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A study on the factors influencing the adoption / usage of wearable gadgets

Publisher : RTEICT 2017 - 2nd IEEE International Conference on Recent Trends in Electronics, Information and Communication Technology, Proceedings

Campus : Coimbatore

School : School of Business

Year : 2018

Abstract : The purpose of this research was to look into various factors that are influencing the adoption habits of Wearable devices in India. Based on the literature reviewed, we explored the influence of a range of factors on the willingness to adopt wearable devices. These include factors such as peer-influence, tech-savviness, ads / promotional impact, personality of an individual, impact on an individual because of the devices emitting radiation. The study was conducted using a cross-sectional survey of 125 individuals from different demographic backgrounds in terms of education, income and occupation. Our results indicate that style could be the essential driving factors that influence the buying of Wearables. Ease of use of the gadget also matters. Watching ads on online shopping advertisements, susceptibility to peer influence, the love for gadgets, and concern with radiation emitted from a gadget - all have an impact on whether people own a Wearable or not or whether they would want to buy one or not. © 2017 IEEE.

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