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Brand experience of luxurious two wheelers with respect to the antecedents and consequences: An sem approach

Publisher : International Journal of Pure and Applied Mathematics

Campus : Coimbatore

School : School of Business

Year : 2018

Abstract :

This study analyses the impact of Antecedents on Brand Experience which leads to the Consequence of taking the decision. It is a Quantitative Analysis of mixture of customers understudy. This study measures the significance relationship between the Antecedents and the Brand Experience with respect to its Consequence. This study found that Brand Credibility has the highest R square value which is a direct impact on Trust and Decision. In the context of Brand Experience, People should take time to analyze every aspects of the vehicle. © 2018 Academic Press. All rights reserved.

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