Publication

Abstract : This study is to identify the initiatives taken by media (print/broadcast) to report the threat of pollution in Muttar River. All the news regarding this river will be collected from last 3 years’ record. The research will also ponder into the study of the media coverage of the current issue and how effectively this news addressed the problem. The frequency and the relevance given by different media over the years will be analysed. The survey conducted will help to know, how this pollution is affecting the life of people living along the banks of the river. The quantitative analyses carried out in this study will create an awareness regarding the negligence of media on reporting similar environmental issues and also lack of attention given to the depletion of such renewable natural resources.