Abstract : The modern diabetes care professional works under the pressure of various guidelines and recommendations, with numerous targets to be achieved. He or she often forgets that the goal of diabetes management is to achieve optimal quality of life, and prevent (not necessarily cure) further disease. This prevention-based goal is usually replaced by a misguided effort to achieve arbitrary number- based goal-posts, even at the cost of iatrogenic complications. This is more akin to the strategy used in curative services. In such a scenario, the professional sacrifices the patient's joy of a safe journey with diabetes, in (vain) quest of an elusive destination.