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Cricket heroes vs celebrities: Assessing the role of media in framing Indian and Sri Lankan players using a Performance-Character Matrix

Publication Type : Journal Article

Publisher : Sri Lanka Journal of Social Sciences

Source : Sri Lanka Journal of Social Sciences, National Science Foundation, Volume 42, Issue 1, p.13–40 (2019)

Url : https://www2.scopus.com/inward/record.uri?eid=2-s2.0-85068318214&doi=10.4038%2fsljss.v42i1.7562&partnerID=40&md5=82230b16973bd4be5138f405610edc01

Keywords : Celebrity, Cricket, Hero, India, Media framing, Sri Lanka

Campus : Coimbatore

School : Dept. of Mass Communication, School of Engineering

Year : 2019

Abstract : Despite prevalent and widespread knowledge about the characteristic nature of heroes and celebrities, research that relates media framing of a hero and celebrity in the cricketing sports arena remains scant. Therefore, the central purpose of this research paper is to develop the academic understanding of this topic by focusing on the relationship between cricket players (from India and Sri Lanka) and the print media. The researchers use media framing stages of Entman (1993), developed upon by Giles (2008) as dependent variables and investigate the influence of dimensions of the frame building process applied by journalists (cognitive, rhetorical and ideological) on the stages, leading to the final news story frame. A high/low hero/ celebrity-performance/character ranking matrix frame is thus created for cricket players that tries to show how journalists frame a specific cricketer in comparison to his cricketing peer. © 2019 National Science Foundation. All rights reserved.

Cite this Research Publication : T. S. Kumar and Dr. Kalyani Suresh, “Cricket heroes vs celebrities: Assessing the role of media in framing Indian and Sri Lankan players using a Performance-Character Matrix”, Sri Lanka Journal of Social Sciences, vol. 42, no. 1, pp. 13–40, 2019.

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