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Course Detail

Course Name Business Communication
Course Code 19ENG230
Program B. Tech. in Computer and Communication Engineering
Year Taught 2019

Syllabus

Unit 1

Business Vocabulary – Writing: Drafting Notices, Agenda, and Minutes – Reading: Business news, Business articles.

Unit 2

Writing: Style and vocabulary – Business Memorandum, letters, Press Releases, reports – proposals – Speaking: Conversational practice, telephonic conversations, addressing a gathering, conducting meetings.

Unit 3

Active Listening: Pronunciation – information gathering and reporting – Speaking: Cross-Cultural Issues, Group Dynamics, negotiation& persuasion techniques.

Activities

Case studies & role-plays.

Textbook / References

Books Recommended

  • Jones, Leo & Richard Alexander. New International Business English. CUP. 2003.
  • Horner, David & Peter Strutt. Words at Work. CUP. 1996.
  • Levi, Daniel. Group Dynamics for Teams. 3 ed. Sage Publications India Pvt. Ltd. New Delhi, 2011.
  • Owen, Roger. BBC Business English. BBC. 1996.
  • Henderson, Greta Lafollette & Price R Voiles. Business English Essentials. 7th Edition. Glencoe / McGraw Hill.
  • Sweeney, Simon. Communicating in Business. CUP. 2000.

Evaluation Pattern

Assessment Internal External
Periodical 1 (P1) 15 –
Periodical 2 (P2) 15 –
*Continuous Assessment (CA) 20 –
End Semester – 50
*CA – Can be Quizzes, Assignment, Projects, and Reports.

Objectives and Outcomes

Objectives

To introduce business vocabulary; to introduce business style in writing and speaking; to expose students to the cross-cultural aspects in a globalized world; to introduce the students to the art of persuasion and negotiation in business contexts.

Course Outcomes

  • CO1: Familiarize and use appropriate business vocabulary and etiquettes in verbal communication in the professional context
  • CO2: Understand organizational structures, pay structures and performance assessments
  • CO3: Apply language skills in drafting various business documents and other necessary communications in the business context
  • CO4: Understand and address cross cultural differences in the corporate environment
  • CO5: Participate in planned and extempore enactments of various business situations

CO – PO Mapping

PO/PSO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
CO1 3 2
CO2 1 1
CO3 3
CO4 2
CO5 2

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