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Reconceptualizing destination image

Publication Type : Journal Article

Source : An International Journal of Tourism and Hospitality Research

Url :

Campus : Amaravati

School : School of Business

Year : 2023

Abstract : Our study aims to develop an index for measuring destination image perceptions based on data collected from three prime tourism destinations (destination A = 212, destination B = 194 and destination C = 176 responses) in India in the new normal. There are three studies based on self-reported measures conducted. While the first two studies collected perceptual responses from destinations A and B and were used to validate the factor structure of the destination image, the third study-based responses were used to assess the criterion validity of the destination image index. Our instrument shows that destination image is a second-order index composed of hygiene and vaccination, socio-political environment, natural environment, attractions, and value for money. Implications for managers and practitioners were also provided.

Cite this Research Publication : Das, P., Mandal, S., Patra, S., Dixit, S. & Chandran, A. (2023). "Reconceptualizing Destination Image amidst COVID-19," Anatolia, An International Journal of Tourism and Hospitality Research, DOI:

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