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A study on the Impact of Google search on the reading habits of Academicians

Publication Type : Journal Article

Publisher : Indian Journal of Science and Technology.

Source : Indian Journal of Science and Technology, Volume 9, Issue 21 (2016)

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Keywords : Google Search, Page Rank Algorithm, Phrase Based Search, Reading Habits, Survey Method.

Campus : Coimbatore

School : Dept. of Mass Communication

Department : Department of Communication

Year : 2016

Abstract : Background/Objectives: The present day students, research supervisors and faculty members depend on Google search engine as a tool for collecting information on any specific topic of interest. There is a need to understand what extent the materials selected is relevant for their work under consideration. This study investigates the outcome of the use of Google search engine for the choice of material and the reading habits among the research supervisors, research scholars, faculty members and graduate students. Methods: Questionnaires were used to conduct the survey. The responses were obtained through telephonic interviews or receiving duly filled in questionnaire through E-mail. Findings: It has been identified that search engines like Google has reduced the level of lateral thinking and force the academicians to depend on Google for information. This actively reduces the thinking process and developing innovative research ideas. Applications/Improvements: The use of search engine has resulted in thinking less and searching more when it comes to academic purpose, which also drastically reduces the analytical capability.

Cite this Research Publication : Dr. Balasubramanian A. and B.A. Sabarish, “A Study on the Impact of Google Search on the Reading Habits of Academicians”, Indian Journal of Science and Technology, vol. 9, no. 21, 2016.

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