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About the Project

Sports apparels are subjected to special requirements, challenges and concerns as it is often used under harsh physical and environmental performance setting. In addition, it’s important to cater to fans’ need for sports and leisure sports to seem more professional. Since the mid-century of the twentieth century, sportwear of all kinds – from the mass market to haute couture- has been a fixture in the fashion world. As a result, several businesses, especially in the athletic wear and sportswear sectors, have been actively engaged in the development ad use of recycled materials. The proposed study seeks to analyze the drivers and barriers for communication through Instagram for sustainable brands.

Department and Campus

Department of Mass Communication, School of Arts, Humanities & Commerce, Coimbatore

Skillsets Preferred from Applicants

Strong foundation in research, academic writing skills


Consumer buying intention, Instagram, Sustainable brands
Dr. Kalyani Suresh

Vice Chairperson | Associate Professor
School of Communication, Coimbatore

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