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Muthulakshmi R

Faculty Associate, Department of Commerce and Management, School of Arts, Humanities & Commerce, Amrita Vishwa Vidyapeetham, Kochi.

Qualification: HDCS, MBA, MCom, MPhil
muthulakshmir@kh.amrita.edu

Bio Publications Role As Resource Person Presentations Awards
Bio

Ms. Muthulakshmi R currently serves as Faculty Associate at the Department of Commerce and Management, School of Arts and Sciences, Amrita Vishwa Vidyapeetham, Kochi.

She has done her Masters in Commerce (M. Com. Finance and Systems) from Amrita University Kochi Campus and Masters in Business Management (MBA Finance and H R) from Mahatma Gandhi University. She has completed M. Phil. degree from CUSAT School of Management Studies in 2016. She has 11 years of experience in teaching, 5 years in research and 3 years in the industry.

She holds a 2nd rank for M. Phil. in commerce in 2016. She has also won the international conference best presenter award winner in 2017. She has participated in various indoor games, debates and elocutions and awarded prizes. she has Represented College team in Softball at state level at Degree Level. Awarded as Individual champion in Arts Festival at Degree level. Won Best Actress Award at Sr. sec Youth festival State and District Level. Awarded With the Title “SMART MOM” by Blooming Flowers Delhi. Undergone the 9 years course of Sri Sathya Sai Bal Vikas Programme.

She has more than eleven years of experience in teaching and two years of administration. She headed the Department of Computer applications of Bharata Mata College Thrikkakara affiliated to M.G. University from June 2020 to March 2022 and before that, she was the Assistant Professor in Department of Taxation in Bharata Mata college Thrikkaraka also an Assistant professor in Department of Marketing in Bharata Mata college Thrikkakara. She has served BMC as Seminar Coordinator of Taxation and Marketing Department in the year 2014,2016; Women Cell coordinator 2018-2019, 2019-2020; Presented Equal opportunity cell before NAAC peer team in 2019; Presented Criteria V in the Exhibition arena during NAAC visit 2019; Higher Education and Result analysis Committee member from 2019.Currently, she work as a Faculty Associate at Amrita School of Arts and Sciences, Kochi Campus of Amrita Vishwa Vidyapeetham, focusing on teaching and research.

Her teaching assignments started even before her Ph.D. Initially, she had covered topics from undergraduate courses like, Accounting, Financial Accounting, Special Accounting, SPSS, Management Accounting, Cost Accounting, Marketing, Accounting for Managerial Decision Making Banking and Income Tax. Later, she took courses in Advanced Accounting, Corporate Taxation, Advanced Financial Management, and Research Methodology. Her research focuses predominantly on Digital Wallets and Financial Instruments.

A flair for adopting the latest technologies enabled her to establish a new vertical in the Department of Commerce and Management when she was the Head of the Department in BMC Thrikkakara.

Publications

Journal Article

Year : 2023

The Impact of Financial Innovation on Corporate Financial Performance

Cite this Research Publication : Dr. Purushottam Arvind Petare, Muthulakshmi R, Dr. Indrani Bhattacharjee, Shekhar Sharma, Solasa Manikanta Kumar, The Impact of Financial Innovation on Corporate Financial Performance, Journal Of Survey In Fisheries Sciences ,2023.

Year : 2023

The Impact Of Financial And Non-financial Incentives On Employee Job Satisfaction Level With Special Reference To It Sector Of Infopark, Kochi

Cite this Research Publication : Muthulakshmi R, The Impact Of Financial And Non-financial Incentives On Employee Job Satisfaction Level With Special Reference To It Sector Of Infopark, Kochi, European Chemical Bulletien, 2023.

Year : 2022

Current Trends And Challenges In Indian Banking Sector With Special Reference To Digitalisation

Cite this Research Publication : Muthulakshmi R, Current Trends And Challenges In Indian Banking Sector With Special Reference To Digitalisation, Dogo Rangsang Research Journal,2022.

Year : 2022

A Customer Centric Study On Banking In Ernakulam

Cite this Research Publication : Muthulakshmi R, A Customer Centric Study On Banking In Ernakulam, Dogo Rangsang Research Journal, 2022.

Year : 2021

Holistic Entertainment Experience In A Shopping Mall For Re-patronage Intention

Cite this Research Publication : Rijo Gratius ,Muthulakshmi R, Holistic Entertainment Experience In A Shopping Mall For Re-patronage Intention, International Journal Of Research And Analytical Reviews, 2021

Year : 2020

Moderating Effect Of Shopping Value And Entertainment Event Participation On The Shopping Satisfaction From Mall Attributes For Generating Re- Patronage Intention

Cite this Research Publication : Muthulakshmi R, Moderating Effect Of Shopping Value And Entertainment Event Participation On The Shopping Satisfaction From Mall Attributes For Generating Re- Patronage Intention, International Journal Of Commerce And Management Research, 2020

Year : 2020

Women Entrepreneurship Emerging Developments

Cite this Research Publication : Muthulakshmi R, Women Entrepreneurship Emerging Developments, The International Journal Of Analytical And Experimental Modal Analysis, 2020.

Year : 2019

A Study On Ethnic Handicrafts With Special Reference To Gods Own Country Kerala

Cite this Research Publication : Muthulakshmi R, A Study On Ethnic Handicrafts With Special Reference To Gods Own Country Kerala, International Journal Of Research,2019.

Year : 2018

Geospatial Technologies Playing A Crucial Role In Rescue And Relief Operations With Special Reference To Kerala Floods

Cite this Research Publication : Dr. Manoj Edward, Muthulakshmi R, Geospatial Technologies Playing A Crucial Role In Rescue And Relief Operations With Special Reference To Kerala Floods, International Journal Of Information And Computing Science ,2018.

Year : 2018

Mobile Money The Opportunity For India

Cite this Research Publication : Muthulakshmi R, Mobile Money The Opportunity For India, International Journal Of Research , 2018.

Year : 2018

Consumer Adoption Towards Digital Payment Wallets

Cite this Research Publication : Muthulakshmi R, Consumer Adoption Towards Digital Payment Wallets ,Journal Of Emerging Technologies And Innovative Research , 2018.

Year : 2017

Emerging Trends In Corporate Finance

Cite this Research Publication : Muthulakshmi R, Emerging Trends In Corporate Finance, Shanlax International Journal Of Commerce

Year : 2015

Entrepreneurship And Economic Development

Cite this Research Publication : Muthulakshmi R, Entrepreneurship And Economic Development, Pauline Journal Of Research And Studies ,2015.

Conference Proceedings

Year : 2016

Gold Schemes And Banking Sector

Cite this Research Publication : Muthulakshmi R, Gold Schemes And Banking Sector, Conference Proceedings,, 2016

Book Chapter

Year : 2023

Recent Trends from Past Trends III Commerce Management & Economics

Cite this Research Publication : Muthulakshmi R, Recent Trends from Past Trends III Commerce Management & Economics, Nitya Publications, 2023

Publisher : Nitya Publications

Year : 2022

Recent Trends in Commerce Business and Economics

Cite this Research Publication : Muthulakshmi R, Recent Trends in Commerce Business and Economics, Shanlax Publication, ISBN:978-93-95422-38-3, 2022.

Publisher : Shanlax Publication

Year : 2022

Social Entrepreneurship: Innovation and Development for Budding Business

Cite this Research Publication : Muthulakshmi R, Social Entrepreneurship: Innovation and Development for Budding Business , INSC international Publishers, ISBN:978-93-93364-41-8,2022.

Publisher : INSC international Publishers

Year : 2022

Recent Trends from Past Trends II Commerce Management & Economics

Cite this Research Publication : Muthulakshmi R, Recent Trends from Past Trends II Commerce Management & Economics, Kolkata Press Books, ISBN:978-93-94689-12-1,2022.

Publisher : Kolkata Press Books

Year : 2019

Informal Sectors in the economy pertinent Issues

Cite this Research Publication : Muthulakshmi R, Informal Sectors in the economy pertinent Issues, Shanlax Publication,ISBN:978-93-89146-46-2, 2019.

Publisher : Shanlax Publication

Year : 2019

Recent Trends from Past Trends Commerce Management & Economics

Cite this Research Publication : Muthulakshmi R,. Recent Trends from Past Trends Commerce Management & Economics, Asian Press Books, ISBN:978-93-90970-79-7, 2021

Publisher : Asian Press Books

Role As Resource Person
SL No Your role & Name of the Programme/Position Date
1 Resource person for an offline session on” Life and Learning at College in an AI Driven World” organised during induction program of Degree students by Bhavans College of Arts and Science Kakkanad 10th July 2023
2 External Examiner for UG End Semester Examination March – April 2023 project Viva in Sacred Hearts College Thevara 5th April 2023
3  As a paper setter for UG Examinations, November/December 2022 for Advanced Financial Accountancy of Jain (Deemed-to-be University), Kochi. 11th November 2022
4 AS a  Question Paper Setter – UG University Examination – June 2022 for Cost and management accounting of Chinmaya Vishwa vidyapeeth (CVV) Deemed-to-be-University in the ‘de novo’ category 24th May 2022
5 As a paper setter for UG Examinations, May 2022 for International Financial Reporting Standards of Jain (Deemed-to-be University), Kochi. 26th April 2022
6 Resource person for an online session on “Project in Report Writing” organised by Department of Commerce , St. Albert”s College Ernakulam 25th January 2022
7 Resource Person for an Online session on “Behavioural Finance” conducted by Department of Commerce SCMS School of Technology and Management Muttom Aluva 12th August 2021
8 Resource Person for an online session on “Introduction to Analytics” conducted by Department of MBA organised by Viswajyothi college of engineering and Technology 17th September 2021
9 Resource person for an online session in an  International Seminar  on the topic “Behavioural Finance” organised by Department of Commerce Santhigiri college of Computer Sciences Vazhithala 24th February 2021
10 Resource person for an online session on “Social Media and Covid-19”  organised by SCMS 24th November 2020
11 Member of Jury Team  for online English Elocution contest in connection with UN day celebrations 24th October 2020
12 Resource speaker in Web talk conducted By National Service Scheme Unit No 32 of St. Albert’s college (Autonomous) Ernakulam 26th September 2020
13 Chaired Paper presentation Session in the one day national Seminar Changing Paradigms in Logistics organised by Department of Logistics Management MES College Marampilly 20th February 2020
14 External Examiner for PG Paper Valuation for Accountancy Paper in Jain University. 27th January 2020
15 Conducted a motivational class for SPC unit of Sree Narayana Higher Secondary School Ayyapankkavu 2nd November 2019
16 Member of Technical committee for National conference on New age Marketing (NCNAM-2018) organised by SMS CUSAT 14th March 2018
Presentations
Sl No. Title of the paper Title of the proceedings/ Seminar/Conference Date Organizing Institution Inter-national/ National/
Regional
1 An Analytical Study On Indian Entrepreneurship Eco System & Start-up India Scheme Efficacy

 

 International conference on ” G R E E N L E A D E R S H I P 30th November 2022

 

 School of Management , DiST, Angamaly International Conference
2 An Empirical Study On The Financial Performance Of Top Sustainable Companies In India In The Esg Sector

 

 International conference on ” G R E E N L E A D E R S H I P “ 30th November 2022

 

 School of Management , DiST, Angamaly International Conference
3 Sustainable Reporting For A Resilient, Responsible And Reliable Future: Case Of Infosys

 

 4th Rajagiri Conference on Economics and Finance 28th and 29th November  2022 Rajagiri Business School International
4 Social Entrepreneurship A Solution To Socio And Economic Problem Prevailing In The Society With Special Reference To Kerala’s She Taxi Initiative

 

 Virtual conference on Social Entrepreneurship: Innovation and Development for Budding Business 15th & 16th September 2021 Chinmaya Vishwa Vidyapeeth National
5 Factors Influencing Consumers Attitude Towards Adoption And Intention To Recommend Digital Wallets A Conceptual Model

 

 National conference on innovations in finance (NICF2020) 12th September 2020 Govt. College Tripunithura National
6 Flattening The Curve During A Pandemic Crisis-a Case Study Approach With Special Reference To Kerala

 

 International webinar series Bharathion 2020 for the nation on the theme Application of social work methods in Pandemic Crisis 1st,3rd,5thand 8th June 2020 Catholic Univeristy of East Africa & Bharata Mata School of Social Work India Inter-national
7 Impending Trends And Challenges In Indian Banking Sector With Special Reference To Digitisation Reorganization of Public Sector Banks: A Boon or A Bane 6th and 7th January 2020 Sree Sankara college Kalady National
8 Women Empowerment In The Light Of Modern Aspects Of Entrepreneurship Initiatives

 

 Seminar on Emerging Dimensions in Entrepreneurship 3rd September 2019 Bharata Mata College National
9 Gst Influence On Foreign Direct Investment In India A Boon Or Bane

 

 International conference on FDI and make in India – Synergists of transforming Indian Economy 30th to 31st August 2019 Alagappa University International
10 Geospatial Technologies Playing A Crucial Role In Rescue And Relief Operations With Special Reference To Kerala Floods

 

 National Conference on Disaster Management: Inter sectoral interventions from Risk reduction to Recovery 1st and 2nd November 2018 Bharata Mata school of Social work National
11 Digital India Targeting Inclusive Growth

 

 International Conference on Commerce and Management in Changing Times[ICCMCT18] 29th September 2018 Maharaja’s college Ernakulam Inter-national
12 Women Workers In The Informal Sector In India: Understanding The Occupational Vulnerability

 

 ICSSR-SRC sponsored international seminar on Informal sectors in the economy Pertinent Issues 9th to 10th August 2018 ST. XAVIERS COLLEGE FOR WOMEN, ALUVA Inter-national
13 Research And Student Enrichment With Special Reference To Stem Enrichment Programs

 

 Research towards innovative Pedagogy 4th August 2018 Bhavans College of ARTS and Commerce Kakkanad National
14 A Study On Knowledge Government Interventions And Innovative Nascent Entrepreneurship

 

 National Conference on Entrepreneurship Innovations and Technologies 12th February 2018 Bharata Mata College National
15 Consumer Adoption Towards Digital Payment Wallets National conference on Insights in marketing with the theme Marketing Management in changing times 3rd February 2018 Rajagiri college of Social Sciences National
16 Consumer Adoption Of Digital Payments International conference on Commerce and Management in Changing Times [ICCMCT 17] 23rd December 2017 Maharaja’s college Ernakulam Inter-national
17 Innovations In Financial Sector Innovations in financial sector Products and services 21st November 2017 Naipunnya Institute of Management and Technology National
18 Mobile Money The Opportunity For India

 

 International conference on financial inclusion (ICF 2017) 21st November 2017 SCMS School of Technology and Management Inter-national
19 A Study On Various Investment Avenues With Special Reference To Non-users Of Gold Savings Schemes

 

 Investment Avenues Pros and Cons 9th and 10th November 2017 Government College Tripunithura National
20 Emerging Trends In Corporate Finance

 

 International conference on emerging trends in corporate sector 19th July 2017 ST.XAVIERS COLLEGE ALUVA Inter-national
21 Business Incubation Centers Tool For Entrepreneurship Promotion

 

 National conference on Social Entrepreneurship – A global Perspective 16th and 17th February 2017 Bharata Mata College National
22 Gold Savings Schemes Offered By Jewellers International Conference on Capital Market and Finance 6th and 7th  January2017 ST.THERASAS  COLLEGE ERNAKULAM Inter-national
23 Gold Savings Scheme Offered By Jewellers In The Light Of Companies Act 2013 2 day national Seminar Changing Landscapes of Regulatory Environment Evolving Perspectives 15th and 16th December 2016 Govt College Tripunithura National
24 E-tailing The Era Of Trading UGC sponsored Digital innovation conference 2016 13th and 14th December 2016 Bharata Mata college National
25 Carbon Finance In The Indian Scenario

 

 UGC sponsored International Carbon Credit conference Trading prospectus from Indian carbon market perspective 29th  to 31st August 2016 Bharata mata college Inter-national
26 Gold Schemes And Banking Sector National conference on Dynamics of Indian Banking Sector: Emerging Trends Challenges and opportunities 22nd February 2016 Bharata Mata College National
27 Investment Pattern Of Salaried Employees National Seminar on personal Wealth Management 20th and 21st February 2015 Amrita Vishwa Vidyapeetham National
28 Financial Services And Institutions Emerging trends in Management 5th February 2015 Bharata Mata College National
29 Entrepreneurship And Economic Development UGC sponsored National Seminar on Role of Entrepreneurship in Economic Development of Kerala 8th and 9th January 2015 St. Pauls College Kalamassery National
30 Ecommerce The Mantra Of The Era

 

 Emerging trends in ecommerce 7th January 2015 K M M college of Arts and Science National
31 Innovations In Banking Sector With Special Reference To Financial Literacy Inclusion And Credit Counseling UGC sponsored National Seminar on Financial Inclusion Prospects, Issues and Challenges 27th and 28th November 2014 St. Xaviers College for women Aluva National
32 E Tailing Indian Retailing Opportunities and challanges 25th March 2014 K M M college of Arts and Science National
33 Csr Of Commercial Banks In India – A Review

 

 Two day national conference on innovation in Banking for future growth 3rd and 4th March 2014 Amrita Vishwa vidyapeetham National
34 Theoretical Approaches To Corporate Social Responsibility

 

 Corporate Social responsibility in the emerging Scenario: issues and challenges 5th February 2014 Bharata Mata college National
35 Mutual Funds Special Emphasis On Risk And Return National conference on Indian Mutual Funds Industry: Opportunities and Challenges 5th November 2011 Amrita Vishwa Vidyapeetham National
36 Relevance Of Catastrophic Derivatives In Capital Market National conference on Indian Capital Markets: its modernity and vibrancy 1st April 2011 Amrita Vishwa Vidyapeetham National
Awards
Sl No. Awards / Recognition/ Patents Name of the Activity Name of the Awards / Recognition/ Patents Name of the awarding Body Year
1 Utility Patent Patent conferred for the title “A Novel Technique For Digital Marketing Using Artificial Intelligence and Block Chain Utility  Patent Government Of India 2022
2 Adarsh Vidya Sarawati Rashtriya Puraskar National award of excellence Best Teacher in the country Global Management Council 2019
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