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Role of Social Media in Promoting Theatres for Social Development

Publication Type : Journal Article

Publisher : International Journal of Pure and Applied Mathematics

Source : International Journal of Pure and Applied Mathematics , Volume 119, Number 12, p.2675-2686 (2018)

Campus : Kochi

School : School of Arts and Sciences

Department : Visual Media and Communication

Year : 2018

Abstract : This study focuses on how new media popularizes theatre art form which are a part of social development. Theatre has always been an effective method of expression which plays a potential role in causing self realization and creating social transition. Actors turn out to be ‘indirect activists’, addressing individual and social issues. The audience relates and resonates to better outcomes. With the emergence of new media specifically social media, Theatres have been given a new perspective in terms of popularizing this art and keeping up this culture. Today, theatres embrace new media to reach up to a larger audience. This paper analyses various theatre group pages on Facebook which promotes theatre culture. Facebook has been particularly taken because Facebook has more than 400 million users, precisely to form the third largest country in the world. The main intention of this research is to study the role, new media plays in promoting theatres which disseminate social development. Key Words: Social Development, Social Media, theatres.

Cite this Research Publication : G. Krishna, Premrajan, S., Rekha K. P., and Babu, D., “Role of Social Media in Promoting Theatres for Social Development”, International Journal of Pure and Applied Mathematics , vol. 119, pp. 2675-2686 , 2018.

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