Admissions 2017


The Master of Arts in Communication program engages in a broad array of courses that range from the development of hands-on skills to the exploration of theory, to a focus on practice and application, and analysis of state-of-art research. This stimulating course which creates professionals with advanced communication skills. The course recognises the advances in communication technologies and the increasing globalisation of business enterprises. Graduates of the program serve as scholars and educators or shoulder responsibilities as communicative and creative professionals that meet global standards.

ASCOM offers a two - year masters program in communication with multiple specializations. Students are trained to become competent professionals in Journalism, Video Production, Animation, Web Content & Design, or Integrated Marketing Communication.


To promote communication education that leads to modern, ethical and creative media practices, with a positive bearing on the individual, industry and society.


Amrita University's entry into the field of communication is an appropriate response to society's rising expectations of its media institutions, some of which, stem from the momentous changes that have occurred in our social, technological, economic and cultural landscapes. It is indeed at such junctures that media have a significant role to play in influencing people's lives, opinions and aspirations.

After economic liberalization, even as the country's communication sector grew, its practitioners have had to deal with diverse interests and reflect on complex changes confronting our society. To address such complexities, media demands professionals who are avant garde in thought, free spirited, highly creative, aesthetic, analytical and knowledgeable of the systems and processes that bear upon our nation.

Also, new opportunities are knocking on the doors of students in the area of communication. There is a need therefore, to promote a wide spectrum of abilities amongst Amrita's media students, to enable them to pursue new and allied areas that have emerged in the communication field.


A student desirous of obtaining an M. A. Communication degree has to complete four semesters of study. The student must earn a minimum of 16 credits every semester and a total of 64 credits over four semesters, in order to qualify for the award of the degree. Please see below for detailed course information. Respective course credits are listed in the third column.

During Semester I, all modules are mandatory for all students. After Semester I, having had an introduction to the different career streams, students can make a decision regarding which career streams they would like to specialize in. They have to choose a minimum of two career streams, subject to approval by the faculty council.



Course Code Course Title L T P      Cr ES
15CMJ501 Media and Society 3 0 0 3 A
15CMJ502 Media Laws and Ethics: Issues and Debates 4 0 0 4 B
15CMJ503 Reporting and Editing for Print Media 2 0 6 4 C
15CMJ504 Integrated Marketing Communications 3 1 0 4 D
15CMJ505 Techniques of Graphic Communication and Visual Design 2 1 2 4 E
15CMJ506 Advanced Photography 1 1 2 3 G
15CMJ510 Contemporary Issues I 1 0 0 1 H
15CUL501 Cultural Education 2 0 0 P/F F
  TOTAL   23  


Course Code Course Title L T P   Cr ES
15CMJ511 Critical Approach to Communication Theories 4 0 0 4 A
15CMJ512 Communication Research 4 0 0 4 B
15CMJ513 Advanced Skills in Broadcast Journalism 2 0 4 4 C
15CMJ514 Animation and Web Designing 1 0 4 3 D
15CMJ515 New Media and Digital Culture 3 0 0 3 E
15CMJ516 Environment and Social Issues: Global Perspectives 3 0 0 3 G
15CMJ520 Contemporary Issues II 1 0 0 1 H
15AVP501 Amrita Value Program 1 0 0 1 F
  TOTAL   23  


Course Code Course Title L T P Cr ES
15CMJ601 Advanced Research: Qualitative Approaches 4 0 0 4 A
15CMJ602 Film Studies: Theory and Analysis 2 0 2 3 B
  Elective Paper I   4 D
  Elective Paper II   4 E
  Open Elective / Live-in-Lab 2 0 0 2 J
  TOTAL   17  


Course Code Course Title L T P Cr ES
15CMJ611 Media, Politics and Social Perspectives 3 0 0 3 A
  Elective Paper III   4 D
  Elective Paper IV   4 E
15CMJ692 Internship   P/F P1
15CMJ699 Communication Research Project   4 P
  TOTAL   15  

TOTAL : 78

ELECTIVES (any one stream)


Course Code Course Title L T P Cr ES
15CMJ631 Advanced Reporting and Editing 1 1 6 4 D
15CMJ632 Data Journalism 2 0 4 4 E
15CMJ633 Feature Writing 1 1 6 4 D
15CMJ634 Newspaper Design and Magazine Production 2 0 4 4 E


Course Code Course Title L T P   Cr ES
15CMJ641 Writing, Reporting and Producing Television News 2 0 4 4 D
15CMJ642 Business of Television Programming and Production 1 1 6 4 E
15CMJ643 Technological Approaches to Television Journalism 2 0 4 4 D
15CMJ644 Documentary and Short Film Production 1 1 6 4 E


Course Code Course Title L T P   Cr ES
15CMJ651 IMC: Brand Management 3 1 0 4 D
15CMJ652 Advertising Practice for Print and Web 3 0 2 4 E
15CMJ653 Corporate Communication and Event Management 3 1 0 4 D
15CMJ654 Advertising Practice for Broadcast 3 0 2 4 E


Course Code Course Title L T P   Cr ES
15CMJ661 Content and Website Design Management 2 0 4 4 D
15CMJ662 Graphics and Animation I 2 0 4 4 E
15CMJ663 Digital Marketing 2 0 4 4 D
15CMJ664 Graphics and Animation II 2 0 4 4 E

Very Important

Management of AMRITA VISHWA VIDYAPEETHAM reserves the right to change any of the conditions enumerated herein for the purpose of complying with any of the regulations of the University Grants Commission or any other competent authorities.

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