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Publication Type : Conference Proceedings
Publisher : Smart Innovation, Systems and Technologies
Source : (3rd International Conference on Information and Communication Technology for Intelligent Systems ) Smart Innovation, Systems and Technologies , Springer Science and Business Media Deutschland GmbH, Volume 107, p.575-586 (2019)
ISBN : 9789811317460
Keywords : Behavioral research, calibration, Data communication systems, Electronic commerce, eye movements, Eye Tracking, gaze point, Heat maps, Intelligent systems, Nitrogen fixation, Online shopping, Productive tools, Scan path, User experience, Visual Attention, WEB application, Websites
Campus : Bengaluru
School : School of Engineering
Center : Amrita Innovation & Research
Department : Computer Science
Year : 2019
Abstract : Vision Buy is a productive tool in enhancing the user experience of e-commerce Web sites. The consumer has the ability to purchase anything at anytime from anywhere through their visual attention and eye movements. The process of analysis typically involves examining the characteristics and patterns of visual attention during the online shopping process. The selection of the product based on the consumer’s eye movements is done by adopting the principle of attention distribution, which refers to the percentage of time visually allocated to each category of product available on the webpage. This data will be analyzed based on gaze points, and based on these selections, it enables users to navigate through the webpages. Thus, it is an ensuing product for any e-commerce web application. © Springer Nature Singapore Pte Ltd. 2019.
Cite this Research Publication : L. M. Pavani, Prakash, A. V. Bhanu, Koushik, M. S. Shwetha, Amudha J., and Jyotsna C, “Navigation through eye-tracking for human–computer interface”, (3rd International Conference on Information and Communication Technology for Intelligent Systems ) Smart Innovation, Systems and Technologies , vol. 107. Springer Science and Business Media Deutschland GmbH, pp. 575-586, 2019.