Admissions 2019

Academics

The Master of Arts in Communication program engages in a broad array of courses that range from the development of hands-on skills to the exploration of theory, to a focus on practice and application, and analysis of state-of-art research. This stimulating course which creates professionals with advanced communication skills. The course recognises the advances in communication technologies and the increasing globalisation of business enterprises. Graduates of the program serve as scholars and educators or shoulder responsibilities as communicative and creative professionals that meet global standards.

The Department of Communication offers a two - year masters program in communication with multiple specializations. Students are trained to become competent professionals in Journalism, Video Production, Animation, Web Content & Design, or Integrated Marketing Communication.

Goal

To promote communication education that leads to modern, ethical and creative media practices, with a positive bearing on the individual, industry and society.

Objectives

Amrita Vishwa Vidyapeetham's entry into the field of communication is an appropriate response to society's rising expectations of its media institutions, some of which, stem from the momentous changes that have occurred in our social, technological, economic and cultural landscapes. It is indeed at such junctures that media have a significant role to play in influencing people's lives, opinions and aspirations.

After economic liberalization, even as the country's communication sector grew, its practitioners have had to deal with diverse interests and reflect on complex changes confronting our society. To address such complexities, media demands professionals who are avant garde in thought, free spirited, highly creative, aesthetic, analytical and knowledgeable of the systems and processes that bear upon our nation.

Also, new opportunities are knocking on the doors of students in the area of communication. There is a need therefore, to promote a wide spectrum of abilities amongst Amrita's media students, to enable them to pursue new and allied areas that have emerged in the communication field.

Course Description

A student desirous of obtaining an M. A. Communication degree has to complete four semesters of study. The student must earn a minimum of 16 credits every semester and a total of 64 credits over four semesters, in order to qualify for the award of the degree. Please see below for detailed course information. Respective course credits are listed in the third column.

During Semester I, all modules are mandatory for all students. After Semester I, having had an introduction to the different career streams, students can make a decision regarding which career streams they would like to specialize in. They have to choose a minimum of two career streams, subject to approval by the faculty council.

Course Curriculum

Course Title Course Title
SEMESTER I SEMESTER II
Media, Politics and Society Critical Approach to Communication Theories
Media Laws and Ethics: Issues and Debates Techniques of  Graphic Communication and Visual Design
Communication Research Advanced Research: Qualitative Approaches
Film Studies: Theory and Analysis Advanced Skills in Broadcast Journalism
Contemporary Issues: I Contemporary Issues: II
Environment and Social Issues: Global Media Perspectives Integrated Marketing Communications
Reporting and Editing for Print Media Elective Paper 1
Cultural Education Research Review I
  Amrita Value Programme
SEMESTER III SEMESTER IV
Internship& Viva Voce New Media and Digital Culture
Animation and Web Designing Communication Research Project and Viva Voce
Research Review II Elective Paper 2
Advanced Photography Elective Paper 3  
Live in Lab@ / Open Elective *  

*Open Electives (Any One)

1 Media for Social Change
2 Scripting for Rural Broadcasting

ELECTIVE STREAMS (Any One)

S.No Course Title
Print Stream
1 Advanced Reporting and Editing
2 Feature Writing
3 Newspaper Design and Magazine Production
Broadcast Stream
1 Writing, Reporting and Producing Television News
2 Technological Approaches to Television Journalism
3 Documentary and Short Film Production
Integrated Marketing and Communication Stream
1 Advertising Practice for Print, Web  and Broadcast
2 Brand Managemen
3 Corporate Communication and Event Management
You can join this program at
Degree: 
Postgraduate (PG)
School: 
Dept. of Communication
Campuses: 
Coimbatore
207
PROGRAMS
OFFERED
6
AMRITA
CAMPUSES
15
CONSTITUENT
SCHOOLS
A
GRADE BY
NAAC, MHRD
8th
RANK(INDIA):
NIRF 2018
150+
INTERNATIONAL
PARTNERS
  • Amrita on Social Media

  • Contact us

    Amrita Vishwa Vidyapeetham,
    Amritanagar,
    Coimbatore - 641 112,
    Tamil Nadu, India.
    • Fax                 : +91 (422) 268 6274
    • Coimbatore   : +91 (422) 268 5000
    • Amritapuri    : +91 (476) 280 1280
    • Bengaluru     : +91 (080) 251 83700
    • Kochi              : +91 (484) 280 1234
    • Mysuru          : +91 (821) 234 3479
    • Chennai         : +91 (44 ) 276 02165
    • Contact Details »