indian millennials and identify the personality traits which govern the propensity to trust as well as propensity to take risk. Further, given the increasing level of female career aspirants, we test the gender influence on both the risk as well as trust propensity. The results of the study indicate that while agreeableness and extraversion trait is positively associated with trust propensity, risk propensity has a strong positive association with openness and negative association with conscientiousness trait. Further, as theorized, males have a higher proclivity to trust and seek risk in comparison to females

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