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Publication Type : Conference Paper
Publisher : International Conference on Communication and Signal Processing, ICCSP 2016, Institute of Electrical and Electronics Engineers Inc.
Source : International Conference on Communication and Signal Processing, ICCSP 2016, Institute of Electrical and Electronics Engineers Inc. (2016)
ISBN : 9781509003969
Keywords : Conceptual model, Level of educations, Logistic regressions, Marriage in India, Ordered logit, Regression analysis, Shared beliefs, Signal processing, Technological innovation, Women and marriage
Campus : Coimbatore
School : School of Business
Department : Business
Year : 2016
Abstract : Technological innovation has given rise to many internet portals including those that facilitate matrimony. Adoption of this technology has accelerated the growth of online matrimony portals in India. There are several sources of search for proposals and online matrimony is one such medium. The importance given to such portals has impacted the way matrimonial information is available in these portals. This study focuses on understanding factors that impact the importance given to online matrimony portals by users over other traditional ways. A conceptual model was developed and tested empirically with pan India survey. The sample size included 133. The data was analyzed using ordered logistic regression. This study identified that age, facilitating comparison, time taken, parents' level of education, community beliefs all significantly impact the perceived of importance given to online matrimony portals.
Cite this Research Publication : S. J. Iyer, Gupta, D., and Dr. Sangeetha G, “Online Search Tool: Case of Indian Matrimony Portals”, in International Conference on Communication and Signal Processing, ICCSP 2016, 2016.