Introduction to pricing and revenue optimization. Demand functions and price optimization: Price-response function; Competition. Price-response estimation. Price differentiation: Volume discounts; Arbitrage and cannibalization; Consumer welfare. Constrained supply: Opportunity cost; Segmentation; Variable pricing.
Introduction to Revenue Management. Capacity Allocation. Network Management. Overbooking.
Markdown Pricing. Customized Pricing: List prices vs. customized prices; Responses to competitor bids.
Revenue Management Solution Developers: Sabre Inc. www.sabre.com. JDA Software Group www.jda.com. PROS Revenue Management www.prospricing.com. Veritec Solutions www.veritecsolutions.com. KSS revenue management solutions www.kssg.com.
1. Pricing and Revenue Optimization. By Robert L. Phillips. First edition published by Stanford
University Press, 2005.
2. Data Analysis for Managers by Christian Albright, Wayne Winston and Christopher J. Zappe. Second
edition by Duxbury, 2004.
3. The Theory and Practice of Revenue Management by Kalyan T. Talluri and Garrett J. van Ryzin. First
edition published by Kluwer Academic Publishers, 2004.
4. Revenue Management and Pricing: Case Studies and Applications by I. Yeoman and U. McMohan-Beattie.
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