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Course Detail

Course Name Economic Analysis for Managers
Course Code 24ECO501
Program M. Com. (Finance & Systems)
Semester I
Credits 3
Campus Amritapuri

Syllabus

Unit 1

Introduction: Basic economic problem – problem of scarcity – economic system – Capitalist, Socialist and Command Economics – how these economic systems solve the basic economic problems. Positive versus normative analysis – Corporate decision making – public policy design.

Unit 2

Basics of Demand and Supply: Concept of demand – Elasticity of demand – measurement of elasticity
– point and arc methods – supply schedule and supply curve – Shifts in demand and supply – minimum floor price and fixing ceiling on prices – Understanding the effects of changing market conditions – market failure – Effects of Government intervention in correcting market failure.

Unit 3

Theory of Markets: Price and output determination under perfect competition and monopoly – discriminating monopoly – types of discrimination – degrees – oligopoly – price leadership, collusive and kinked demand – monopolistic competition – Theory of distribution – a general view -Marginal productivity theory.

Unit 4

Introductory Macro Economics: Circular flow of income – two sector – three sector – four sector models – National Income accounting – Basic N.I. concepts – methods of N.I. collection – problems – conceptual and statistical – National income accounting in India.

Unit 5

Important Macro Variables: Propensity to consume – MPL and APC – Concept of multiplier – Accelerator – leverage effect – business cycles – unemployment and types – voluntary and involuntary types – inflation and deflation. Fiscal policy as a measure to correct inflation -Automatic measures and deliberate measures – limitations of fiscal policy.

Course Objectives and Outcomes

Course Objective:
The objective of this course is to provide a detailed understanding about the concepts of economic theories for use by the management in decision making process.

Course Outcomes:

CO1 Analyze the demand and supply conditions and assess the position of a company.
CO2 Design competition strategies, including costing, pricing, product differentiation, and market

environment according to the natures of products and the structures of the markets.

CO3 Make optimal business decisions by integrating the concepts of economics, mathematics and statistics.
CO4 Analyze the interaction between consumers and firms, apply the concept of market equilibrium and calculate welfare measures such as consumer surplus and social welfare.
CO5 Analyze and predict the effect of government measures (policies, taxes, etc.) on market

prices and quantities, social welfare, and economic efficiency.

Text / Reference Books

Textbooks:

  1. H.L. Ahuja – Modern Economics – S. Chand
  2. D.N. Dwivedi – Managerial Economics – Vikas Publishing House
  3. Robert S. Pindyk, Daniel Rubinfeld — Microeconomics – Prentice Hall of India

Reference Books:

  1. T.N. Hajela – Macroeconomic Theory – Ane Books
  2. S. Sankaran – Economic Analysis – Margham Publications
  3. Samuelson – Economics – McGraw Hill

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