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Course Detail

Course Name Journalism and Mass Media
Course Code 18ELL232
Program BA (English Language and Literature), 5 Year Integrated B.A. – M.A. (English Language & Literature)
Credits 3
Year Taught 2019
Degree Undergraduate (UG), Integrated Degree
School School of Arts and Sciences
Campus Coimbatore, Kochi


Course Outline

Unit I: 

Theory of Communication – Types of Communication – Communication Theories Barriers of Communication – Mass Communication and Culture.

Unit II:

Types of Mass Media 

Journalism-(Design a daily (Newspaper) – for internal assessment only)-(News for the day by the news presenter – for internal assessment only) Cinema – (Reviews of award winning movies-oral and written-for internal assessment only) Television – Advertising -(prepare advertisements for schools/colleges/commercial products/films-for internal assessment only) Folk Media.

Unit III:

Mass Communication in Society.
Uses and Effects of Mass Media.

Unit IV:

Telecommunication and the Information Technology.
Information Revolution.

Unit V:

Television Journalism-Interviewing – (Imagine an interview with a popular personality and record it-for internal assessment only).
Compering (Compering for programmes-for internal assessment only).


To enable the students to focus on media analysis and new trends and technologies in Mass Communication and to reflect on them.


  1. From Script to Screen, Sharda. M. Kaushik.
  2. Mass Communication in India, Keval.J.Kumar. Jaico Publishing House.

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