Publication Type : Journal Article
Publisher : Scopus
Source : Problems and Perspectives in Management, 13(2), 347-356 (Scopus)
Campus : Coimbatore
School : School of Business
Year : 2015
Abstract :
Cite this Research Publication : S. Kiumarsi, Salmi Mohd Isa, K. Jayaraman (2015). Determinants of Service Quality on Service Loyalty: The Mediating Role of Customer Satisfaction and Brand Equity. Problems and Perspectives in Management, 13(2), 347-356 (Scopus)