Unit I

Introduction to Content Writing: Types of content (Article, Blog, E-Books, Press Release, Newsletters Etc), Exploring content publication channels, Distribution of content across various channels.

Unit II

Organizing Information: Fine tuning the content – language, form factor, interaction levels, colour codes and overall web page impact factor.

Unit III

Emphasizing Important Information: Drafting and retuning titles and sub headings, Providing hyperlinks and sub-stories, Selection of relevant visual elements.
General activity
Analysing various web pages and finding out the diversity of factors such as language styles, web page layout patterns, classic forms, usage of colour codes and shades etc.
Assessment Activity 1
Developing a short e book that will be suitable for upload in a website. The e book can be on a product or a service and it should not be a mere user manual but a handy, ready reference material that highlights the technology.

Unit IV

Blog Creation/Web Page Content Design: Understand the psychology behindweb traffic, Integrating content and visuals, Content ethics, Aspects pertaining to sharing and monetization.
Activity 2 (End semester component)
Commercial web page design (with inclusion of minimum graphics and maximum content) – Each group should come up with a product or concept possibility which can be made accessible through the web page. The web page should be very interactive in the sense that it should have links to feature descriptions.

To help students develop required linguistic and technical skills for drafting, proof reading and editing: Blog, eBook, Commercial Web Page Design, Business Listing Press Release and Product Description.

1. Devanshi Sharma, The Power of Content Writing, Mithaas Services, 2024
2. Aritri Raha, Mastering Content Writing, Writer’s Pocket, 2023
3. Kenneth Roman and Joel Raphaelson, Writing That Works, 3E: How to Communicate Effectively in Business, Collins Reference, 2000
4. Kounal Gupta, The Only Content Writing Book You’ll Ever Need, Henry Harvin Education, 2020
5. Kim Scaravelli, Making Words Work: A Practical Guide To Writing Powerful Content, Scaravelli, 2022
6. Goldink Books, Content and Copywriting Secrets: Learn SEO Content Writing and How to Create a Compelling Promotional Content to Win More Clients, Goldink Publishers LLC, 2021

Extra Reading:

(General web sources and non-copyright online materials)

1. Content Marketer Workbook – Using Empathy and Experience Maps
2. Internet Marketing for Smart People
3. How to Create Content that Converts
4. The Business Case for Agile Content Marketing
5. The 5 P Approach in Content Creation
6. Landing Pages – How to Monetize the Web Traffic?