The Master of Arts in Communication program engages in a broad array of courses that range from the development of hands-on skills to the exploration of theory, to a focus on practice and application, and analysis of state-of-art research. This stimulating course which creates professionals with advanced communication skills. The course recognises the advances in communication technologies and the increasing globalisation of business enterprises. Graduates of the program serve as scholars and educators or shoulder responsibilities as communicative and creative professionals that meet global standards.
The Department of Mass Communication offers a two - year masters program in communication with multiple specializations. Students are trained to become competent professionals in Journalism, Video Production, Animation, Web Content & Design, or Integrated Marketing Communication.
Programme Outcome (PO)
The students graduating from the Mass communication program will be able to:
- Po1 [Critical and integrative Thinking] - Develop a critical and epistemological thinking in national and international politics, economy, ethics, culture, religion, and social institutions.
- Po2 [Effective written and oral communication] - Clearly and coherently use spoken and written words for narrative, descriptive and analytical methods in informational, persuasive and creative purposes.
- Po3 [Societal and Environmental Awareness] - Understand the responsibility as a journalist and media student to improve the environment in which they operate and to engage in strategies and practices that promote sustainability.
- Po4 [Ethical Reasoning] - Apply ethical communication, principles and practices in academic, journalistic, personal, vocational and civic situations.
- Po5 [Leadership] – Be an entrepreneur and serve media industry interests as a means toward the greater goal of serving the public, and to also directly promote media literacy and apply social interactions in socio-political economy, cultural, and developmental diaspora from the grassroots level to the new media to embrace difference.
Programme Specific Outcome (Pso)
PSos will be measured on the basis of Bloom’s level of learning. The students of the Mass communication program will be able to:
- Pso1 [Create]- Comprehend, synthesize and employ Communication theories, perspectives, principles, and concepts to create and produce messages appropriate to the audience, purpose, and context.
- Pso2 [Evaluate]- Demonstrate the skill and ability to justify their stand or decision and emerge as a leader and critique.
- Pso3 [Analyze]- Demonstrate the ability to critically draw connections among ideas and analyze messages by comparing contrasting and organizing viewpoints.
- Pso4 [Apply]- Apply rhetorical principles in a variety of creative, cinematic, organizational, professional and journalistic venues to execute, demonstrate or solve any problem.
- Pso5 [Understand]-. Demonstrate the ability to accomplish communicative goals (self-efficacy) and engage in Communication inquiry
- Pso6 [Remember]- Recall and remember basic facts and concepts in the related area.
To promote communication education that leads to modern, ethical and creative media practices, with a positive bearing on the individual, industry and society.
Amrita Vishwa Vidyapeetham's entry into the field of communication is an appropriate response to society's rising expectations of its media institutions, some of which, stem from the momentous changes that have occurred in our social, technological, economic and cultural landscapes. It is indeed at such junctures that media have a significant role to play in influencing people's lives, opinions and aspirations.
After economic liberalization, even as the country's communication sector grew, its practitioners have had to deal with diverse interests and reflect on complex changes confronting our society. To address such complexities, media demands professionals who are avant garde in thought, free spirited, highly creative, aesthetic, analytical and knowledgeable of the systems and processes that bear upon our nation.
Also, new opportunities are knocking on the doors of students in the area of communication. There is a need therefore, to promote a wide spectrum of abilities amongst Amrita's media students, to enable them to pursue new and allied areas that have emerged in the communication field.
A student desirous of obtaining an M. A. Communication degree has to complete four semesters of study. The student must earn a minimum of 16 credits every semester and a total of 64 credits over four semesters, in order to qualify for the award of the degree. Please see below for detailed course information. Respective course credits are listed in the third column.
During Semester I, all modules are mandatory for all students. After Semester I, having had an introduction to the different career streams, students can make a decision regarding which career streams they would like to specialize in. They have to choose a minimum of two career streams, subject to approval by the faculty council.