Back close

An Exploratory Study of Awareness and Attitude Towards Crowdfunding in Kerala

Publication Type : Journal Article

Publisher : International Journal of Pure and Applied Mathematics Volume

Source : International Journal of Pure and Applied Mathematics Volume 118 No. 20 2018, 4065-4078 ISSN: 1314-3395

Url : https://acadpubl.eu/hub/2018-118-21/articles/21e/41.pdf

Keywords : Crowdfunding, Innovation, Business, Entrepreneurs

Campus : Amritapuri

School : School of Arts and Sciences

Department : Commerce and Management

Year : 2018

Abstract : Crowdfunding is an act of looking for funds from the group or public especially through internet which might be for a particular reason or for a task, in return for some reward or in a type of non-financial advantages. Crowdfunding is a youthful industry in India, yet in European and American nations it is broadly used to light organizations. This paper looks to comprehend the awareness and attitude towards Crowdfunding in Kerala, since Crowdfunding is mounting a colossal prevalence and believability in the business sector. It additionally examines the readiness of adolescents to utilize Crowdfunding for raising fund, for their creativity and innovative business ideas. Crowdfunding is a demonstrated dynamic vehicle for the distinguishing proof of the wellspring of a fund for new companies and innovative items. It likewise fills in as the gainful apparatus for statistical surveying and showcasing of the item. The campaigner will get an understanding into the worthiness of item and their innovative ideas. Up until now, there is no such research concerning Crowdfunding in Kerala. So it is extremely extraordinary to direct an exploration in light of Crowdfunding and there is a wide degree for future researchers in light of Crowdfunding. For the present research, entrepreneurs and students from commerce and management from various campuses in Kerala are drawn. The online survey reveals that awareness of Crowdfunding among youngsters is low, yet a reasonable percentage of youth is willing to do Crowdfunding and they are requesting appropriate instruction of Crowdfunding.

Cite this Research Publication : Rekha Bhuvanendran, Pravitha N R, An Exploratory Study of Awareness and Attitude Towards Crowdfunding in Kerala, International Journal of Pure and Applied Mathematics Volume 118 No. 20 2018, 4065-4078 ISSN: 1314-3395 (on-line version) url: http://www.ijpam.eu Special Issue.

Admissions Apply Now