Back close

Course Detail

Course Name Business Communication
Course Code 19ENG230
Program B. Tech. in Computer and Communication Engineering
Year Taught 2019


Unit 1

Business Vocabulary – Writing: Drafting Notices, Agenda, and Minutes – Reading: Business news, Business articles.

Unit 2

Writing: Style and vocabulary – Business Memorandum, letters, Press Releases, reports – proposals – Speaking: Conversational practice, telephonic conversations, addressing a gathering, conducting meetings.

Unit 3

Active Listening: Pronunciation – information gathering and reporting – Speaking: Cross-Cultural Issues, Group Dynamics, negotiation& persuasion techniques.


Case studies & role-plays.

Textbook / References

Books Recommended

  • Jones, Leo & Richard Alexander. New International Business English. CUP. 2003.
  • Horner, David & Peter Strutt. Words at Work. CUP. 1996.
  • Levi, Daniel. Group Dynamics for Teams. 3 ed. Sage Publications India Pvt. Ltd. New Delhi, 2011.
  • Owen, Roger. BBC Business English. BBC. 1996.
  • Henderson, Greta Lafollette & Price R Voiles. Business English Essentials. 7th Edition. Glencoe / McGraw Hill.
  • Sweeney, Simon. Communicating in Business. CUP. 2000.

Evaluation Pattern

Assessment Internal External
Periodical 1 (P1) 15
Periodical 2 (P2) 15
*Continuous Assessment (CA) 20
End Semester 50
*CA – Can be Quizzes, Assignment, Projects, and Reports.

Objectives and Outcomes


To introduce business vocabulary; to introduce business style in writing and speaking; to expose students to the cross-cultural aspects in a globalized world; to introduce the students to the art of persuasion and negotiation in business contexts.

Course Outcomes

  • CO1: Familiarize and use appropriate business vocabulary and etiquettes in verbal communication in the professional context
  • CO2: Understand organizational structures, pay structures and performance assessments
  • CO3: Apply language skills in drafting various business documents and other necessary communications in the business context
  • CO4: Understand and address cross cultural differences in the corporate environment
  • CO5: Participate in planned and extempore enactments of various business situations

CO – PO Mapping

CO1 3 2
CO2 1 1
CO3 3
CO4 2
CO5 2

DISCLAIMER: The appearance of external links on this web site does not constitute endorsement by the School of Biotechnology/Amrita Vishwa Vidyapeetham or the information, products or services contained therein. For other than authorized activities, the Amrita Vishwa Vidyapeetham does not exercise any editorial control over the information you may find at these locations. These links are provided consistent with the stated purpose of this web site.

Admissions Apply Now