Publication

Abstract : The unleashed concept of start-up was in minds of many Indians over many decades unknowingly start-ups were flavour to new innovations. Self-identity of an entrepreneur plays an important role in decision making and therefore the new ideology of start-up revision came into existence. Even in the course of the years of evolution of new innovation and idea identifying, starts-ups innovation has not broken out of the cocoon. This study focuses on critical assessments of both Consumer and Entrepreneur Retrospectives on Start-ups in Kerala, Where certain variables are weighed in perception of customers and entrepreneurs. The data analysis troughs beam upon the customer orientation focus of entrepreneurs and the idea generation transition in field of start-ups. © 2019, Institute of Advanced Scientific Research, Inc.. All rights reserved.