The three-year undergraduate curriculum for the Bachelor of Business Administration is designed to improve students’ managerial, administrative, and theoretical abilities. The programme develops skills in all relevant business administration disciplines, including electives in finance, general management, digital marketing, and e-commerce. The curriculum is structured so that students are ready to enter professional courses in management, business studies, accounting, and other functional areas of management with a solid academic foundation. The curriculum is created in accordance with the standards envisioned by UGC. The programme is made up of core and elective papers that are spaced out over six semesters.
During the fourth semester, students have the option to take elective courses in a variety of disciplines, including general management, finance, digital marketing, and e-commerce. Along with the electives, the core curriculum comprises courses in management, organisational behaviour, direct and indirect taxation, accounting, and other functional areas, among others. The students must also complete a research project related to their chosen topic area before the conclusion of the sixth semester. This improves their capacity for intellectual and creative thought as well as the ability to produce quality research papers. Research-related courses are also included in the curriculum to convey research-oriented abilities.
The curriculum also places a strong emphasis on value-based education, which is essential for enhancing students’ inner fortitude so they can advance in life. As a result, the whole curriculum helps the students grow in their critical thinking and communication abilities as well as their responsibility and self-discipline in both their professional and personal lives.
Programme Duration: 3 years (6 Semesters)
