Admission 2021 Open
Please contact 9442562291 for any admission related queries

Academics

The Master of Arts in Communication program engages in a broad array of courses that range from the development of hands-on skills to the exploration of theory, to a focus on practice and application, and analysis of state-of-art research. This stimulating course which creates professionals with advanced communication skills. The course recognises the advances in communication technologies and the increasing globalisation of business enterprises. Graduates of the program serve as scholars and educators or shoulder responsibilities as communicative and creative professionals that meet global standards.

The Department of Mass Communication offers a two - year masters program in communication with multiple specializations. Students are trained to become competent professionals in Journalism, Video Production, Animation, Web Content & Design, or Integrated Marketing Communication.

Programme Outcome (PO)

The students graduating from the Mass communication program will be able to:

  • Po1 [Critical and integrative Thinking] - Develop a critical and epistemological thinking in national and international politics, economy, ethics, culture, religion, and social institutions.
  • Po2 [Effective written and oral communication] - Clearly and coherently use spoken and written words for narrative, descriptive and analytical methods in informational, persuasive and creative purposes.
  • Po3 [Societal and Environmental Awareness] - Understand the responsibility as a journalist and media student to improve the environment in which they operate and to engage in strategies and practices that promote sustainability.
  • Po4 [Ethical Reasoning] - Apply ethical communication, principles and practices in academic, journalistic, personal, vocational and civic situations. 
  • Po5 [Leadership] – Be an entrepreneur and serve media industry interests as a means toward the greater goal of serving the public, and to also directly promote media literacy and apply social interactions in socio-political economy, cultural, and developmental diaspora from the grassroots level to the new media to embrace difference.

Programme Specific Outcome (Pso)

PSos will be measured on the basis of Bloom’s level of learning. The students of the Mass communication program will be able to:

  • Pso1 [Create]- Comprehend, synthesize and employ Communication theories, perspectives, principles, and concepts to create and produce messages appropriate to the audience, purpose, and context.
  • Pso2 [Evaluate]- Demonstrate the skill and ability to justify their stand or decision and emerge as a leader and critique.
  • Pso3 [Analyze]- Demonstrate the ability to critically draw connections among ideas and analyze messages by comparing contrasting and organizing viewpoints.
  • Pso4 [Apply]- Apply rhetorical principles in a variety of creative, cinematic, organizational, professional and journalistic venues to execute, demonstrate or solve any problem.
  • Pso5 [Understand]-. Demonstrate the ability to accomplish communicative goals (self-efficacy) and engage in Communication inquiry
  • Pso6 [Remember]- Recall and remember basic facts and concepts in the related area.

Goal

To promote communication education that leads to modern, ethical and creative media practices, with a positive bearing on the individual, industry and society.

Objectives

Amrita Vishwa Vidyapeetham's entry into the field of communication is an appropriate response to society's rising expectations of its media institutions, some of which, stem from the momentous changes that have occurred in our social, technological, economic and cultural landscapes. It is indeed at such junctures that media have a significant role to play in influencing people's lives, opinions and aspirations.

After economic liberalization, even as the country's communication sector grew, its practitioners have had to deal with diverse interests and reflect on complex changes confronting our society. To address such complexities, media demands professionals who are avant garde in thought, free spirited, highly creative, aesthetic, analytical and knowledgeable of the systems and processes that bear upon our nation.

Also, new opportunities are knocking on the doors of students in the area of communication. There is a need therefore, to promote a wide spectrum of abilities amongst Amrita's media students, to enable them to pursue new and allied areas that have emerged in the communication field.

Course Description

A student desirous of obtaining an M. A. Communication degree has to complete four semesters of study. The student must earn a minimum of 16 credits every semester and a total of 64 credits over four semesters, in order to qualify for the award of the degree. Please see below for detailed course information. Respective course credits are listed in the third column.

During Semester I, all modules are mandatory for all students. After Semester I, having had an introduction to the different career streams, students can make a decision regarding which career streams they would like to specialize in. They have to choose a minimum of two career streams, subject to approval by the faculty council.

Course Curriculum

Semester I

S. No. Course Code Structural Framework Course Title L T P Credits
1. 18CMJ501 Core Module Media, Politics and Society 4 0 0 4
  18CMJ502 Core Module Media Laws and Ethics: Issues and Debates 4 0 4
3. 18CMJ503 Core Module Communication Research 4 0 4
4. 18CMJ504 Core Module Film Studies: Theory and Analysis 2 2 3
5. 18CMJ505 Core Module Contemporary Issues: I 1 0 1
6. 18CMJ506 Core Module Environment and Social Issues: Global Media Perspectives 3 0 3
7. 18CMJ507 Core-Print Stream Reporting and Editing for Print Media 2 6 4
8. 18CMJ508 Quantitative Data Analysis for Social Science Research   0 0 2  1
9. 18CMJ509 Qualitative Data Analysis for Social Science Research   0 0 2  1
10. 18CUL501 Cultural Education   2 0 0  P/F
Total       25

Semester II

S. No Course Code Structural Framework Course Title L T P Credits
1. 18CMJ511 Core Module Critical Approach to Communication Theories 4 0 0 4
2. 18CMJ512 Core-Design Stream Techniques of Graphic Communication and Visual Design 2 0 2 3
3. 18CMJ513 Core Module Advanced Research: Qualitative Approaches 4 0 0 4
4. 18CMJ514 Core- Broadcast Stream Advanced Skills in Broadcast Journalism 2 0 4 4
5. 18CMJ515 Core Module Contemporary Issues: II 1 0 0 1
6. 18CMJ516 Core- IMC Stream Integrated Marketing Communications 3 1 0 4
7.   Elective Elective Paper 1        4
8. 18CMJ520   Research Review I       2
9. 18AVP501   Amrita Value Programme  1 0 0 1
Total       27

*Open Electives

S. No Course Code Course Title L T P Credits
1. 18OEL690 Media for Social Change 1 0 2 2

Semester III

S. No Course Code Structural Framework Course Title L T P Credits
1. 18CMJ601 Industry Practice Internship& Viva Voce       4
2. 18CMJ602 Core- DesignStream Animation and Web Designing 1 0 4 3
3. 18CMJ603 Core Module Research Review II       2
4. 18CMJ604 Core-Broadcast stream Advanced Photography 1 1 2 3
5.     Live in Lab/ Open Elective *        2
Total       14

NOTE: Semester III will begin from the month of September to facilitate internship and data collection for the research project.

Semester IV

S. No Course Code Structural Framework Course Title L T P Credits
1. 18CMJ611 Core Module New Media and Digital Culture 3 0 0 3
2. 18CMJ613 Core Module Communication Research Projectand Viva Voce       4
3.   Elective Elective Paper 2       4
4.   Elective Elective Paper 3       4
Total       15

Total Credits for the programme: 79

Elective Streams (Any One)

S.No Course Code Structural Framework Course Title L T P Credits
Print Stream
1. 18CMJ616 Elective Paper 1 Advanced Reporting for Multimedia Platform and Editing 1 1 6 4
2. 18CMJ607 Elective Paper 2 Feature Writing 1 1 6 4
3. 18CMJ617 Elective Paper 3 Newspaper Design and Magazine Production 2 0 4 4
Broadcast Stream
1. 18CMJ518 Elective Paper 1 Writing, Reporting and Producing Television News 2 0 4 4
2. 18CMJ608  Elective Paper 2 Technological Approaches to Television Journalism 2 0 4 4
3. 18CMJ618 Elective Paper3 Documentary and Short Film Production 1 0 6 4
IMC Stream
1. 18CMJ519 Elective Paper 1 Advertising Practice for Print, Web and Broadcast 3 0 2 4
2. 18CMJ609 Elective Paper 2 Brand Management 3 1 0 4
3. 18CMJ619  Elective Paper 3 Corporate Communication and Event Management 3 1 0 4

Lateral Entry:

A provision for lateral entry to the MA Communication programme in the 3rd semester for students who possess a Post Graduate Diploma in Journalism/Communication along with a minimum of two years relevant Post PG Diploma experience.

The students who are admitted into the II year of the M A programme by lateral entry are exempted from the compulsory non-credit internship for a period of 45 days if they have completed an internship training for a minimum period of 30 days.

UG General Subjects  Curriculum  Syllabus

 

Year-wise Curriculum & Syllabus

You can join this program at
Degree: 
Postgraduate (PG)
School: 
Dept. of Mass Communication
Campuses: 
Coimbatore