Back close

Course Detail

Course Name Strategic Management (SM)
Course Code 23GM407C
Program MBA
Credits 3
Course Category Business Core
Area Business


Module 1

Module 1: Strategic Inputs (7.5 hours)

  1. Strategic Management and Strategic Competitiveness
  2. The External Environment: Opportunities, Threats, Industry Competition and Competitor Analysis.
  3. The Internal Organization: Resources, Capabilities, Core Competencies and Competitive Advantages
  4. Paper Discussion
Module 2

Module 2: Formulation of Strategic Outcomes (7.5 hours)

  1. Business Level Strategy
  2. Competitive Rivalry and Competitive Dynamics
  3. Paper Discussion
  4. Corporate-level Strategy
Module 3

Module 3: Corporate and International Strategies (7.5 hours)

  1. Merger and Acquisition Strategies.
  2. International Strategies.
  3. Paper Discussion.
Module 4

Module 4: Implementation of Strategic Actions (7.5 hours)

  1. Cooperative Strategy
  2. Corporate Governance
  3. Organizational Structure and Controls.
  4. Strategic Leadership
  5. Strategic Entrepreneurship

Course Description & Outcomes

Course Description

Strategic Management is a course, which assumes a broad view of the business eco system, which covers all stakeholders and influencing factors like buyers, suppliers, competitors, technology, the economy, capital markets, government, and global forces and views the external environment as dynamic and characterized by risk. The course takes a general management perspective, viewing the firm holistically and examining how policies in each functional area are integrated into an overall competitive strategy. Decision Making tools for developing competitive strategies, creating and defending competitive advantages, defining firm boundaries and allocating critical resources over long periods are discussed. Given a “flat world” it is imperative that decisions from a global perspective and multi sided markets are exposed to the students

Course Outcomes & Learning Levels

Students of the course will be able to:

  1. Critically assess the external environment and the internal organizations of firms by using tools like SWOT, Porter’s five forces model and the resource based (Analyze).
  2. Evaluate organizational decision-making with respect to different business level and corporate level strategies. (Create).
  3. Apply corporate governance concepts to understand ethical and socially responsible managerial (Create).
  4. Identify the dimensions of international business environment and examine choice of various entry modes followed by businesses. (Create).

Evaluation Pattern 

# Assessment Component Percentage of Marks
1 Continuous Assessment * 40
2 Mid –Term Examination 20
3 End –Term Examination 40

*Based on assignments / Tests / Quizzes / Case Studies / Project / Term paper / Field visit report. 

DISCLAIMER: The appearance of external links on this web site does not constitute endorsement by the School of Biotechnology/Amrita Vishwa Vidyapeetham or the information, products or services contained therein. For other than authorized activities, the Amrita Vishwa Vidyapeetham does not exercise any editorial control over the information you may find at these locations. These links are provided consistent with the stated purpose of this web site.

Admissions Apply Now