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Dr. Kalyani Suresh

Vice Principal, School of Arts, Humanities and Commerce, Coimbatore | Head of School, School of Arts, Humanities and Commerce, Coimbatore

Qualification: Ph.D
s_kalyani@cb.amrita.edu
Google Scholar Profile
Scopus Author ID
Research Interest: Advertising, New Media, Web

Bio

Dr. Kalyani Suresh has a doctorate in Mass Media and Communication Studies from the University Of Madras. She specializes in IMC and New Media Communication.

As part of a UNDP funded project, Dr. Suresh was instrumental in setting up an online course in Mass Communication for economically marginalized students worldwide, for which she was awarded the UN Volunteer of the Year Award in 2004.

An MBA in Human Resources, Dr. Suresh bridges academic experience with industry work expertise. Her teaching competencies include New Media, Research methods and IMC. Prior to joining Amrita, her industry work profile included serving as a Media and Management Consultant in the Advertising industry, a copywriter in the creative team at R. K. Swamy BBDO and as a WordPress Solutions Architect and blogger for Chillibreeze.com.

Dr. Suresh was chosen as the Best Professor Teaching Advertising Management by ABP News for the National B-School Awards 2013, and is the recipient of the Indira Parikh 50 Women in Education Leaders award, 2019.

Dr. Suresh has been invited as a resource person for faculty development programs and invited talks in the areas of Mass Communication and English in prestigious institutions and has interacted with students as guest faculty for Communication and Management programs at the Wigan and Leigh College, Chennai. She has also presented research papers on New Media in national and international seminars.

Dr. Suresh is a member of the Cyber Society of India.

Invited Talks

  • Resource person for the conduct of a two- day FDP on “English for Visual Media- Film Criticism and Appreciation” at the Department of English of PSGR Krishnammal College for Women, Coimbatore, 2015
  • Lecture on “Social Steganography” at the TEQUIP- II Sponsored Faculty Development Programme on Cyber Security (Information, Networking, Internet and Mobile Security) at PSG College of Technology, Coimbatore, Invited Address as part of FDP, 2013.
  • Invited talk on “Literature and Culture” at NGM College, Pollachi. Addressed Post Graduate Students of English Literature on the topic “Giving English Literature a Virtual Life: A new Window on Culture”, 2013.
  • National Seminar on “Interdisciplinary Crossroads- Perspectives in Cultural Studies organized by the Dept of English, Govt. Victoria College, Palakkad. Invited Address- Structures of Participation in Digital Culture : Connect or Disconnect?, 2013.
  • One-day workshop on the theme “Cyber War: Has it Begun?” organized by The Cyber Society of India in Chennai. Invited Address- Participated as a panellist in a panel discussion titled Internet Information: Freedom vs. Hate Speech, 2012.

 

 

Publications

Journal Article

Year : 2023

Social Media-Enabled Sustainable Communities: A Case of Indian Elected Women Representatives (EWRs)

Cite this Research Publication : Social Media-Enabled Sustainable Communities: A Case of Indian Elected Women Representatives (EWRs)
Darshan B. M. and Kalyani Suresh ,
Sustainability 2023, 15, 11485

Publisher : MDPI

Year : 2021

Community, creativity and piracy: a triadic approach towards understanding music streaming adoption among Indian audiences

Cite this Research Publication : A. Pillai, Namadev, K., Kumar, P., and Dr. Kalyani Suresh, “Community, creativity and piracy: a triadic approach towards understanding music streaming adoption among Indian audiences”, International Journal of Technology Marketing, Inderscience Publishers, vol. 15, 2021.

Publisher : International Journal of Technology Marketing, Inderscience Publishers, Inderscience Publishers

Year : 2020

Sustainability is the new black: Exploring website communication practices of Indian sustainable fashion brands

Cite this Research Publication : Dr. Kalyani Suresh and B., A., “Sustainability is the new black: Exploring website communication practices of Indian sustainable fashion brands”, Fashion, Style and Popular Culture, vol. 7, no. 4, pp. 539 - 558, 2020.

Publisher : Fashion, Style and Popular Culture

Year : 2019

“The ‘Social’ in political communication: Social media enabled political discourse, engagement and mobilization in India”

Cite this Research Publication : B. M. Darshan and Dr. Kalyani Suresh, “The ‘Social’ in political communication: Social media enabled political discourse, engagement and mobilization in India”, Humanities and Social Sciences Reviews, vol. 7, no. 4, pp. 195-202, 2019.

Publisher : Humanities and Social Sciences Reviews

Year : 2019

Personalization phenom: User–centric Perspectives towards Recommendation Systems in Indian Video Services

Cite this Research Publication : S. Sivamol and Dr. Kalyani Suresh, “Personalization phenom: User–centric Perspectives towards Recommendation Systems in Indian Video Services”, SCMS Journal of Indian Management, vol. 16, no. 2, pp. 73-86, 2019.

Publisher : SCMS Journal of Indian Management

Year : 2019

Cricket heroes vs celebrities: Assessing the role of media in framing Indian and Sri Lankan players using a Performance-Character Matrix

Cite this Research Publication : T. S. Kumar and Dr. Kalyani Suresh, “Cricket heroes vs celebrities: Assessing the role of media in framing Indian and Sri Lankan players using a Performance-Character Matrix”, Sri Lanka Journal of Social Sciences, vol. 42, no. 1, pp. 13–40, 2019.

Publisher : Sri Lanka Journal of Social Sciences

Year : 2018

Textile Industry CSR Disclosure Trends : Reflections from India and Malaysia

Cite this Research Publication : V. Govindasamy, Dr. Kalyani Suresh, and Dr. Sangeetha G, “Textile Industry CSR Disclosure Trends : Reflections from India and Malaysia”, Prabandhan: Indian Journal of Management, vol. 11, no. 12, 2018.

Publisher : Prabandhan: Indian Journal of Management

Year : 2018

Corporate Social Responsibility in Practice: The Case of Textile, Knitting and Garment Industries in Malaysia

Cite this Research Publication : V. Govindasamy and Dr. Kalyani Suresh, “Corporate Social Responsibility in Practice: The Case of Textile, Knitting and Garment Industries in Malaysia”, Pertanika Journal of Social Science & Humanities, vol. 26, no. 4, pp. 2643 - 2656 , 2018.

Publisher : Pertanika Journal of Social Science & Humanities

Year : 2018

Consumer Self-Engagement with Fast Moving Healthcare Brands in India: Ad Creativity and Attitude towards Ad and Brand as Influencers

Cite this Research Publication : Anupama K. and Dr. Kalyani Suresh, “Consumer Self-Engagement with Fast Moving Healthcare Brands in India: Ad Creativity and Attitude towards Ad and Brand as Influencers”, Asia-Pacific Social Science Review, vol. 18, no. 2, pp. 227-239, 2018.

Publisher : Asia-Pacific Social Science Review

Year : 2017

Cinematic sense of place as a window to politics of dominant ideology, materialism and Morality in Tamil Cinema: A Case Study of the film ‘Madras’

Cite this Research Publication : I. Lakshman and Dr. Kalyani Suresh, “Cinematic sense of place as a window to politics of dominant ideology, materialism and Morality in Tamil Cinema: A Case Study of the film 'Madras'”, Rupkatha Journal on Interdisciplinary Studies in Humanities, vol. 9, no. 1, pp. 151-163, 2017.

Publisher : Rupkatha Journal on Interdisciplinary Studies in Humanities

Year : 2017

The Patanjali marketing Sutra – An exploratory analysis of brand experience, personality, satisfaction, and loyalty in the FMCG space

Cite this Research Publication : R. Sreejith and Dr. Kalyani Suresh, “The Patanjali marketing Sutra - An exploratory analysis of brand experience, personality, satisfaction, and loyalty in the FMCG space”, Indian Journal of Marketing, vol. 47, no. 9, pp. 36-48, 2017.

Publisher : Indian Journal of Marketing

Year : 2017

Onward Ho! Studying Place Emotions, Language Style, and Social Tendencies in Travel Blogs

Cite this Research Publication : A. Abdulla and Dr. Kalyani Suresh, “Onward Ho! Studying Place Emotions, Language Style, and Social Tendencies in Travel Blogs”, Prabandhan: Indian Journal of Management, vol. 10, no. 6, 2017.

Publisher : Prabandhan: Indian Journal of Management

Year : 2015

Voices of the “People of the Field”: Reflections Against Oppression in the Pulaya Agrarian Folk Songs of Kerala, India

Cite this Research Publication : Dr. Kalyani Suresh and Baby, D., “Voices of the "People of the Field": Reflections Against Oppression in the Pulaya Agrarian Folk Songs of Kerala, India”, Communicator, vol. XLVIII, no. 1, pp. 24-47, 2015.

Publisher : Communicator, vol. XLVIII

Year : 2015

Twittering Public Sentiments: A Predictive Analysis of Pre-Poll Twitter Popularity of Prime Ministerial Candidates for the Indian Elections 2014

Cite this Research Publication : Dr. Kalyani Suresh and Ramakrishnan, C., “Twittering Public Sentiments: A Predictive Analysis of Pre-Poll Twitter Popularity of Prime Ministerial Candidates for the Indian Elections 2014”, Media watch, vol. 6, no. 2, pp. 238-254, 2015.

Publisher : Media watch

Year : 2013

SOCIAL MEDIA PARTICIPATORY CULTURES-A STUDY OF THE DYNAMICS BETWEEN USER PERSONALITY AND FACEBOOK USE

Cite this Research Publication : Dr. Kalyani Suresh, “SOCIAL MEDIA PARTICIPATORY CULTURES-A STUDY OF THE DYNAMICS BETWEEN USER PERSONALITY AND FACEBOOK USE”, International Journal of Current Research, vol. 5, no. 4, pp. 925-930, 2013.

Publisher : International Journal of Current Research

Conference Paper

Year : 2017

Exploring Approaches to Drivers and Barriers of Corporate Social Responsibility Implementation in Academic Literature

Cite this Research Publication : V. Govindasamy and Dr. Kalyani Suresh, “Exploring Approaches to Drivers and Barriers of Corporate Social Responsibility Implementation in Academic Literature”, in SHS Web of Conferences-International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 2017.

Publisher : SHS Web of Conferences-International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16)

Year : 2014

Online twitter’ing’ sentiments: A study of pre-poll tweets for predictive analysis of public sentiment

Cite this Research Publication : Dr. Kalyani Suresh and Ramakrishnan, C., “Online twitter'ing' sentiments: A study of pre-poll tweets for predictive analysis of public sentiment”, in International Association for Media and Communication Research Conference (IAMCR) 2014, Hyderabad, 2014.

Publisher : International Association for Media and Communication Research Conference (IAMCR) 2014

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