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Gastro-nostalgia: towards a higher order measurement scale based on two gastro festivals

Publication Type : Journal Article

Source : Tourism Recreation Research, 1-23

Url :

Campus : Coimbatore

School : School of Business

Year : 2021

Abstract : Recently nostalgia has received attention from academic researchers for increasing destination attractiveness and tourist footfalls. Despite increasing interests in food tourism, little research exists regarding gastro-nostalgia to motivate tourists for visiting gastro-festivals. The current study identifies six potential dimensions of gastro-nostalgia through extant literature review viz., cuisine, gastro-experience, gastro-festive ambiance, socialization, personal identity, and cultural identity. Furthermore, it developed a robust instrument for measuring gastro-nostalgia as a reflective-reflective second-order construct using exploratory factor analysis and confirmatory factor analysis. The study collected perceptual responses from tourists and individuals having positive memories associated with two prime gastro-festivals in India: (a) Durga puja (221 responses) and (b) Onam (257 responses). The instrument is empirically validated through factorial validity, nomological validity, and measurement invariance. The study showed that gastro-nostalgia could positively influence tourists’ willingness to recommend intentions and revisit intentions. The study offers several implications for destination managers and event managers.

Cite this Research Publication : Mandal, S., Gunasekar, S., Dixit, S. K., & Das, P. (2021). Gastro-nostalgia: towards a higher order measurement scale based on two gastro festivals. Tourism Recreation Research, 1-23

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