Today women groups in the adopted villages in six states of India viz. Bihar, Odhisa, Punjab, Uttar Pradesh, Uttarakhand and West Bengal make these pads. The project not only addresses the need for menstrual hygiene but has also become a source of income for many poor women in these villages.
The pads are marketed and distributed in both rural and urban areas. The value proposition for the rural customer seems to be slightly different from that of the typical urban consumer. The rural customer is motivated by economic reasons while the urban customer is motivated by environmental considerations.